Lovely Package

Curating the very best packaging design

Branding in Ancient Times

December 9, 2008 | 1 Comment

Lovely Package® reader Abdul who is an editor over at UK based, alerted us to this great article on Ancient Roman oil lamp branding. Below is a short excerpt from the article which can be read in it’s entirety over at Discovery.

“Firmalampen, or “factory lamps,” were one of the first mass-produced goods in Roman times and they carried brand names clearly stamped on their clay bottoms.

The ancient dumping in Modena contained lamps by the most famous brands of the time: Strobili, Communis, Phoetaspi, Eucarpi and Fortis.

All these manufacturers had their products sold on the markets of three continents. Fortis was the trendiest of all pottery brands and its products were used up to the end of the second century A.D.”

Estate Fidesser

December 9, 2008 | No Comments

Designed by Erwin Bauer | Country: Germany | Font used: Bello

Beautiful, simple design from Erwin Bauer. The wrap-around type on raw carboard substrate is a nice touch.


Arla Jiggers

December 8, 2008 | 1 Comment

Designed by Neumeister | Country: Sweden

Input: Arla Foods, the leading dairy farmer in Scandinavia, was in the process of developing a new range of flavoured coffee milk products to compliment the existing unflavoured one.

Output: A new package design that was based on the Arla brand identity but nevertheless created a distinctive look and feel for the entire product range.”



December 8, 2008 | 5 Comments

Designed by Pearlfisher | Country: United Kingdom | Fonts used: Trade or Alternate Gothic, Rockwell

In an earlier post featuring Tennent’s we were alerted to the great redesign that Pearlfisher has done for this brand.


M.A.D Wine

December 8, 2008 | No Comments

Designed by Asylum | Country: Singapore

“We were tasked to design the packaging for a single vinyard, limited edition wine for 3 good friends who wanted to cement their friendship with their labour of love. Michael, Andy and David were their names and M.A.D became the name of the wine. How apt.”

Comme des Garçons

December 7, 2008 | No Comments

Designed by Marc Atlan | Country: United States | Fonts used: Helvetica


Biker’s Band

December 7, 2008 | 1 Comment

Designed by Daniel Blackman | Country: United States | Fonts used: Trade Gothic, Las Vegas

Daniel Blackman sent us these great designs for Biker’s Band. The illustrations on the back showing you what you could do with this product, if you really wanted to, are a nice touch.


Chocolate Research Facility

December 7, 2008 | 3 Comments

Designed by Asylum | Country: Singapore | Fonts used: Rockwell, Vineta, Yearbook, Mexcellent

“Consider it a world’s first: Chocolate bars offered in 100 different flavours. If you are in search of the yummiest and widest range of chocolates, start at the Chocolate Research Facility. Conceptualized by a serious chocolate lover, this new brand and concept boutique-cum-cafe located at Millenia Walk, draws focus to chocolates – both in taste and packaging. We put on our creative hats and taste buds to the test in this year-long project.”


Johnny Cupcakes “Oven Mitt” Belts

December 7, 2008 | No Comments

Country: United States | Fonts used: House Industries Sign Painter Collection.

Johnny Cupcakes keeps packaging their products in creative and unique ways.


Me by {me}zhgan

December 7, 2008 | No Comments

Designed by united* | Country: United States

“It’s all about you, so we created ‘me’ a transformational cosmetics brand for the make-up artist responsible for changing the face of american idol.”


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Lovely Package

Curating the very best packaging design