Lovely Package

Curating the very best packaging design

Vera Wang Look Parfum Elixir

January 3, 2009 | 1 Comment

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Designed by Monahan & Rhee | Country: United States | Font used: Bodoni

“For Vera Wang’s newest fragrance, Monahan & Rhee designed a secondary packaging program unique to the precious Parfum Elixir.

The two-box system for Look Parfum Elixir employs the watercolor paper of the product line, as well as its signature cool grey and bright orange color palette.

The bottle is nestled in a two-piece sliding tray carton that leverages the bold colors to present the bottle. The outer box utilizes the ribbon handle technique created by Monahan & Rhee for Vera Wang’s Fall 2008 Ready-to-Wear Jewelry line. The product logo on the outer box is abstracted as a blind embossing, wrapping the entire exterior to present different cropped views.”

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Jonathan Patterson Leave Behind

January 2, 2009 | 6 Comments

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Designed by Jonathan Patterson | Country: United States

“The package is a piece that I send to potential employers that showcases my design work. I produced about 20 pieces that I either send as a precursor to attempting to obtain an interview or as a leave-behind after an interview. In either event, it is designed to help me stand out from everyone else, which it has done very well.

There are about 12 samples of work inside the canister. Each sample gives a brief description of what the project entailed and my role in it. Each work sample also directs the viewer to my website where they can see that particular piece of work in its entirety.”

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Speedo Fast-Skin

January 2, 2009 | No Comments

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Designed by Checkland Kindleysides | Country: United Kingdom

“The skin of the shark was the inspiration for the fabric of the Speedo Fast-Skin suit; the shark’s egg formed the inspiration of our packaging design. A net pouch was created into which the suit can be compressed into the smallest form. A tactile, semi-translucent pouch contains the ‘net’ and printed/embossed graphics subtly brand the packaging.

Bespoke merchandising unitary was created by CK to display the Fast-Skin suit – either packaged or dressed on a mannequin. Both the packaging and merchandising unitary have been implemented worldwide.”

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Daniele de Winter

January 2, 2009 | 1 Comment

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Designed by gerry2 | Country: Germany

“The brand Daniele de Winter implies scientific research, natural ingredients and a high society luxury brand. We tried to keep the packaging of the cosmetics very clean and reduced. This should underline the exclusive character of the brand.

A simple cylinder with one degree of bevel. This makes the product special without obvious ‘styling’. The bottom part of the product is made of glass. This shows the background of the scientific research and stands for honesty and highest quality of the ingredients. It’s a matter of cause or self evident that this product is 100% natural and the best for your body.”

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Incanto Wine

January 1, 2009 | No Comments

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Designed by Bruketa&ZinicOM | Country: Croatia

“What are fruit wines? Many people don’t know so for Incanto we decided to put labels with typographic illustrations on the front of the bottle, containing a text that tells you all about fruit wines, how they are drank and served. Incanto wines come in three different flavors, apple, blackberry and sour cherry so there are three different labels.”

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Arla Milk Bottle

January 1, 2009 | No Comments

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Designed by Neumeister | Country: Sweden

Input: Arla Foods, the leading dairy company in Scandinavia, wanted to reverse the trend of dropping milk consumption in Sweden.

Output: A portable milk bottle that fitted the lifestyle of younger people on the go. (In collaboration with PriPac Design & Communication.)

Outcome: Enabled Arla to compete with traditional lunch beverages, reach new target audiences, and generate plenty of publicity.”

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Lovely Package

Curating the very best packaging design


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