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Gatorade Expands Portfolio with Launch of Electrolyte-Infused Water
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Coca-Cola’s Vintage Inspired Packaging Design by Steven Noble
Discover Steven Noble’s scratchboard woodcut style illustrations for Coca-Cola’s new line packaging labels. The vintage-inspired designs for flavors like California Raspberry and Georgia Peach are printed directly onto the glass bottles.
Innovative Mushroom-Based Packaging Used in Haircare Industry
Explore the sustainable revolution in the beauty industry, as haircare brand The Rootist partners with Morae and Evocative to create fully biodegradable and compostable packaging made from mushroom roots. An innovative solution for eco-friendly beauty essentials.