Lovely Package

Curating the very best packaging design

The Kingdom Animalia

August 24, 2009 | 14 Comments

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Designed by enormouschampion | Country: United States | Buy it

“The Kingdom Animalia, a line of wooden animals and their packaging, were all made in the USA. The boxes are made of recycled cardboard, and offset printed. One element of the design system is that there are a few facts about the real life animal on the box. There are 15 different animals in this collection. They are made of sustainably harvested wood and are solid maple. The finishes on the animals (including the paint, stain, and beeswax sealer) are all non-toxic and very low/no VOC. All of the finishes are also made in the USA. They were laser cut and hand finished. They are meant to be decoration for a nursery, bookshelf, and the like. They are not, however, toys for children.”

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Stiegl Beer

August 24, 2009 | 3 Comments

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Designed by Skinny Ships | Country: United States

“Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.

Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew.”

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Student Work – Aileen Barrameda

August 23, 2009 | 3 Comments

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Designed by Aileen Barrameda | Country: United States

“The packaging is for Buzzy’s, a boutique gourmet candy shop that targets women. They wanted a feminine approach in selling their best selling line of peanut brittle, which includes original, white chocolate dipped, milk chocolate dipped, and dark chocolate dipped.  Buzzy’s uses 7 ingredients to make their original peanut brittle recipe.

I approached the design with the idea of “simple ingredients made with love,” using romance to woo women. The line of packaging tells a story of peanut meeting sugar and how their relationship develops into the 4 stages of love: attraction (original), romance (white chocolate), passion (milk chocolate), and intimacy (dark chocolate). Since the packaging is about a story unfolding, the packaging has a preforrated tab to reveal the bright red lining–a color associated with love, passion, and romance. The die cuts give a glimps of the product and are associated with the line graphics per assortment.”

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Nike Limited Edition Transformers Basketball Shoe Collection

August 22, 2009 | 8 Comments

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Nike has launched a limited edition set of three performance basketball shoes commemorating the worldwide premiere of the Transformers film sequel. The collaboration includes the Nike Zoom Flight Club, Nike Zoom FP and Nike Sharkalaid complete with special packaging, retro graphics and vibrant color combinations.

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Könecke Advent Sausage

August 21, 2009 | 4 Comments

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Designed by BUTTER | Country: Germany

“The challenge was to increase the sales of Koenecke (a famous German meat and sausage producer), especially in the wintertime. As solution a special advent calendar was created that was made of a salami sausage-packaging with 24 indications to cut off a delicious slice every day.”

Brooklyn Fare

August 21, 2009 | 3 Comments

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Designed by Mucca Design | Country: United States

“The brand is simple: Four colours, one custom typeface, and lots of witty and original copy.”

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Womo

August 20, 2009 | No Comments

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Designed by Ruiz+Company | Country: Spain

Beautiful and simple copy driven package design by Spain’s Ruiz+Company for Womo.

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Elements of Islay

August 20, 2009 | 7 Comments

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Designed by Specialty Drinks | Country: United Kingdom

“The Elements of Islay, a new range of Single Islay Malt Whiskies, draws its inspiration from traditional medical laboratory labels and packaging – even the bottle used is called ‘pharmacy’. Each label depicts the distillery’s ‘Element’ symbol alongside a batch number (eg Lp1).”

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Nature’s Paper

August 19, 2009 | 2 Comments

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Designed by Amore | Country: Sweden

In Tetra Pak packaging portfolio there are 9 different product families with more than 100 different sizes. The scope was to highlight the different personalities and forces in the product families. Paper in all it’s forms has been photographed; confetti, pleated paper, paper bundles, unwrinkled paper, gold paper, fleas and paper shreds everything to create an inspired packaging portfolio for Tetra Pak world wide.”

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Yauatcha

August 18, 2009 | No Comments

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Designed by MadeThought | Country: United Kingdom

“Yauatcha, a high-end Chinese tea house and dim sum restaurant, is the concept of celebrated restauranteur, Alan Yau. In order to set the brand on a new direction, Yau identified the opportunity for a range of tea related products, providing a more retail-biased offering alongside the main restaurant activity.

After our initial task of creating a new logotype and core identity elements, MadeThought were charged with the creation of a bespoke packaging approach for a diverse array of products ranging from exquisite patisserie and rare teas, through to ceramic tea sets and scented candles.

Delicate patterning became a uniting aspect of this solution and also served to underline the oriental nature of the brand. Sourcing the very best packaging manufacturers and paying extraordinary attention to detail has resulted in products that offer the customer an additional level of discovery and an exciting and indulgent experience.”

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Lovely Package

Curating the very best packaging design


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