Lovely Package

Curating the very best packaging design

Paddywax Home

February 25, 2010 | No Comments

lounge

Designed by Paddywax & Principle | Country: United States | Font: Huxley Vertical

“The Paddywax Home Collection is an homage to homes and rooms within, from the traditional to the modern.  The collection’s muted tones make the candles fragrant decor accents.  The packaging of the poured glass candle is meant to resemble a hatbox: decadent, historical and collectible.”

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Student Work – Cory Ingwersen

February 24, 2010 | 10 Comments

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Designed by Cory Ingwersen | Country: Canada

“This class project was an investigation of how to create a more user friendly package for a set of six screwdrivers. The screwdrivers are easily accessible from the ‘open’ slots that indicate the tools name, shape, and size (for quick and clear identification). Reinforced craft paper was used with a one color (100% black) print job to give the overall design a raw and industrial feel, and also cut production costs.”

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Puccino’s Coffee Shops

February 24, 2010 | 6 Comments

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Designed by Jim Smith | Country: United Kingdom

Colourful, copy-driven packaging for this UK coffee shop chain that doesn’t take itself too seriously.

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Laurona Wine

February 24, 2010 | 2 Comments

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Designed by imposible? comunicación | Country: Spain

“A redesign of labels with a more modern look and better brand presence. The design alternates the matte background with the glossiness of the vertical Laurona brand. There’s an added special effect as the wine is consumed: since the brand is transparent, the color changes as the wine is consumed, transforming from a black to a green bottle. An explanatory text about the wine is included. So as not to single out any language from the different international sales markets,  a Latin extract from  Pliny the Elder’s Naturalis Historiae was chosen, which reviews the excellence of the region’s wines.

Superdrug Nappies

February 24, 2010 | 2 Comments

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Designed by Burst | Country: United Kingdom

“The Superdrug Nappies range is a part of the overall baby range, design update that burst did this year. It is carried across nappies, toiletries, wipes and accessories. We chose a bold iconic graphic animal theme to work across the range, reminiscent of children’s board books to engage both mother and child. The simplified iconic animals images help identify the products on shelf and aid partners and family when purchasing i.e. “The red elephant pack”. And the large bold use of type for the age also helps identify which product to select. The packs simplicity is far removed from the chaotic graphic mess that dominates the nappy sector.”

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Falling Feather

February 23, 2010 | 1 Comment

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Designed by DesignersJourney | Country: Norway

“Launch of californian red wine with a functional advantage: low on histamine and tannins (less risk of getting a headache). The idea was to create a metaphor that would reflect this advantage.  The falling feather is a poetic picture and gives associations of lightness and relief. The name also supports the story from the winemaker about Falconary, an ancient method used for protecting the vineyards from birds damaging the stocks.”

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Kalologie

February 23, 2010 | No Comments

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Designed by Anthem Worldwide | Country: United States

“Anthem Worldwide designed a simple, sophisticated package using classic colors to appeal to both sexes,” commented Philip VanDusen, executive creative director of Anthem’s San Francisco office. “By combining the green and white coloring traditionally associated with healthcare with an approachable brandmark befitting a high-end beauty company, Anthem created the perfect blend of expertise in the science of skincare along with beauty for this premium product line’s packaging.”

Sruli Recht

February 23, 2010 | 3 Comments

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Designed by Sruli Recht | Country: Iceland

Very unique packaging from Iceland’s Sruli Recht. The packages are constructed from corrugated cardboard and then appear to be either stained or painted in a process that looks to be applied by hand. His products within the packages are equally as unique.

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Student Work – Colin Dunn

February 23, 2010 | 3 Comments

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Designed by Colin Dunn | Country: United States

“As part of a larger branding project, I handmade a burlap coffee bag, carryout box and sugar packets for a very posh café that I named KOPI. The imaginary café imports coffee beans from Indonesia known as Kopi Luwak. The word Kopi is Indonesian for coffee and Luwak is the local name of the Asian Palm Civet, the animal responsible for this very naturally produced coffee.

A pound of Kopi Luwak can cost as much as $600, making it the most expensive coffee in the world. The branding elements borrow from Indonesian architecture, while the overarching aesthetic was “otherworld.” KOPI operates as a “pop-up” café, moving from city to city and distributing from unadvertised locations. In keeping with the secrecy of the brand, the logo doesn’t appear anywhere on the packaging. However other brand elements such as color, typeface and the holding shape of the logo are utilized. When these elements are introduced into public they would indicate to the informed consumer that KOPI is nearby, if only temporarily.”

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Bratsigovo Mineral Water

February 23, 2010 | 1 Comment

bratsigovo

Designed by Dreamworx | Country: Bulgaria

“The task was to create a very elegant and interesting label that would make this stand out on the shelf and attract people to grab it among all the other bottles around.”

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Lovely Package

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