Lovely Package

Curating the very best packaging design

Mr Popple’s Chocolate

May 14, 2010 | 6 Comments

Designed by KO Creative | Country: United Kingdom

“Chocolate maker Mr Popple creates his bars using only raw cacao and organic, natural ingredients making them super healthy and super ethical. Each bar has a fun name which references the powerful nature and health benefits of the individual ingredients. These are each supported by a simple, solid graphic which is printed onto recycled card using rubber stamps and water based inks. The material for the boxes was chosen because of its rough appearance reflecting the raw nature of the ingredients. Using this technique means each time a box is printed, the graphic elements vary slightly in strength and position giving the customer a pack as individual as the handmade product inside. The chocolate bar inside is wrapped in soya based plastic, so in an all this is a totally environmentally-friendly product. Mr Popple’s Chocolate stands out as looking quirky and unique compared to the mass produced confectionery in the health food shops where it is stocked.”

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Student Work – Serhat Ferat

May 14, 2010 | 6 Comments

Designed by Serhat Ferat | Country: Australia

“For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.

This brief was presented by AGDA (Australian Graphic Design Association) to selected students from New South Wales with the intention to see how one brief would be differently interpreted and executed by different designers.”

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Samoa Pure

May 13, 2010 | 7 Comments

Designed by Ryan Marx | Country: New Zealand

We’re assuming that this is concept work based on the bottle and application of the design. Either way we like the simplicity, cleanliness and the tropical feeling that it evokes.

Adoré Fine Chocolate

May 13, 2010 | 4 Comments

Designed by Coba & Associates | Country: Serbia

“Adoré are hand-made chocolates and as such fall under the category of higher quality status both in terms of product quality and packaging design, as well as consumer communication. Bearing in mind the active period in the development of the brand, we needed to create packaging for a new product – the chocolate tablet. The idea was to come up with packaging for 10 different flavors.

Each flavor got its own look and name! Whether it is Crunchy Mint or Orangella, each flavor received a specific packaging which are (from a production standpoint) very specific in this region. Using thermal block foil, laser-cut paper and special printing techniques have resulted in designs that communicate that Adoré Chocolate provides more than just taste – it is a brand that takes you on a journey.”

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Off The Leaf

May 13, 2010 | 8 Comments

Designed by A|D Creative Group | Country: United States

“The goal for Off the Leaf was to create an experience where the packaging and the customer interact. The customer becomes part of the packaging experience by getting to choose their own combination of cup and sleeve design. This engagement allows the customer to have his or her own unique experience each time they order a cup of coffee. As hundreds of new coffee products are being marketed to the masses daily, it’s those that generate enough buzz that find their way into the fabric of an audience. The opportunity to design a bold experience, has lead the new brand to successfully balance a premium product with customer interaction.”

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1000 Paladares

May 12, 2010 | 1 Comment

Designed by Aetlier Nunes e Pã | Country: Portugal

“1000 paladares” (meaning – “a thousand flavors”) is a gourmet brand strongly related to Douro Wine Region, a unique demarcated region in Portugal famous for the Port wine industry, and the origin of the ingredients used in all the brand products. To reflect this attitude towards the selection of ingredients, the products are divided by color (green for the salty and red for the sweeter) as two of the possible thousand flavors. Likewise, the wine leaf is the base element as a reference to its origin.

As a logo, the numerical “thousand” allows to create nice solutions for the communication materials repeating the “0” zero. The packaging (both cookies and marmalade ) is highly versatile in the way that it allows the creation of different displays for the product by combining its different sides. The goal was to create an image for the brand that reflects its strong personality as well as to create a fresh and strong approach to the gourmet products in the Douro Wine Region. The client was also looking for a simple solution to distinguish the products and a packaging that allowed it to be displayed in various ways.”

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Williams-Sonoma

May 12, 2010 | 2 Comments

Designed by PhilippeBecker | Country: United States

Brand identity and packaging of Williams-Sonoma food and beverages using a warm, friendly colour palette and a variety of processes such as foiling, die cutting and blind embossing to add a luxury feel to the products.

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Alpha Box & Dice

May 12, 2010 | No Comments

Designed by Mash | Country: Australia

“Justin Lane – lovable rogue and wine evangelist approached us to collaborate with him to create a unique brand after years of making other people’s wines famous. Question was how to put years of unbelievable stories, old school methods that date back to the dawn of the grape, made up bathtub methods from Einsten-esque setups and pure genius – onto a 10×10 label… This guy is a master of story telling through
wine and unfortunately conventional rolling hills with cursive brand names would not do here. We realised the brand name and the world’s first Alphabet of wines in their tin shed which is now known as The AB&D Wine Salon and has been given the Mash hand painted touch. Each wine unique like a film project, 26 letters, 26 stories all interconnected. Available now ABCD&F – What will surely be a collectors item.
Apostle, Blood of Jupiter, Changing Lanes, Dead Winemakers Society, Fog”

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Coarse False Friends Blackout

May 11, 2010 | 2 Comments

Designed by coarse | Country: Hong Kong

“The set contains the cloaked noop and a pitch-black paw!, both staring into nothingness. The distant duo is lost in black sponge. Hidden in a premium black box, stamped with gold and black foil – handcrafted to perfection. The package is completed with 3 original coarse poster prints and sealed by a transparent sleeve with the signature paw! nose.”

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Votrys

May 11, 2010 | 7 Comments

Designed by Athanasios Babalis | Country: Greece

“A series of boxes that contain one, two and three wine bottles each. Each box can accept two different sizes/forms of bottles of the same capacity. The three sizes are either combined together or separately and by stacking them a wine-rack is formed. Even a big wine-rack could be produced in this way. The shape of the box was chosen because it is sympathetic to the shape of the bottle and it also looks like a grape from one side when stack. The box has a handle and can be carried like a bag without the need for additional packaging. The use of Oak plywood as the main material was chosen because it makes references to the Oak barrels the wine matures in. The client logo appears on the box and on a label on the handle which also explains the concept and the way to reuse the box.”

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Lovely Package

Curating the very best packaging design


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