Lovely Package

Curating the very best packaging design

MARYPAT Pastry Shop

June 11, 2010 | 3 Comments

Designed by Walnut Studio | Country: United States

“The product is totally natural and only accesible by delivery… It just made me dream about all the places this products will end up. That took me to remember those vintage french suitcases filled with stamps of interesting, romantic places they went to.

I’ve designed a set of stamps and stickers that are placed randomly on every box and bag, and then tied in an old fashion way to make it all a unique experience.”



June 10, 2010 | 6 Comments

Designed by Cowan | Country: Australia

“Adults Only – Muesli bars have traditionally been perceived by consumers as a kids’ snack, finding their way into many school lunchboxes. Whilst there some adult products in the market, no brand offered a ‘wholefood’ style product with delicious taste. The product offering is best described as ‘unadulterated taste’ and the brand name A.O. talks directly to the target market.

The introduction of the product characters is a humourous and engaging way of communicating the brand proposition of real, wholefood ingredients. The characters formed the basis of the creative across all communication. Clean, simple typography and layout challenged the ‘clutter’ of the existing category.”


Skeyndor Men

June 10, 2010 | 4 Comments

Designed by Garrofé Brand & Pack | Country: Spain

“Complete redesign of the whole line of packaging of the products Skeyndor Men, adapting it to the increasing and innovative sector of the masculine cosmetics. The new image had to transmit the values of the category: masculinity, elegance, sensuality and vitality, without forgetting the role of purchaser that women have in this sector; the resultant packaging had to be attractive also for her.”


Student Work – Ben Osborn-Macpherson

June 9, 2010 | 3 Comments

Designed by Ben Osborn-Macpherson | Country: Australia | Fonts used: Geometric 415, Gotham,

3rd year Communication Design student Ben Osborn-Macpherson from RMIT University in Melbourne sends us some of his work.


Denby Pottery

June 9, 2010 | 3 Comments

Designed by Acrobat | Country: United Kingdom

“Denby celebrate their 200 year anniversary in 2009. We were privileged when asked to create the Bicentenary branding, POS and some very special packaging for this important event.”



June 8, 2010 | 1 Comment

Designed by Pearlfisher | Country: United Kingdom

“Launched in 2006, Moma challenged the ‘coffee and croissant’ breakfast by producing healthy, energising and delicious take-away breakfast options based on a version of the ‘bircher muesli’. From one initial stall at Waterloo station, Moma now has eight custom built stalls in Central London railway stations and also supplies many other outlets, offices and business including Virgin Atlantic, the BBC and Selfridges.

Pearlfisher Creative Director Natalie Chung, said, “The brand has done phenomenally well in a relatively short space of time but needed to create greater stand out and impact. We took the power of the language and robustness of political campaigns as our ‘muse’ and essentially created a ‘ call to action’ element within the packaging and identity. The new colour palette is natural and foody but the design and typography is deliberately bold, direct and motivational to reflect the single-minded nature of the food offer.”


Gourmet Settings Høverkraft

June 8, 2010 | 1 Comment

Designed by Monnet Design | Country: Canada

“To introduce Gourmet Settings’ bold new line of Høverkraft dinnerware we decided to highlight the beauty and simplicity of the pieces. High-contrast, close-up photographs do the talking on the front of the box. Informative, no-nonsense copy on the sides explains the features of the dinnerware as well as the steps taken in designing and manufacturing each piece. The straightforward elegance of the box sets it apart from the cluttered look of the competition.”


Skullcandy Stack

June 8, 2010 | 10 Comments

Designed by Skullcandy | Country: United States

Zach Ludlow, Art Director for packaging at Skullcandy sent us his latest creation. With treatments such as blind debossing, spot gloss varnish and a drawer to house the headphones, this packaging pulls out all the stops.


Finca Nueva

June 7, 2010 | 1 Comment

Designed by (calcco) | Country: Spain

“Development of packaging for a new brand of Rioja. Fresh design, funny, original, and away from the stereotypes of Rioja: Finca Nueva (pleasure wines). The concept responds to a new understanding of wine, both in their process and on the way to enjoy it.”


Hairy Bikers

June 7, 2010 | 3 Comments

Designed by Here | Country: United Kingdom | Font used: Bureau Grot

Some new work from UK based Here Design. Fun type driven packaging for Hairy Bikers potato crisps. Incorporating the foil substrate into the design is a nice and subtle touch.


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Lovely Package

Curating the very best packaging design


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