Lovely Package

Curating the very best packaging design

Student Work – Miles Cartwright

June 7, 2010 | 4 Comments

Designed by Miles Cartwright | Country: United States

“This was an assignment to re-brand a major coffee company. I tried to give it a more classic look to help it stand out.”

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The Good Earth Food & Wine Co.

June 6, 2010 | 1 Comment

Designed by Insite Design | Country: Canada | Fonts used: Mrs Eaves

“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Designed by Daniel Brokstad | Country: Australia

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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Student Work – Silje Blænes

June 4, 2010 | 2 Comments

Designed by Silje Blænes | Country: Australia

“Premium London dry grin, with an emphasis on cinnamon. Made in South West 4 Clapham London, therefore the name.”

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Mack Cider

June 4, 2010 | 9 Comments

Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

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TrueCoffee Hot Dog

June 4, 2010 | 8 Comments

Designed by Subconscious Co. | Country: Thailand

“TrueCoffee, the coffee shop that serves coffee and bakery with high-speed internet in a cozy and modern atmosphere, expanded their food range to a quick bites like hot dogs. They wanted hot dog packaging that would attract teenagers. We reinterpreted the word ‘hot dog’ and created a lovely dachshund character.”

Vintage Packaging – Milner Gray

June 3, 2010 | No Comments

Designed by Milner Gray, circa 1950s | Country: United Kingdom

A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)

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GLORIOUS!

June 2, 2010 | 4 Comments

Designed by ILoveDust | Country: United Kingdom

“Since its launch, TSC Food’s premium range of chilled soup and pasta sauces has consistently grown in terms of distribution and sales. Major retailers, consumers and the competition were all starting to take notice. TSC Foods wanted to further strengthen the GLORIOUS! range and shake-up the soup and sauce category.

Branding agency Lambie-Nairn uncovered what consumers love about GLORIOUS! – their adventurous and original products, using quality ingredients and flavours from around the globe. Thus, the bold ‘A to Z of Global Flavours’ was born. Partnering with ilovedust an iconic illustration style was created for each letter of the alphabet, representing the authentic global influences and flavours of each product. For example, within the soup range, T is for ‘Toulouse Sausage and Bean’ and M stands for ‘Malaysian Chicken’.

It’s clear that GLORIOUS! has a wonderful and unique range of products that tastes great. We wanted to express this through the branding without being gimmicky. The new pack design ensures the product remains the hero, whilst its fresh simplicity stands out on the shelf. It is also easily expandable as the range grows.”

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Level Ground Trading

June 1, 2010 | 6 Comments

Designed by Subplot Design | Country: Canada | Fonts: Portago (customized), Franklin Gothic, Caecilia

“Founded in 1997, Level Ground Trading of Victoria, BC is dedicated to trading fairly and directly with small-scale producers in developing countries, and to market their products in North America, offering their customers ethical choices. Level Ground selected Subplot Design to examine their brand and packaging system and help the company connect with a broader consumer audience.

The packaging platform takes the thought further: the producer is the real hero. Celebrated with intimate, inviting photography “in situ”, the farmers grace innovative zip-locking, authentic kraft bags, with a label that declares Level Ground’s expertise and deep knowledge of the origins and taste profiles of each of their coffees. From the most prevalent 300g bags, to 2lb club-store bags, 5lb coffee store “eco-cubes”, and 6 and 12-pack shipper displays, the brand comes alive consistently but with rich variation to tell the whole story of Level Ground.”

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Winner

June 1, 2010 | 1 Comment

Designed by Constantinos Spaliaras | Country: Greece

Premium Greek wine in bag-in-box designed by Constantinos Spaliaras.

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Lovely Package

Curating the very best packaging design


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