Lovely Package

Curating the very best packaging design

D&AD Awards 2011

November 15, 2010 | No Comments

The 2011 D&AD Awards call for entries is now open.

The annual D&AD Awards are recognized throughout the world. They set an absolute standard for creative excellence and provide a reference point for the creative industries.

As part of the 2011 campaign D&AD’s current president Simon ʻSankyʼ Sankaraya attempted to learn a tongue-in-cheek speech and deliver it as ʻThe Presidentʼ in as many languages as possible.

He made it to 13 over two days. Russian proved to be a bridge too far.

Calle Favela

November 15, 2010 | 1 Comment

Designed by HORT | Country: Germany

“We love streetsoccer. We play every monday. So we were really happy when Calle commissioned us to work on their re-branding.

First thing we did – we worked on their new shoe named Favela.

We designed a typetreatment. From there we designed a shoe sole that leaves some special footprints in the dust of the streets, a nice box, some wrapping paper and a promotional poster.”

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The Sheffield Honey Company

November 14, 2010 | No Comments

Designed by DEDass | Country: United Kingdom

“15 minutes from the DED Studio, Sheffield bees are busy making Sheffield honey. Made in Sheffield doesn’t get more yummy than this.”

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Pripps Julöl

November 13, 2010 | No Comments

Designed by Nopicnic | Country: Sweden

“We proudly present the result from the first collaboration between Carlsberg and No Picnic. In good time before Christmas the beer will be available in both cans and two different bottles.”

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Vitamin Well

November 12, 2010 | No Comments

Vitamin Well

Designed by Neumeister | Country: Sweden | Font used: ITC Avant Garde Gothic

Vitamin Well, launched last year, has been given a revamp by Neumeister. ”Vitamin Well was launched as ‘the tasty, healthy drink filled with minerals’. Its success was far greater than anyone could imagine. But was the existing design sufficiently clear?  Neumeister were contracted to add an even greater clarity to the design and give the brand a new lease of life. The design was revamped and developed. The labelling and the packaging – everything got a new clear structure, which nevertheless kept the original idea clearly in focus. We gave Vitamin Well the very vitamin injections that it gives you. The bottle alone conveys the message in all the advertising. No copy, no other visual impressions. A great success has become even greater.”

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Student Work – Adam Gerstner

November 12, 2010 | No Comments

Designed by Adam Gerstner | Country: United States

“Lovestruck? Straining for that last drop of inspiration? Step right up! Dr. McGurgle’s “elixir” ales cure all. New to the market, Dr. McGurgle’s distinguishes their brand with a love of history, mysticism, lawlessness and deadpan humor. This 6-pack apothecary is an exclusive promotion giving customers a taste of the doctor’s medicine.”

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Delishop Take Away

November 12, 2010 | 1 Comment

Designed by Enric Aguilera | Country: Spain

“The new line of prepared dishes “Take Away” for Delishop based on the concept ‘urban picnic’ is presented as a fun option to consume the products from different points of Barcelona.”

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{cocoa}

November 11, 2010 | No Comments

Designed by Naohiro Haitani | Country: United States

{cocoa} founder, Jewel Zimmer, is a purist; a trusted curator, carefully crafting rare chocolates to reveal new innovations for her San Francisco-based boutique chocolate company. With {cocoa}, Jewel elevates the art of artisan chocolate, creating esthetically beautiful collections that balance fine craftsmanship and pure ingredients. Her integrity, originality and eye for fine design have combined to deliver the most innovative, conscious chocolate collections available.”

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Blue Nectar No.1

November 11, 2010 | No Comments

Designed by Blue Nectar Design | Country: United Kingdom

“Blue Nectar’s No. 1 is a limited edition ale designed by ourselves and brewed by one of our local brewery clients in the city of Derby, UK. The purpose of the ale was to produce a product that captures the essence of everything we do, creating compelling brands and putting them into beautiful packaging. The self initiated brief required us to create a design that stood out from the current offering that is seen within the UK ales market, whilst making what is often perceived as a rather old fashioned product more contemporary.

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Hamilton Fray

November 10, 2010 | No Comments

Designed by Motto | Country: United States

“Each individual bird represents a different wine flavor profile. The concept is inspired by the thousands of birds that live on the property.”

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Lovely Package

Curating the very best packaging design


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