Lovely Package

Curating the very best packaging design

Moonstruck Classic Chocolate Bar

December 4, 2010 | No Comments

Designed by Sandstrom Partners | Country: United States

“Moonstruck Chocolate Co. is known for making premium handcrafted truffles. Our assignment was to revive a dusty line of chocolate bars. Our goal (and challenge) was to create packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multisensory experience and imagination. We focused the cut-paper style illustration subject matter on Northwest imagery. Specifically the Portland area’s landmark St. Johns Bridge, under which Moonstruck is located. Also integrated into the wrapper design are a beaver, Western Meadowlarks, a salmon, Mt. Hood, Doug Fir trees and of course, last but not least, a partially hidden Sasquatch. We also created 3 unique chocolate bar impressions that are randomly used throughout the entire line in production, so that consumers will have a discoverable to enjoy upon unwrapping.”

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Digital Squad

December 3, 2010 | 1 Comment

Designed by TAU | Country: Russia

Moscow based TAU designed this unique CD pocket pack & special edition poster Digital Squad’s Five Elements album. Aside from the post the packaging also contains a plastic DS5 stencil.

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Kiehls Creme de Corps

December 3, 2010 | No Comments

Designed by ILoveDust | Country: United Kingdom

“We worked with Kiehls on some new packaging for Thanks Giving. The bespoke packaging allows customers to write a message for loved ones and have the label applied in-store.”

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Student Work – Tomas Ashe & Claire Buckley

December 2, 2010 | No Comments

Designed by Tomas Ashe & Claire Buckley | Country: Republic of Ireland

“The project brief was to brand and design packaging based on a list of different kits for consumers. We chose a bicycle repair kit, our concept was to design a night time bike puncture repair kit that contained a solar light torch. The solar torch can be easily attached to the bike and designed to contain the puncture repair kit. The shape of the box is a reference to the shape of a prism of light. The colour scheme reflects the darkness of night and the fluorescent green represents the strong colour of visibility jackets often worn by cyclists.”

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Spotted Cow

December 2, 2010 | 4 Comments

Designed by Motto | Country: United States

“The intent behind the design of the Spotted Cow brand was to be playful, youthful, and based around good ol’ milk mustaches and spilled milk. The design inspiration came from childhood memories of finding images in clouds. A splash of milk in the shape of a cow yielded the ideal design solution. Through the use of various colors in the logo, on the cap and within the type, a clear distinction between each milk variety is made quickly, while evoking engagement with the consumer.”

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Hellers

December 1, 2010 | No Comments

Designed by Dow Design | Country: New Zealand

“Hellers, the iconic meats brand, has been given a new look at the hands of brand design expert Dow Design.

The brand refresh positions Hellers as ‘New Zealand’s Butcher’ bringing to mind the nostalgic days of friendly, fresh, local suppliers of produce.

The rebrand is the result of a long standing relationship between Dow Design and Hellers, the two companies having worked together for over a decade.

“We wanted to communicate that at its heart, Hellers is a passionate local butcher,” says Dow Design’s Senior Creative Andrew Sparrow. “While it may have outgrown the small shop where it all began in Brighton, Christchurch, the Hellers commitment to quality remains deeply rooted.”

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Student Work – Beth Chapleau

December 1, 2010 | No Comments

Designed by Beth Chapleau | Country: Canada

“The goal of this project was to select an existing brand and redesign their identity for a series of 3 packages that changed based on 3 different flavours. Crumbs Bake Shop was chosen and packages for their Candy, Smores and Brownie cupcake flavours were created. The boxes use colours that coordinate with the cupcake they house, this helps distinguish the various flavours to employees and customers. The boxes are made of recycled paper so they’re more green than the existing plastic containers. Trays were also designed to fit in the boxes so the cupcakes didn’t topple while inside the box.”

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ACDSleeve x Big Scary Monsters

December 1, 2010 | 1 Comment

Designed by ACDSleeve | Country: United Kingdom

Tom Leggett started ACDSleeve out of necessity. After setting up a blog as a place to put all of his work, a pop up cd case concept was seen by the manager of one of his favourite record labels Big Scary Monsters who agreed to help set up ACDSleeve.

The case is litho printed, matte laminated and then die cut/creased and hand assembled. All cases are made to order for a limited time.

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Lovely Package

Curating the very best packaging design


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