Lovely Package

Curating the very best packaging design

Off.

March 28, 2011 | 2 Comments

Designed by Julian Hrankov | Country: Germany

“Off. was developed as a concept buttermilk drink (with real vanilla) for Arla Foods.

Off. acts as a counterpart to the oversaturated market & philisophy of energy drinks/products. Instead of always pushing forward, Off. encourages the opposite, get offline, unplug. Take a little time off and recharge your batteries naturally, with the aid of Off.”

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Galåvolden Gård

March 27, 2011 | 1 Comment

Designed by Form Til Fjells | Country: Norway

“Galavolden Gård – a farm in the beautiful mountain town of Røros, Norway producing exiting and surprising variations on traditional recipes using self produced and other local ingredients.

The design is a continuation of this concept –taking traditional Norwegian ceramic and textile patterns and giving them a little humoristic nudge.”

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Noire

March 26, 2011 | 2 Comments

Designed by Oscar Guerrero Cañizares | Country: Colombia

“Personal project for a coffee liqueur. The design was inspired by the film noir, which tries to convey the sensuality and mystery of this film, which are characteristics of this drink. The design expresses the above by a semi-abstract image in light and shade and the simple application of type.”

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Tk:aro

March 25, 2011 | 1 Comment

Designed by Monnet Design | Country: Canada

“To match the elegance of the product itself, we kept the design and copy to a minimum – focusing on creating a clean, bright package with hints of luxury (embossed logos on all sides, a foil-stamped message on the front and multi-level embossed photographs on the sides).

One package had to be created that could be used for all of the colours tk:aro will soon be offering. An added requirement was the need to showcase custom engraving on the front of the bottle – for example if a company had the lower metal rim of the bottles emblazoned with their logo, it would need to be visible. To address those concerns we added a custom die-cut window to the front of the packaging which reveals the color of the product as well as the engraved logo. We made a conscious decision not to have a larger PVC-covered front window, as the point of the reusable bottle is to eliminate the unnecessary use of plastics. The printed front was instead used to list some of its biggest selling features and to boldly proclaim what the product is: “the glass you take with you.”

The packaging was printed on FSC-certified paper and the inner tray in which the product sits is molded from pulp which is made of 100% post-consumer fibers and is 100% compostable.

The tk:aro bottle is a reddot design award winner, 2010.”

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Student Work – Oussama Mezher

March 24, 2011 | 5 Comments

Designed by Oussama Mezher | Country: Canada

“Although CD and DVD formats will certainly be replaced in the near future, I worked on a classification system which reduces the handling of plastic cases and complex envelopes, gathering all of the discs into a standard sized DVD box. The material used is made of simple recycled kraft chipboard, uses no glue and is printed in one color. The design allows generous space for the identification and description of content.”

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U101 Media Pack

March 24, 2011 | 2 Comments

Designed by Spy Studio | Country: United Kingdom

“U101: Design Thinking is a new 600 hour Open University course taught via distance learning and delivered wholly online to students.

The U101 media pack was designed in response to this, making sure when students first register they will receive a physical package containing a number of elements, all of which should instantly excite and engage them.”

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Chiefs Energizing Face Wash

March 23, 2011 | 6 Comments

Designed by Tim Boelaars | Country: The Netherlands

When Will Evans couldn’t find a face wash on the market that helped him wake up in the morning he decided to create his own. The result is Chiefs Energizing Face Wash, a citrus gel for men.

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Arctic Beer

March 23, 2011 | 6 Comments

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”

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Bassano Hard Soda

March 22, 2011 | 3 Comments

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

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Student Work – Sofie Ehlers

March 22, 2011 | 6 Comments

Designed by Sofie Ehlers | Country: Denmark

Coffee Bag is a fictitious brand of instant coffee which is packaged in individual mesh bags, and is brewed the same way you would tea.

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Lovely Package

Curating the very best packaging design


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