Lovely Package

Curating the very best packaging design

Student Work – Derek Vander Griend

May 17, 2011 | No Comments

Designed by Derek Vander Griend | Country: United States

“I created this packaging system for Waterbrook Winery in my Cornish College of the Arts Product and Packaging class. Marketed to 21-30 demographic of novice wine consumer this design is intended to instruct new consumers of the flavor and style of the wine by using expressive line/color. Enabling the wine to stand out on the shelf, and on the dinner table.”

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Casillero Silva

May 16, 2011 | 1 Comment

Designed by Daniel Eek | Country: Sweden

“I wanted to focus on the strong fruity taste of the wine that has a slight a touch of mystery to it. Since it’s a modern wine I let the typography, which is a bit playful – but at the same time pretty strict, tell that story. The grapes stand for the mystery and indulge you to taste it. Maybe it’s the forbidden fruit?”

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AIAIAI

May 16, 2011 | 1 Comment

Designed by AIAIAI | Country: Denmark

Packaging design for AIAIAI’s Tracks Headphone Collection for Spring/Summer 2011.

“The Tracks Headphone is an award winning, supra-aural headphone with a subtle design focusing on elemental lines and an overall iconic shape. The simple brace design is easily adjustable and ensures a comfortable and secure fit. The customizable slider comes in 3 different colors and the 40mm speaker offers a better frequency distribution and a full-spectrum sound quality with a lighter bass and detailed high frequency notes.”

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Blacksticks

May 15, 2011 | 1 Comment

Designed by Nik and Carole | Country: United Kingdom

“Butlers came to us about a year ago when Blacksticks Blue, their absolutely stonking cheese, was languishing on shelves. This special cheese is lovingly handmade (like every cheese the Butler family produces) with a loyal following, but its safe, old packaging was in need of some TLC.

They trusted us to create a simple look that means business. The first thing we did was incorporate the trees that inspired the unusual name on the pack – in the winter the trees near the dairy look like black sticks. Then, we wrote up this lovely story and crafted the strapline ‘Handmade with love’.

Now Blacksticks Blue has a spanking new identity and new followers, including celebrity chef Simon Rimmer. Our relationship with Butlers is growing too and we have lots in the pipeline to make all their cheeses look as good as they taste.”

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Instaquim

May 14, 2011 | 5 Comments

Designed by Bisgràfic | Country: Spain

“Instaquim is and industrial laundry detergent. The format and design of packaging does not renounce style in order to communicate the product’s benefits.”

Student Work – Camille Brunelle

May 13, 2011 | 6 Comments

Designed by Camille Brunelle | Country: Canada

“We Canadians have many traditions; amongst them is the sugar cream fudge. Recipes are passed down from generation to generation and remain a staple in our Christmas holidays and also remain a not so commercialized sweet. A simple recipe made from brown sugar and cream, mixed and cooled off before being chopped into cubes like regular chocolate fudge. When it came to the packaging of this traditional sweet, I wanted to stay close to our canadian roots, reminiscent of our past; the lumberjack and hunter jacket. The concept would be that the sugar cream fudge be moulded in the form of the buttons, as if they were the coat’s buttons themselves. The outside packaging would represent the manliness of each Canadian and the inside lace would represent the sweet and reassuring aspect of all Canadian women.”

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Rowse

May 13, 2011 | No Comments

Designed by BrandOpus | Country: United Kingdom

“To celebrate the royal wedding and meet the demand for brands marking British nostalgia and the best of British, award-winning design agency, BrandOpus has created a special limited edition pack for Rowse. The celebratory design will hit the shelves at the beginning of April and will be available for a month beyond the event.  BrandOpus was tasked with creating a bespoke label for Rowse Limited Edition Royal Wedding British Honey that will be available in major supermarkets such as Morrisons and Tesco. The new iconic packaging features a heart-shaped crest at the centre incorporating devices like the thistle and the shamrock that celebrate the honey brand’s long-established British heritage and quality dating back to 1938.  Founder Tony Rowse started beekeeping in a small shed in Ewelme, Oxfordshire before turning his passion into a business.  From humble beginnings the company has grown to become the country’s market leader in honey for which BrandOpus overhauled its identity and packaging last year.

Paul Taylor, creative director, BrandOpus says: “Royal wedding fever is definitely upon us and major British brands are capitalising on the feel good factor that the event invokes in the population’s psyche.  For brands whose core values include Britishness this is surely the ultimate opportunity to reiterate their British origins.”

Reishunger

May 12, 2011 | 2 Comments

Designed by Funny Paper | Country: Germany

Reishunger is a small rice brand that is based in Germany and is focused on authentic and premium-quality rice from all over the world. The slim and slick package design emphasizes the raw and pure character of its contents. Both color coding labels and multiple-choice menu on the package help differentiate between the types of rice.”

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Student Work – Spencer Bigum

May 12, 2011 | 7 Comments

Designed by Spencer Bigum | Country: United States

“The design of the package was created to be simple, bold, and iconic. To make buying a battery, like buying a toy! The traditional package of the battery was reversed to first optimize the amount of space to design on and second, the removal of all plastic needed to be used on the package. A die-cut is made to show the “copper top” and the size of the battery for a visual reference as to what type – AA, AAA, D etc… in addition to the call out on the front of the package. Simple clean typography supports the idea of simple but bold and a new symbol for rechargeable was created to help promote and sell this smarter type of battery.”

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Izola Maritime Soap

May 11, 2011 | 4 Comments

Designed by Aesthetic Movement | Country: United States | Buy it

“The latest in a series of boxed soap sets that A/M has created for Izola. Inspired by vintage imagery, the tone is both playful and nostalgic.

This is an environmentally sensitive soap made with vegetable oils, organic oatmeal and free of animal testing. Raw materials are domestically sourced. The packaging is printed with soy based inks on post consumer recycled paper.”

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Lovely Package

Curating the very best packaging design


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