December 14, 2012 | 1 Comment
Designed by Gustavo Bife Fernandes | Country: Brazil
“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.
This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.
It’s inspired by three main elements that, combined, serves the brand’s guidelines:
– The Wheat, representing beer.
– The Republic, representing Brazil’s old republic period.
– Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”
December 13, 2012 | 2 Comments
“A small entrepreneurial company from Denmark is currently preparing to launch a new innovative mens product, a semen quality test for home use which indicates the semen mobility with 98 % accuracy! The appearance and use of the product is similar to a pregnancy test.
We went after a minimalist no-bullshit package design, which gives the consumer nothing but the relevant. Furthermore will the package design be a necessary part of the advertising concept.”
December 13, 2012 | 2 Comments
Designed by Israel Yosseph | Country: Israel
“A series of labels for Tulip winery, Israel. These premium wine bottles required prestigious labels, so the high quality of the products would reflect through them. In continuation to the new clean and minimalistic brand identity created a year ago, we chose a simple visual language with a single dominant graphic element. The letter “U” which also appears in the winery’s logo was originally designed so it would seem like the Tulip flower in reference to the brand name. Its unique shape generates a flowing and elegant contour and creates an aesthetic contrast between the light and dark shades on the bottle.”
December 12, 2012 | No Comments
Designed by Taphandles | Country: United States
“After five years in operation, Schooner EXACT Brewing Company approached Taphandles to update and expand on their master brand logo. Taphandles created a new brand system that allows for more flexibility while maintaining the ties to the nautical heritage of Seattle that inspired the original brand. At the same time, the new system better reflects their mature and growing brewery without forgetting where they came from. As Schooner EXACT begins to roll out their new brand, they have added bottled beer to their line-up for the first time. Taphandles updated their beer art and created 22-ounce bottle labels for their King Street Brown Ale, 3 Grid IPA, and Hoppy Holidays Winter Ale, with the goal of elevating the design to compliment the new master brand system and the quality of the beer. Each label is built on the same framework that allows for variation in color and the artwork unique to each style to stand out on the shelf.”
December 12, 2012 | 3 Comments
Designed by Beeson + Beeson | Country: United Kingdom
“You could be forgiven for thinking that nuts are nuts. But when we met the team from Cambrook we discovered that nuts can be a work of art. As the original founders of Dormen’s Nuts these guys had learned a thing or two about quality and wanted to launch the ultimate range of caramelised nuts handmade right here in England.
The thing that struck us immediately about these nuts was their amazing shine. This kind of fine glaze is unlike other caramelised nuts available in the UK and can only be produced using the same gentle panning method that is commonplace on the continent.
We created the strapline ‘brilliantly caramelised’ to capture the unique shine of the caramel in a very British tone. To bring a little glamour to the otherwise earnest nut aisle our design puts their name in lights, making them famous for their brilliantly caramelised nuts. The dazzling C of Cambrook draws on the ‘brilliance’ of the product to act as an icon for the brand across a range of packaging and other communication.”
December 11, 2012 | 2 Comments
Designed by Aveline Gunawan | Country: Australia
“Bottle and 4 pack design for a premium Belgian beer. The aim was to differentiate the brand and packaging from other Belgian beers.
ZEGE is Dutch for victory. This premium Belgian beer was made to reminisce King Leopold’s triumph. The labels were designed to resemble a medal and the black bottle adds a strong and elegant look to the brand.
The labels were printed in cotton and sewn together. The wax seals were 3d printed using resin as the material.
The four pack design reflects the king’s chair with the quote laser printed on the wood: “Goûter à La Victoire” which means ‘Taste the victory’.”
December 11, 2012 | No Comments
Designed by Katerina Teterkina | Country: Russia
“This tea packaging design was created for the JAFF TEA brand from Sri Lanka. The idea of using a champagne bottle shape for the tea can came from the client. The task was to create the graphics for it, which would emphasize the festive mood of the packaging and make customers buy it as a present.”
December 10, 2012 | No Comments
Designed by Umbra Design Studio | Country: Ukraine
“A new beer brand from Kalush Brewery (1565) designed by Umbra Design Studio. Our first project with the brewery was the design for Kaluskie Exportowe which has a very traditional, and vintage design. This new line of beer needed to be more contemporary, and appeal to younger beer drinkers.”
December 10, 2012 | No Comments
Designed by Diane Von Furstenberg | Country: United States
“Diane Von Furstenberg & Evian® have partnered to design the latest limited edition bottle, which reflects a playful celebration of life.
For the collaboration, DVF drew inspiration from her personal relationship with evian water and her own love of life: “I am so excited about this collaboration because I have always loved evian and I think drinking water is one of the most important things we can do to love ourselves and love is life! To me it is all about living life to the fullest and I am so proud to work with evian to spread such an important message,” said Diane Von Furstenberg.
Diane von Furstenberg is the first American and female designer to join the renowned group of designers who have previously collaborated with the brand including Issey Miyake, Paul Smith, Jean Paul Gaultier, Christian Lacroix and Courrèges. Since launching in 2008, more than 10 million limited edition bottles have been sold in over 150 countries.
The bottle, composed of 100% recyclable packaging, is sealed with evian’s new screw cap design. The bottle also features a nod to DVF’s iconic mantras with “Water is Life is Love is Life is Water is..” which graces the bottle with her own distinct handwriting along with the ubiquitous heart DVF logo in a special hue of red, created exclusively for the Evian® collaboration.”
December 9, 2012 | 2 Comments
Designed by Kate Yip | Country: United States
“Sweet Botanicals is a line of organic hard candies of various flavors packaged in a nostalgic design from the 19th Century.”