Lovely Package

Curating the very best packaging design

3 Dutch Farmers

July 21, 2013 | No Comments

Designed by Sogood | Country: The Netherlands

“Sold and developed exclusively for Schiphol (Amsterdam) Airport, these crisps are hand-baked from potatoes grown at the farm of three real Dutch farmers. They started in 2004 to cook crisps from their farm grown potatoes. The special taste is not only due to the good quality of the soil in the Dutch national landscape “the Hoeksche Waard”, also the skin of the potato contributes to the fine potato flavour, that is characteristic for the Dutch Farm Crisps. The most naturally delicious potato chips you have ever tasted!

The name was developed for the international traveller. The typical Dutch theme is visualised by a tulip of crisps. It underscores the authentic and natural character. The product itself is seen through the transparent foil.”

Student Work – Lacy Kuhn

July 15, 2013 | 6 Comments

Designed by Lacy Kuhn | Country: United States

“The Heartland line of breakfast cereals is a newly conceived experiment by the National Cereal Corporation. The marketing strategy is based on the celebration of breakfast cereal’s all-American roots. Each flavor will be named after a state’s nickname; the pilot being Beehive Honey Squares. The packaging seeks to stand out from the competition, a blatant contrast to the standard cereal box approach.”

Continue…

Student Work – Columbus College

July 12, 2013 | No Comments

Designed by Jessica Alley & Laura Courtright | Country: United States

“The packaging is part of a larger campaign which is based on the word I’mpossilble (read as I’m possible or Impossible) The call to action is to build awareness and fundraising for building sustainable education in Nicaragua, Laos, and Guatemala. The countries are all differentiated by color and have a di-cut of their country on the packaging.  When you purchase the pencils  the proceeds go to the country of you choice.”

Jealous Sweets

July 3, 2013 | 5 Comments

Designed by B&B studio | Country: united Kingdom

“B&B studio has rebranded Jealous Sweets, a UK entrepreneur looking to bring credibility to candy with its range of delicious and high quality sweets for grown-ups. Jealous specialises in gummy and jelly treats that are made without gelatine, artificial colours or flavours, so they’re 100% vegetarian, gluten-free and full of natural fruit juices.”

“The existing Jealous packaging wasn’t working hard enough to communicate the brand’s premium positioning and the purity of its products,” explains B&B studio Creative Partner Shaun Bowen. “And the Jealous name had no real link back to the sweets themselves. We set about linking the two through the idea of ‘covetable candy’ – a concept that we visualised using a precious jewel icon and a characterful Magpie with an eye for something special.”

Continue…

Lervig 10th Anniversary

July 3, 2013 | 1 Comment

Designed by Daniel Brokstad | Country: Norway

“Lervig started their brewery back in 2003, and now as it’s their 10th anniversary they decided to make a limited edition beer as a celebration, only sold directly at the brewery. The design tells the story of how it started with key words that changed from where they started and where they are now through a typography solution, that falls in similar old style category as the design style of their previous beers. The four pack consisted of 2 of each 2003 and 2013 editions and a little surprise as you open it you’re welcomed with “Enjoy your lervig” written under the closing mechanism. The design was printed as silver on pure black to emphasise both the exclusivity of the limited edition beer and a suitable combination for their anniversary.”

Continue…

Oola Distillery

July 1, 2013 | 1 Comment

Designed by Piper Design Co. | Country: United States

“Oola Distillery is one of Seattle’s first craft distilleries, producing small batches of gin, vodka, infused vodkas and whiskey. Oola’s goal is 100% use of Washington state people and ingredients from grain to glass: gins in which you can taste the botanicals, distinctive vodkas, and whiskey flavorful and smooth.

The goal for the packaging design was to bring this locavore ideal to the forefront. We did this by generically naming each spirit and using typography to help depict the hand-made and down-to-earth feel of this brand.”

Continue…

Page 2 of 212

Lovely Package

Curating the very best packaging design


Sponsors