Lovely Package

Curating the very best packaging design

Hugo’s Hot Sauce

August 16, 2013 | 1 Comment

Designed by Jag Nagra | Country: Canada

“I began this self-initiated project recently, to develop a line of hot sauce: Hugo’s Hot Sauce.  I took on a metaphorical approach to the label illustrations.  Starting with a matchstick to represent the mildest one, they increase in spiciness continuing on to: camp fire, forest fire, fuse and lightning bolt.”

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RedLeg

August 15, 2013 | No Comments

Designed by ButterlyCannon | Country: United Kingdom

“Premium brand design agency ButterflyCannon have created the brand identity and pack design for RedLeg, an authentic Caribbean spiced rum infused with Jamaican vanilla, ginger and spices.

RedLeg’s design captures the brand’s laid back Caribbean spirit; casual, chilled and totally Irie. An attitude shared by the brand’s friendly little symbol -  the red legged hermit crab – a native of the glorious Caribbean coral reef whose scarlet legs protrude from its tiny shell and appear to have caught a little too much sun. A likeness that didn’t go unnoticed when the pale, rum loving, immigrants arrived from Scotland in the 17th Century and suffered from the same sun burn issues, their descendants still known today as the Red Legs.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Blavod Drinks.

The design has also already won a silver medal in the 2013 San Francisco Spirit Awards.”

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Mama Skin

August 15, 2013 | 1 Comment

Designed by GBH | Country: United Kingdom

“Our friends at Mama Shelter have already revolutionised the concept of the luxury hotel with their unique mix of style, eclecticism and affordability. Now they’ve worked their magic on the bath-time experience with Mama Skin, the first in a range of fabulous in-room bathroom products named and designed by GBH.

The organic product, co-created by Absolution, the premium natural beauty brand, is an all-in-one body wash, shampoo and conditioner, made of the finest natural ingredients. Not only does it feel amazing on your skin, but being an all-in-one lotion means you don’t need the usual clutter of unlovable bottles in your hotel bathroom.”

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Coven

August 14, 2013 | 6 Comments

Designed by Hired Guns | Country: Canada

“Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island’s newest craft distillery.

Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins.

We’ve been waiting for you.”

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The Elegant Barber

August 14, 2013 | 1 Comment

Designed by Adrian Gilling | Country: United States

“The Elegant Barber is an identity and packaging concept for a classic men’s barber shop and line of products. Through the use of a simple die-cut and pattern, customers get to experience the movement of the barber pole with each purchase and/or trip to the shop.”

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The Great British Butcher

August 13, 2013 | 1 Comment

Designed by Design by Day | Country: United Kingdom

“The Great British Butcher is a new range of British-inspired rubs and seasonings prepared by MRC Flava, a third generation family owned company that started out in the butcher trade back in 1976.

With the rising popularity of farm shops and gourmet butchers, the brief was to come up with a brand identity and packaging that built on the company’s genuine British heritage, celebrates the tradition of the British butcher, and communicates good, honest quality.

Like the product, the packaging is simple, robust and wholesome, balancing both traditional and modern elements. The product’s British heritage is communicated subtly through the logo, and vintage-style typography gives a nod to the past. Playful illustrations on the side of each tin highlight the importance of the carefully selected, quality ingredients. Quality flavours for quality meat!”

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DIY Calendar

August 13, 2013 | No Comments

Designed by White Studio | Country: united Kingdom

“The DIY Calendar is part of White Studio self-promotion project: BITRI, a special brand of the studio that specialises in exquisite and luxurious objects all conceptualised and designed in-house.

This particular calendar is all about freedom and a lot of writing. It can be used both as a calendar and a diary, giving the user the freedom to select each day as many pages as he wish. The stickers indicate the day of the month, and can be applied anywhere on the page, allowing the user to write around it. The main objective with this project was to develop a do-it-yourself object, one that can be built differently by each user and personalised as desire.”

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3 Howls

August 12, 2013 | 1 Comment

Designed by Force & Form | Country: United States

“Force & Form was commissioned to create an idiosyncratic brand identity for a new distillery, one that could blend Old World traditions with the creative vibe of Seattle’s SODO district—which the distillery calls home. We named, branded and packaged the distillery “3 Howls” as an homage to a British legend. As the tale goes, Hell’s hound howls 3 times before dragging revelers to the Underworld. The dog’s color varies from village to village, from victim to victim—but their fate remains the same. While 3 Howls’ spirits won’t drag you to hell, they are attracted to revelers. Hand lettering reinforces the handcrafted, small batch nature of the brand positioning, as well as the gritty terroir of the Distillery’s home. Traditional typographic structures and calligraphic flourishes honor distilling’s rich visual history. The diamond-shaped dieline maximizes shelf pop and unifies the brand across 3 traditional bottles. The result is gritty neo-traditionalism—branding that fits into but stands out from the crowded Seattle distilling scene. 3 Howls is a blend of grit and finesse—authenticity and imagination.”

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Bindle

August 12, 2013 | 1 Comment

Designed by Bindle | Country: Australia

“Bindle is an online gift service that blends sustainability with style. Apart from the obvious gifts themselves a big component of Bindle is the gift packaging.”

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Rat’s Piss

August 11, 2013 | 3 Comments

Designed by Buddy | Country: United Kingdom

“Late last year, we indulged our inner brewers and had a go at making our own beer. As designers, we thought it would give us a hands-on insight to the basic principles of the brewing process, and as drinkers, we thought it would give us a barrel-load of good times.

Sadly, the results weren’t quite what we’d hoped and on reflection, we’ve decided to leave the brewing to the experts.

We branded and packaged our produce appropriately and sent it out to local brewers and craft beer producers to introduce ourselves.”

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Lovely Package

Curating the very best packaging design


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