August 4, 2014 | No Comments
Designed by Horse | Country: United Kingdom
“Design studio Horse has worked with the UK-based Makers & Merchants to create the packaging for over 40 eclectic food and homeware products, each one made by a specialist artisan.
Horse created the brand name, identity and packaging for every product, ensuring the artisans behind each one had their stories of quality, craftsmanship and collaboration expressed through the different designs.
“The brand name, Makers & Merchants, reflects the approach to product creation, while the strict colour palette and bold graphic style ensures a sense of family,” explains Ian Firth, creative partner at Horse. “This allowed the freedom to playfully reflect the personality of both the product and artisan behind it.”
August 3, 2014 | No Comments
Designed by Character | Country: United States
“Wally is a sensor system that detects and alerts homeowners to water leaks and changes in humidity via their mobile device. Character created an identity system that extended across consumer touch points. Branding elements included website, mobile app, and retail packaging.
The new Wally identity needed to establish a sense of trust and warmth. Consumers needed to feel assured that this is a product that they could rely on to protect their homes. By extending the two ‘L’s in Wally, Character crafted a logotype that subtly yet playfully represented the way the sensors communicate with the main hub via wiring in the walls.”