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We Love Cake: Revitalizing Brand Image and Packaging for a New Generation
In a dynamic market, We Love Cake needed a brand refresh to reassert its dominance and appeal to a new generation. Branding agency The Tribe repositioned its identity around ‘Baked in Joy’, giving it a vibrant, joyful look that highlights its delicious range.
London Essence Co. Unveils Refreshed Brand and New Packaging Design with BrandOpus
The London Essence Co. and BrandOpus collaborate to refresh the brand’s premium mixers and adult soft drinks, embracing the concept of ‘Tastemaker’ with intricate botanical illustrations and a redesigned monogram. Rollout will begin in February 2024.
Lyle’s Golden Syrup Logo Redesign: A Shift from Traditional to Modern Branding
Discover the story behind UK baking staple Lyle’s Golden Syrup’s logo redesign. After nearly 140 years featuring a dead lion swarmed by bees, the brand has introduced a more subtle lion’s head for its plastic syrup and dessert bottles.
Fortnum & Mason’s Inclusive Valentine’s Range: A Design Bridge and Partners Collaboration
“Design Bridge and Partners collaborated with Fortnum & Mason to create a visually captivating Valentine’s Range for 2024. The design celebrates all forms of love, featuring a canvas of graffiti hearts and symbols of love.”
Exploring the Refreshing Taste and Vintage Aesthetics of Soho’s Fino Spritz
“SOHO’S FINO SPRITZ, a refreshing Sherry-based spritz flavored with lemon, mint, and bergamot, draws inspiration from the original Sherry Cobbler by renowned 1830s bartender Martha King Niblo, reflecting early 20th-century aesthetics.”