September 9, 2015 | 1 Comment
Designed by Atipus | Country: Spain
“The thirsty vines stretch their roots downwards through the earth, opening up little paths through the red clay, our clay, the clay of El Masroig.
For the label design we were inspired by the name of the product itself (Rojalet sounds similar to red in catalan) and the unique red strata of the soil where the grapes are grown.
The strata tell the story of the soil, its composition and thus the character of the grape.In the labels, more than representing one type of soil, we aim to communicate through an abstract vision of this layer the wine you´ll find in the bottle: fresh, fruity, dense, wood, etc.”
September 8, 2015 | 1 Comment
Designed by Adam&Co | Country: United Kingdom
“Sam Adam’s Infinium Ale is a new style of champagne beer born from the mastermind collaboration between the brewers of Weihenstephan and Samuel Adams. Using only the four traditional beer ingredients, European heritage, and some solid American ingenuity, this beer defined a class of it’s own. We were honored to design the packaging for this limited-edition celebratory libation, released each year around the holidays.”
September 8, 2015 | No Comments
Designed by Maud | Country: Australia
Our strategy was to empower people with the confidence and knowledge to take control of their relationship with food.
We established a new brand identity and a set of basic outcomes that the brand had to represent.
– Modern, yet able to withstand the test of time.
– Pharmaceutical whilst not feeling cold and impersonal.
– To support the ‘lifestyle’ nature of the brand, the design had to feel like something people would be proud to associate with.
– Re-establish Tony Ferguson as an expert and trusted brand — a champion of healthy eating and education.
Launched in January & February of this year, sales have already increased year on year and anecdotal feedback suggests that the new brand identity is receiving positive acknowledgement across the board including the trade and other key stakeholders.”