Lovely Package

Curating the very best packaging design

Russell 6.26 17 Anniversary Barrel Aged Scotch Ale

July 7, 2012 | 1 Comment

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.

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A Wee Angry Scotch Ale

April 6, 2012 | 2 Comments

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.”

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The Scotch Malt Whisky Society

November 18, 2009 | No Comments

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Designed by Story UK | Country: United Kingdom

“The Scotch Malt Whisky Society revels in the unconventional. Bringing the world’s best selection of single cask, single malts to its members.

The Far Flung Flavours are three new bottlings which have been chosen as they represent some of the most exciting and unusual taste experiences available from the Society. Each eye-popping limited-edition illustration is representative of the weirdly wonderful tastes and scents of the curious single malt within.”

Spice Tree Malt Scotch Whisky

October 27, 2009 | 3 Comments

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Designed by STRANGER & STRANGER | Country: United Kingdom

“The maker described the flavours of this individual whisky as ‘psychedelic elegance’. One of the shortest briefs we’ve ever been given.”

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Optimism Malt Scotch Whisky

March 10, 2009 | 2 Comments

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Designed by STRANGER & STRANGER | Country: United Kingdom | Fonts used: Old Times American, Sacre Bleu

STRANGER & STRANGER sent us their latest work. Be sure to check out the detail after the jump.

“Our client, John Glaser, is hoping to help people think more positively about the economic situation with his fin hand bottled blended scotch. To the optimist the glass (bottle) is half full…”

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Auchentoshan Single Malt Scotch Whisky

December 1, 2008 | 2 Comments

Designed by Breeze Creative | Country: United Kingdom

“The new bottle shape and packaging design is a radical move from its former traditional look. The design embraces its traditional heritage with the use of a thick base bottle to keep its weight and premium status, while the oval bottle shape is more simple and stylish to easily hold in one hand.

Presented in beautifully pearlised packaging, the unique bottle shape and the use of strong contemporary colours aim to maximise its on-shelf presence and present a recognisable product range.

The new look is set to appeal to a younger and wider audience of emerging malt consumers who enjoy trying ‘the new’ and ‘the best’ in an urban social scene.”

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Islay Single Malt Scotch Whisky

November 4, 2008 | 2 Comments

Designed by Marc Praquin | Country: France

Absolutely stunning package design and development by Marc Praquin. I get the sense that this is not your father’s cheap scotch.

William Grant & Sons

February 15, 2015 | No Comments

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Designed by threebrand | Country: Scotland | Pair with: Land by Land

“Premium spirits company William Grant & Sons, has commissioned international creative design agency, threebrand, to launch its new Ghosted Reserves. 

Part of William Grant & Sons Rare Cask Reserves programme, the ‘ghosted vattings’ will offer consumers the opportunity to access some of the rarest Scotch whisky stocks, from distilleries no longer in operation.  

threebrand’s remit was to design both a label set and secondary packaging to complement the unique story of the Ghosted Reserves. Both were to be premium and tactile. 

Malcolm Thomson, associate creative director at threebrand, commented: “A palette of grey tones was selected to reflect the ghostly nature of the vattings, drawing on themes of opacity.”

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Student Work – Hannah Hart

January 28, 2015 | 1 Comment

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Designed by Hannah Hart | Country: United States | Pair with: Scotch & Soda

“For this project I was assigned to create alcohol packaging, so I chose to do Mexican tequila. As I did my initial research, I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship.

Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience.

To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. I drew a series of illustrations on what I believed the Mexican gods would look like. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun. The illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”

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Dewar’s®

April 24, 2014 | 3 Comments


Designed by Stranger & Stranger | Country: United States

“Dewar’s®, the world’s most awarded blended Scotch whisky, has unveiled a new look, developed in collaboration with specialist packaging design and branding consultancy, Stranger & Stranger.

The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labelling, bespoke typefaces and a visual identity all inspired by Dewar’s® remarkable heritage, craft and provenance.

Ivan Bell, the packaging design group’s managing director, explains, ‘Working closely throughout with the Dewar’s® brand team, we went on a journey back to the origins of the brand. The Dewar’s® story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we’ve allowed Dewar’s® to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand.”

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Lovely Package

Curating the very best packaging design


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