Lovely Package

Curating the very best packaging design

Bib & Tucker

September 21, 2014 | 1 Comment

lovely-package-bib-&-tucker

Designed by Studio 32 North | Country: United States

“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street SpiritsBib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.

The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”

Comments

One Response to “Bib & Tucker”

  1. coxy
    September 30th, 2014 @ 7:46 am

    Nice. I like it. I’d be tempted to just move the label to the back.

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Lovely Package

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