Lovely Package

Curating the very best packaging design


November 25, 2011 | 2 Comments

Designed by Family(and friends) | Country: United Kingdom

In 2009 Family (and friends) created the Capriolo Extra Virgin Olive Oil brand and packaging for the Italian Podere Casone Estate owners in Umbria, primarily to attract UK deli and food store shoppers.

As a result of strong interest in the product from mediterranean coastal restaurants and luxury yacht owners, it was decided to create a special ‘table edition’ packaging alternative – with more traditional looks and hi end fashion styling. Inspired by Roman antique pottery, the label features the iconic capriolo, or roe deer, enveloped in ripe vines in a classical equine pose.

The labels are printed in matt inks with embossings to highlight the name and symbol. The labels have been hand applied by a specialist finisher in the UK.


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2 Responses to “Capriolo”

  1. Mikhalyk
    November 26th, 2011 @ 5:04 am

    cute deer! awesome

  2. Design Etiquette
    November 29th, 2011 @ 1:38 pm

    What an amazing deer illustration!

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Lovely Package

Curating the very best packaging design