Lovely Package

Curating the very best packaging design

Lost Highway Wine

December 20, 2008 | 1 Comment

Designed by Mash | Country: Australia

“Design agency Mash was chosen to work alongside artist Sam Osborne to produce this unusual creation. ‘The Lost Highway’, a path seldom taken, reflecting the style of illustration for this wine bottle. French glass and a simple wax dipping finishes of the package.”

Killibinbin Wine

December 19, 2008 | No Comments

Designed by Mash | Country: Australia

“The main US distributor of Killibinbin wines was always commenting on these wines as being ‘Killer’. A tongue and cheek approach and a play on words lead to the final idea, taking this ‘Killer’ comment as the theme for re-packaging the Killibinbin wines. Mash developed the illustrations, taking from old horror flicks and their gruesome killing scenes. All text was hand written on front labels and the print finish is on a bulky uncoated stock to give the feeling of an old horror movie flier.”

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Esule

December 18, 2008 | No Comments

Designed by Mash | Country: Australia

“‘Esule’, to fall from grace. The plight of the once king of wine grapes, Cabernet Sauvignon. This grape variety has lost some of it’s popularity as other grape varieties have come into vogue. The brief was to communicate this fact. The imagery shows a somewhat cryptic tale, a gun yielding woman another in tears and the result, a life changed forever as the once successful is now just a bum on the street. The end character still holds his former crown. It is not he who has changed, it is them. The Esule, a modern day Cabernet Sauvignon that rates as a super premium wine.”

Logan ‘Signature’ Wines

December 17, 2008 | 1 Comment

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Designed by War Design | Country: Australia

“Peter Logan’s very particular approach to his winemaking inspired the choice of dimensional embroidery. This unique approach to embroidery was a fitting metaphor for the patience, care and love that goes into every bottle. By embroidering beautiful, intricate compositions of fruits, berries, leaves and flowers, each label visually represents the textures and flavors inside.”

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Magpie Estate

December 17, 2008 | No Comments

Designed by Mash | Country: Australia

“Magpie Estate a range boutique wines where each wine has an individual illustration relating to the individual wine. Collage illustrations were developed to be unique from one another, but also hold consistency so the viewer could recognise each individual wine as ‘Magpie Estate’. Magpie characters were developed to add a unique personality to each wine; as the wines themselves have there own unique personality. The front labels also include text handwritten by Mash to add a hands-on feel to a hands-on small production wine.”

Student Work – Hamish Smyth

December 17, 2008 | 1 Comment

Designed by Hamish Smyth | Country: Australia

“I re-branded the Polish Vodka brand Wyborowa. My concept uses hand drawn typography – arching back traditional Polish graphic design which featured a lot of handmade type. The clarity of the vodka is its main feature, which is emphasised by having the story of the Vodka’s origin on the back of the bottle. The viewer peers through the product to read the story. When viewed on an angle the viewer gets an interesting warped optical effect whilst isolating the products name on the front of the bottle.”

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Mollydooker Wine

December 16, 2008 | 4 Comments

Designed by Mash | Country: Australia

“Mollydooker, slang for left handed. Both proprietors of the Mollydooker Wines brand are left handed, hence the brand name. The brand identity has been created to go against the grain of the ‘same old’ wine branding approach. The aim was to create visual communication for a brand with its own personality, not just another player in the wine industry.

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Condamine

December 15, 2008 | No Comments

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Designed by Hanna Backman | Country: Sweden

“Visual identity to a collection of wines  from Mont Taucha. Quality leaps in the first three, while the two prestigious wines symbolizes thumbs up and excellent.”

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Uvita de Plata

December 15, 2008 | No Comments

Design by Tridimage | Country: Argentina | Fonts used: Helvetica and Flemish Script. See more Copperplate Scripts

“The Argentine package design agency Tridimage created the brand and package design for Uvita de Plata, an Argentine contemporary Varietal Wine brand produced by RPB . Tridimage took advantage of the expressive possibilities of the metalized Tetra Pak container to differentiate the new brand in its crowded category.”

Duffy & Partners Holiday Wine

December 13, 2008 | 5 Comments

Designed by Duffy & Partners | Country: United States

“Minneapolis based graphic design firm (Duffy & Partners), have again created their unique annual wine bottle designs. The design for holiday 2008 is elegant with a touch of whimsy and will be a great conversation piece at any holiday party, or can even make a unique holiday centerpiece for those fancy dinner tables. Better yet, because it has 0% alcohol, Duffy & Partners can ship these beautifully designed bottles to their clients and friends all over the world.”

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Lovely Package

Curating the very best packaging design


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