Lovely Package

Curating the very best packaging design

Tennent’s

November 3, 2008 | 1 Comment

Designed by DesignBridge | Country: United Kingdom

“To rebuild confidence in its background, we took the two prominent brand colours and made them mean something fresh, youthful and alive.

Red became blood to represent the gritty, down to earth, urban life force of Glasgow. Yellow was gold to stand for the quality of brewing expertise and warmth of both the city and its people.”

Absolut

November 2, 2008 | No Comments

Designed by BVD | Country: Sweden

“The starting point for the design solution was the colour signal and the elegant, organic shape of the pear. Using the iconic bottle shape, the design creates an optical illusion of a pear. A traditional shape in a more unconventional way. The design solution is technically efficient, which is important for production”

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(rī)1 Whiskey

November 1, 2008 | 2 Comments

Mike over at Beam Global Spirits gave us a heads up on their newest product (rī)1 Whiskey.

“(rī)1 is packaged in a distinctive glass bottle with a single label that reinforces the brand’s straightforward feel and modern style. Priced at approximately $46-48 per 750ml bottle (varies by market,) (rī)1 is an exquisite spirit suitable for the most sophisticated lifestyle. Future variants, including (rī)2 and (rī)3, are planned to create a complete product line.”

Fluid

October 30, 2008 | 2 Comments

Designed by Tank | Country: Norway

“Develop a name and design of a modern beer concept to appeal to a target group who do not traditionally prefer beer.”

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Howling Monkey

October 28, 2008 | 1 Comment

Designed by Turner Duckworth | Country: United States

“Our client’s brief to us was ‘Howling Monkey’ is the name. Have some fun with it. So we did!”

JAQK Cellars

October 26, 2008 | 2 Comments

Designed by Hatch | Country: United States

“We’re JAQK Cellars, a new wine company. We’re also a new type of wine company. In addition to being dedicated to making great wine, we’re also passionate about something else: play.

For us, play includes the excitement of testing our luck—and tempting fate—at games of chance. It also includes getting together with friends and enjoying each other’s company. And a bottle (or two) of great wine can be quite helpful in that regard.”

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Heineken Light

October 25, 2008 | 1 Comment

Designed by VBAT | Country: The Netherlands

“The design of the primary and secondary packaging had to be distinctively different from the world famous ‘racetrack’ design of the regular Heineken premium beer, while still using the same recognizable brand identifiers. It was decided to combine the brand name and the red ‘star’ with an uncomplicated label containing white and silver details. This way the light version got a fresh, modern and uncluttered character.”

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Terras do Foro

October 24, 2008 | 3 Comments

Designed by Burocratik | Country: Portugal

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Little Light

October 23, 2008 | No Comments

Designed by Amore | Country: Sweden

“Meant to appeal to the trendy urbanite, Amore chose a small 33cl beer can and created a modern architectural visual solution with traditional beer colors.”

Amstel Premium Quality Lager

October 22, 2008 | No Comments

Designed by VBAT | Country: The Netherlands

“The bottle profile developed is elegant, tall and transparent. Slim, light and yet still beer like. The bottle shape is spear shaped. Thrusting upwards. The shoulder is pronounced and distinctive. The bottle ‘in hand’ is easy and light.

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Lovely Package

Curating the very best packaging design


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