November 20, 2014 | No Comments
Designed by Pond STHLM | Country: Sweden
“With the challenging task of creating a modern classic, Carlsberg, in collaboration with Pond STHLM has developed a new visual identity, logo and packaging design for the newly opened Nya Carnegiebryggeriet in Hammarby Sjöstad.
“For us it was important to find a balance between the old and the new in both the visual identity and packaging design. Thanks to a flexible and open approach we have landed in an identity, logo and packaging design we are extremely happy and proud of”, says Sebastian Tarkowski, marketing manager at Nya Carnegiebryggeriet.”
November 17, 2014 | No Comments
Designed by Polygraphe | Country: Canada
“Chic Choc is a new spiced rum produced by Domaine Pinnacle.
The identity is based on the legend of an adventurer, the mayor’s daughter a ferocious beast and rum. We thought of and wrote the story for the back of the bottle. This elixir is a tribute for all of us who like to take audacious paths.”
November 14, 2014 | 1 Comment
Designed by Helms Workshop | Country: United States
“We began work with Fullsteam founder Sean Wilson in 2008, helping to articulate his vision for a brewery built around the contrast between industry and agriculture. Those two worlds, along with a grain silo worth of passion and creativity, are reflected in parallel beer lines. American Progress reflects a more traditional, industrial approach to classic beer styles while the brewery’s Plow-to-Pint offerings incorporate North Carolina agricultural staples like persimmons, grits and sweet potatoes.
Sweden’s Kurt Lightner worked with us to craft intricate, textural illustrations that provide a striking contrast to the iconic typography.
Currently on tap across the state and available in growlers, Fullsteam plans to launch retail packaging in 2014. Visit fullsteam.ag to learn more about the brewery, and for a chance to be immortalized on their famed “Wall of Awesome.”
October 31, 2014 | 2 Comments
Designed by Dorian | Country: Spain
“Celler Cairats is a young catalan winery that started in 2010. Their vineyards are located in Darmós y Els Guiamets, two villages in the region of Priorat that treasure centuries of tradition in vine growing. The image created for their two wines has focused on highlighting the young nature of the winery, representing the rural environment that surrounds the winery and vineyards in very fresh and attractive way.”
October 22, 2014 | No Comments
Designed by CODO Design | Country: United States
“We first met Dave and his sons back in 2012 when we helped to brand 450 North Brewing Co. That first project was foundational, ending with a visual identity system.
Earlier this year, we were excited when Dave called to have us design packaging for their 4 house beers; Scarecrow IPA, Copperhead Amber, Ironman English Ale, and Honey Kölsch. We got to dig back into the same Indiana farm aesthetics we explored initially and developed a fun package design system that they can grow into as they continue adding seasonals and specialty beers.”
October 19, 2014 | 1 Comment
Designed by Marcel Messner | Country: Germany
“Honest, authentic, strong – that’s KOLBEN, a real beer for real men. It’s the perfect refreshment after you spent a whole day in the forest chopping wood for your fireplace.
In this student project of the masters-program Packaging, Design & Marketing at Stuttgart Media University in Germany the task was to create a unique beverage brand including marketing, packaging and graphic design. From the earliest concepts to the production of the bottles and secondary packaging, we produced everything in-house at the University.”
October 10, 2014 | No Comments
Designed by Also Known As | Country: Canada
“The client and project overview: Fernie Brewing Co. is an award winning craft brewery located in the heart of the Kootenays. If you have every been to Fernie, you know the place is awe inspiring – and so is the team at Fernie and the great craft beer they make. They came to us with a big challenge: Re-invent our full line up of craft beer packaging but still keep the essence of the brand in tact. So, AKA made the trek up to Fernie to kick things off with our new client, drink some delicious beer and get down to work.”
October 5, 2014 | No Comments
Designed by VBAT | Country: The Netherlands
“BRAND is brewer of the local premium Pilsener with the oldest active brewery of The Netherlands.VBAT developed a new identity and bottle to reposition BRAND Bier as the unpolished authentic Pilsener, brewed in the quaint location in the south of the Netherlands. The new identity should reflect the long standing heritage and original ideal of small brewing mentality. The returnable bottle needed to fit within the current standard bottling lines and carrier formats.”
September 22, 2014 | 1 Comment
Designed by Swig Studio | Country: United States
“In 1731, in accordance with the Regulations relating to His Majesty’s Service at Sea, British sailors were given a daily ration of rum. Coincidentally, mermaid sightings in the Caribbean rose significantly around this time. Sailors believed mermaids rescued shipwrecked sailors and brought them to Sugar Island. Many great ships have been lost at sea forever, chasing mermaids and looking for the mythical island. Swig created a brand identity and package that harks back to the colonial era while being perfectly relevant to today’s rum drinker.”
September 21, 2014 | 1 Comment
Designed by Studio 32 North | Country: United States
“The bourbon: During America’s rough and tumble early days, the term “bib & tucker” was used to describe your finest attire, the kind you’d wear to a wedding or special dance. Along those same lines of thinking, we’re putting forth our finest. Produced by 35 Maple Street Spirits, Bib & Tucker is a delightfully smooth bourbon sporting notes of chestnut, and it’s crafted with a sense of dedication that can only come when you know you’re making something truly special.
The approach: Taking cues from the name and the era in which the term was commonly used, Bib & Tucker takes the form of an enlarged amber flask, replete with a deeply embossed logo and scrolled embellishments. The ornate hand-lettering, dark brown hemp thread and circular bobbin label-like sticker are all meant to underscore the fanciness of the attire that Bib & Tucker refers to. The tagline aptly sums up the bourbon, “Why it’s a fine time to drink.”