Alcohol | Lovely Package

Miller High Life – Red White & Blue

July 4, 2012 | 2 Comments

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”

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Brash Higgins

June 29, 2012 | No Comments

“Brief: Create a logotype and symbol, style guide (font choices, colour palette), wine labels and stationery set. The Brash Higgins brand needs to be strong enough to stand on its own, yet be complimentary to their sister brand Omensetter.

Result: The visual identity of Brash Higgins is unique, clever, playful and memorable. The wine labels have been very well received by trade and media, helping the brand to gain widespread trial and acceptance. The labels are iconic and memorable without being bombastic or crass so they will retain a timeless appeal yet incredibly strong brand recall.”

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Devil’s Peak Brewing Company

June 28, 2012 | 2 Comments

“Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.”

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McGrath’s

June 27, 2012 | No Comments

“McGrath’s is Craft Brewed in Ireland by Clanconnel Brewing Co. Drinksology was commissioned to reinvent their brand and packaging. Named in honour the local hero The ‘Mighty’ Master Mcgrath, the greatest greyhound to have ever raced, the recipe numbers & label colours reflect the numbers and colours of greyhound racing jackets.”

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Blanc

June 26, 2012 | No Comments

“The main basis for the Blanc 2011 restyling was simplicity, even bareness; from capsule removal, to the idea of the label itself. Starting from deconstruction and later the fusion of typography. White silk screen printing on a black bottle was emphasizes the distinctive element of the bottle.”

ES Poma

June 24, 2012 | 1 Comment

“ES Poma (“apple is” in catalan) is a mistela elaborated with Grenache from the Emporda and apple juice from Girona. Pep Nogué and La Vinyeta, apple and Grenache, Girona and Empordà. Like two pieces of a puzzle, this is a mistela of fusions. Wood types printed in green and orange are overprinted.”

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Brut Nature Gran Rigau

June 23, 2012 | No Comments

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Complexus

June 21, 2012 | 1 Comment

“The main concept for the brand and label design is the idea of complexes and a new approach to a wine label design. In Portugal wine labels are usually traditional and so we wanted to break that idea by using an image of forgotten things, like postcards or old images, but with a strong feeling of complexes. You don’t have to hide behind a mask because you don’t know anything about wine, it’s easier to say you just like to drink it. Forgot all your complexes and just have fun.”

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Carre Rouge & Blanc

June 17, 2012 | 4 Comments

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Uncle Val’s Botanical Gin

June 17, 2012 | 2 Comments

“Inspired by bitter bottles from the 18th and 19th century, Uncle Val’s bottle was manufactured in Italy and possesses strong, tapered shoulders and a dark green, antique hue. The label is also reminiscent of old world spirit labels, featuring an ornate cursive font, a tastefully understated color palette and a Roman coin styled illustration of Uncle Val. Each bottle will have one of three bottom labels featuring some of Uncle Val’s more notable sayings. Together, the bottle, labels and, of course, gin evoke a dedication to craftsmanship that is still very much alive in the old world of Uncle Val’s Italy.”