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Elmwood Revamps Whiskas: A New Brand Identity and Packaging Design for the Digital Age
Discover the transformation of Whiskas from a legacy brand into an experience-driven one. The updated identity and packaging design amplifies distinctive brand assets, creating an emotional connection with pet parents in a digital-first world.
Gatorade Expands Portfolio with Launch of Electrolyte-Infused Water
Gatorade, popular for its sports drinks, introduces a new product – Gatorade Water. Designed for active individuals seeking all-day hydration, this unflavored drink is infused with electrolytes and packaged in 100% recycled material.
JDO’s New Brand Creation MoFree: A Fresh Approach to Plant-Based Milk Packaging Design
“MoFree, a plant-based milk brand by JDO and Dali Food Group, challenges the conventional health-focused branding in the category, opting for bold, carefree packaging design featuring playful cat imagery and vibrant aesthetics.”
Crafting the Klinger Gin: The Journey of a Distinctive Label Design
Explore the creative journey behind the Klinger Distillery’s logo, a symbol inspired by its iconic copper Alembic stills. Discover the blend of modernity and vintage elegance that forms the design of their unique gin bottle.
Art Meets Craftsmanship in BrewBeak Beer Series Packaging Design
“BrewBeak Beer Series Packaging Design artfully fuses craftsmanship and art, reflecting the brand’s philosophy and the beauty of nature. Through minimalist design and bird-themed illustrations, each package uniquely represents different beer varieties, creating a memorable and sophisticated brand identity.”