Lovely Package

Curating the very best packaging design

Og

March 11, 2013 | 1 Comment

Designed by Blend-it | Country: Israel

“Og is a sub-brand of Golan Brewerry specializes in limited edition seasonal local premium beer.”

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Equator Beer

March 7, 2013 | 4 Comments

Designed by Equator Design | Country: Australia

“In the run up to the summer (in Australia), Equator Design’s beer was a small production run of home brew style Pale Ale which we brewed ourselves in our Sydney Office to distribute to our clients. The objective of the beer was to create a beer that not only encapsulated everything that we as an agency are about but to ‘create an impression’ with our current and prospect clients. We decided to do just that with the labels, deboss them to ‘create an impression’ on the thick stock through a local printing firm’s letterpress machine.

The bottle case’s were lovingly crafted by our very own Studio Manager (Master Brewer), Peter Bradley who is a genius when it comes to making anything from native Australian wood. He spent weeks producing a number of boxes which in turn created massive impact when they were distributed to our clients.

So many of our client briefs of recent are requiring us to engage the ‘five senses’ when defining our creative approach to the design briefs. Tactility or touch was key to this self initiated brief and the label demonstrates that the sense of touch is also vital when considering the path to purchase for consumers. Executed well tactility can add perceived value and indeed add to the overall brand experience.

The 5% Pale Ale is perfect for a late spring session anticipating the warm summer months just around the corner…”

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Omission

March 7, 2013 | 1 Comment

Designed by Hornall Anderson | Country: United States

“With Celiac disease affecting at least 1 in 100 Americans, many beer drinkers are forced to pass up their favorite beverage due to dietary restrictions. To address this problem, Craft Brew Alliance approached brand design firm Hornall Anderson to help them launch Omission—the first craft beer brand in the U.S. focused exclusively on brewing great tasting beer with traditional beer ingredients—including malted barley—specially crafted to remove gluten.

Playing off of Omission’s messaging, the Hornall Anderson creative team developed the tagline, “it isn’t just what we took out; it’s what we left in.” They then designed tongue-in-cheek illustrations that reflect the “removal of gluten” (or in the case of the on-pack design, removing the “O” to reveal the word “mission”) without omitting great taste. This is whimsically demonstrated by enlisting a variety of vehicles such as a UFO, bird, helicopter, hot airballoon, magnet, and magic wand.”

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Student Work – Lili Köves

March 6, 2013 | 3 Comments

Designed by Lili Köves | Country: Hungary

“Simple label and logo design for a small traditional winery based in Csopak (Hungary), named Jásdi Pince. For a contemporary but refined appearance  I designed a jp ligature and treated the name of each kind of wine in a similar style. To reflect their local heritage I used the crest of the famous bishop who founded the Jásdi cellar and wine culture in the region.”

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Schwarz Wine Company

February 28, 2013 | No Comments

Designed by Sage | Country: Australia

“Schwarz Wine Company is a boutique winery based in Bethany, Barossa Valley. Winemaker Jason Schwarz appointed Sage to create a brand to help sell a small quantity of Cabernet Shiraz he had specially aged from his 2006 harvest. CS06 was the memorable name he conceived. Our brief was to develop a cost effective label that would stand out from the crowd and attract consumers aged 18-35yrs. Our eye-catching solution is inspired by stenciled type that appears on wine barrels to indicate the toasting level and vintage. This is an idea that can be applied to market small quantities Schwarz produces in the future.”

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Bob Studio’s Original Super Beer

February 27, 2013 | 1 Comment

Designed by Bob Studio | Country: Greece

“A special packaging design for the ‘Super Beer Tournament’, the 1st foosball tournament of last season that took place in Bob Studio, in October.

The enthused participants had the chance to enjoy great homemade beer and 5 hours of pure sportsmanship, while in the end they got to take home with them the 100 screen-printed glass jars, along with additional material, like t-shirts and posters. The Super Beer was brewed and bottled in Zafir Beer home brewery.”

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Regal Rogue

February 27, 2013 | 2 Comments

Designed by Squad Ink | Country: Australia

“Regal Rogue is the first native Australian aromatic vermouth in the market.

Squad Ink was brought into the mix to create the brand identity, packaging and launch material for this innovative small batch vermouth. Vermouth is mostly a European tradition. Regal Rogue turns this upside down with a daring blend of native aromatics to flavour fortified Hunter Valley Semillon (Australian wine region) with bush lemons, finger limes, vanilla, basil and thyme: a new world vermouth that is thoroughly Australian.”

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DAS KORN

February 25, 2013 | No Comments

Designed by Kakoii | Country: Germany/Japan

“DAS KORN (“The grain”) was designed by kakoii Berlin for the German Artist Theo Ligthart. The idea was to re-brand the typical German liquor made of wheat grain with its perception of cheap alcohol as a super premium brand. This was done by creating a packaging which uses the design language of the perfume industry. A heavy glass flacon bottle stating in a simplistic and pure way what’s inside: in typo (“Das Korn” = “The Grain”) and illustration (wheat grains). The product was introduced at one of the most important German art fairs (Artforum, Berlin) and became an acclaimed product for bars because of the combined art- and premium-image. Today DAS KORN sells as a commercial product in bars like the Soho-Club and selected retail stores as well as limited editions in art galleries.”

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Bone Snapper Rye Whiskey

February 25, 2013 | No Comments

Designed by CODO Design | Country: United States

“The folks behind Bone Snapper Rye Whiskey decided early on to go with the squat Oslo bottle. This smaller bottle needed to have a lot of character to compete visually with taller, more well-established whiskeys in bars and liquor stores.

Our biggest parameter was making sure the word “RYE” leapt out at you from across a dark bar. So our revolutionary design solution? “Rye” set in angry, 150 point typography. A delightful broken bone graphic, grit and heavy lines round everything out.”

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Greenhook Ginsmiths

February 22, 2013 | 3 Comments

Designed by threebrand | Country: The United Kingdom

“International creative branding and PR agency threebrand, based in Edinburgh, has scooped gold at the Pentawards; the prestigious worldwide packaging design awards.

Members of the team involved in the project travelled to Paris for the glitzy ceremony, held at the Intercontinental Le Grand Hotel.

threebrand’s work on a suite of iconic packaging for two products – Greenhook Ginsmiths American Dry Gin and Beach Plum Gin Liqueur – secured the award.

Launched in Brooklyn, New York in 2011, Greenhook Ginsmiths is new to the market, with the Beach Plum Gin Liqueur being the world’s first commercially released.”

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Lovely Package

Curating the very best packaging design


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