Lovely Package

Curating the very best packaging design

Kalusher

December 10, 2012 | No Comments

Designed by Umbra Design Studio | Country: Ukraine

“A new beer brand from Kalush Brewery (1565) designed by Umbra Design Studio. Our first project with the brewery was the design for Kaluskie Exportowe which has a very traditional, and vintage design. This new line of beer needed to be more contemporary, and appeal to younger beer drinkers.”

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One Pine Tree

December 9, 2012 | 2 Comments

Designed by Kota Kobayashi | Country: Japan

“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”

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Fyne Ales

December 7, 2012 | No Comments

Designed by Matt Burns | Country: Australia

“The brief was to produce 2 pieces of packaging for a Limited Edition 750mL bottle range for Scottish craft brewery Fyne Ales.

The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product,  but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room.

The 2 products, Sublime Stout and Superior IPA, are available at the brewery and through specialist  beer stores within the UK.”

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The Tasting Bench

December 5, 2012 | No Comments

Designed by Be Friendly | Country: Australia

‘This branding and packaging is for a monthly curated wine club The Tasting Bench.

Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about, to an aesthetically savvy key market.

The twelve sequential multicoloured dots represents the monthly wine deliveries and also evoke an image of a dozen boxed wines. The slab serif type creates a visual base, or bench, which forms the basis of the branding and the business.

The packaging utilises a simple outline of a wine bottle to immediately communicate the contents of the box, re-enforcing the ethos that the wine is always most important at The Tasting Bench; not the price and not the amount of gold foil on the label. The ingredients; wine x4, tasting cards x4, love x lots, further communicate the simplicity and honesty of The Tasting Bench philosophy.

The box ingeniously ships four bottles of wine securely, allowing for the fact the each month the four bottles will most likely be completely different shapes.”

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Tulkara Shiraz

December 4, 2012 | No Comments

Designed by IKON BC | Country: Russia/Hong Kong

“IKON BC was asked by Tipperary Hill Estate to develop a new look of Tulkara Shiraz wines.

People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather.

When we conceived the idea for Tulkara Shiraz we were trying to show people in Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. But wine-makers at Tipperary Hill Estate are still trying to do the best they can to produce wine grapes. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.”

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Saltimbanco

December 3, 2012 | No Comments

Designed by Dizen | Country: Argentina

“Saltimbanco is a garage project of an italian winemakers and a partner. The circus concept is because this project is for his own pleasure and fun but without loosing the artistic and balance idea that is requested to create a cult wine.”

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Fatto A Mano

November 30, 2012 | 1 Comment

Designed by P.S. Studios | Country: United States

“Imported from a small family vineyard in the Italian region of Tuscany, this red blend was named Fatto A Mano (hand made). The label design evokes a sense of whimsy and respect for the landscape, food, flavors and culture of this vaunted region. Simplicity, craft and tradition as well as visual appeal make this label and packaging a standout.

The “Cuts” of the pig serve as a metaphor and indicator to the composition of the wine blend, roughly 66% Merlot, 33% Sangiovese and 33% Syrah.

We had a little fun with the copy on the back, explaining the translation of the name. The pig on the label by no means implies that it “tastes of delicious bacon.”

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Student Work – Daniel Diaz

November 29, 2012 | No Comments

Designed by Daniel Diaz | Country: Australia

“The Prince Hotel is one of Australia’s leading boutique hotels situated in St Kilda, Melbourne. The hotel’s interior is a collaboration of art, sculpture and designer furniture. C bathroom amenities combines elements of the hotel’s modern interior design, giving the clientele a exclusive bathroom amenities range perfectly considered to compliment the interior decor and style.”

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Vitis Vinifera

November 27, 2012 | No Comments

Designed by BrandSession | Country: Spain

“Vitis Vinifera is the Latin name of the common vine. This wine is produced in a winery in Granada (Spain) owned by a long line of pharmacists in the region.

For the packaging of this product, we wanted to recover the spirit of the old pharmacy. To achieve this, we decided on a bottle covered in a sleeve reminiscent of the traditional ceramic pharmacy jars with a vintage design and an unconventional image and colour for the wine industry. The illustration used as a label is a watercolour.”

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4Elements

November 26, 2012 | 1 Comment

Designed by Chris Trivizas | Country: Greece

“The Markogianni winery is located in Skilountia of ancient Olympia, in Peloponnese. As the project referred to the creation of labels for four products of the winery (white, rose and red wine and aged ‘tsipouro’), our goal was to create a tetralogy with a common visual identity, a clear vision and strong differentiation from the competition.

Inspiration for the labels came from the four elements of nature (water, earth, air and fire), also inextricably linked with the creation of these spirits. The color of the wines led to the choice of the corresponding symbols, while the high concentration of alcohol in the ‘tsipouro’, led to the assignment of the symbol of fire.”

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Lovely Package

Curating the very best packaging design


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