Lovely Package

Curating the very best packaging design

Crafty Beggars

November 11, 2012 | No Comments

Designed by Curious Design | Country: New Zealand

“When a rogue crew of 9 brewers came together and created the finest beers known to man, they turned to Curious to bring their vision to life.

Thus Crafty Beggars was born.

The understated packaging design reflects all of the values of this ’rogue council of brewers’-honesty, a sense of humour and a desire to make a craft beer that you can actually drink! But don’t just take our word for that, crack open a Wheat As, Good as Gold or a Pale & Interesting-and do your tastebuds a favour.

They’re crafty, but not too crafty.”

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Akdov

November 8, 2012 | 5 Comments

Designed by MARK | Country: South Africa

“Akdov is an ‘underground’ alcohol. Its very name is cryptic – the word ‘vodka’ spelt backwards. Designed with tongue firmly in cheek, the bottle takes its cues from old-fashioned poison products. The ultimate aim is to create a brand that is coveted only by those in the know.”

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Student Work – Magnus Eggerdink Wittersø

November 6, 2012 | 1 Comment

Designed by Magnus Eggerdink Wittersø | Country: Australia

“For generations the Eggerdink family has been exporting “Black Stone” to all corners of Europe. The black rocks from the Doornik area date from the Carboniferous Period 359 to 345 million years ago. The black stone is a dark limestone which takes a polish. It is also hard enough to have been used locally for pavements and kerb-stones. It is sometimes called Doornik marble, though this is geologically inaccurate. Enjoyed by people from the south east corner of Belgium for centuries and finally the attention it needs. And deserves.”

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Fentimans and Bloom

November 5, 2012 | 1 Comment

Designed by Keen and Able | Country: United Kingdom

“Keen and Able originally approached G&J Greenall’s about an opportunity they had identified in the ‘G&T’ market for a bespoke tonic water to accompany their Premium London Dry Gin ‘Bloom’.

Fortunately, G&J Greenall’s was already talking to Fentimans about such an opportunity as both brands were perfectly matched through their Botanical distilling and brewing processes.”

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7 Emu Bay

November 2, 2012 | 1 Comment

Designed by Just Add Wine | Country: Australia

“Just Add Wine produce ‘off the shelf’ Australian wine brands. 7 Emu Bay is a contemporary, abstract interpretation of Aboriginal art, aimed at the export market.”

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Crazy Uncle

November 1, 2012 | 6 Comments

Designed by TAXI | Country: Canada

“Why be like everybody else? This question is not only the tagline for Crazy Uncle but a total brand philosophy. With this notion in mind, TAXI came up with the name, visual language and packaging for this newly launched culinary cocktail. Inspired by ‘Dandyism’, the Crazy Uncle packaging features a packet of rimmer that also doubles as a pocket square. Each flavour has a different pattern and is a homage to all the crazy uncles out there.”

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Mikkeller Autumn Porter

October 31, 2012 | No Comments

Designed by Bedow | Country: Sweden

“The autumn has come and with it our third beer in the series of four seasonal beers that we do together with the danish brewery Mikkeller. This time it’s an Autumn Porter. By experimenting with heat sensitive color we visualize the transition from summer to autumn by a symbol that morphs from dandelion seeds (when the bottle is cold) to rain (when the bottle is warm).”

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Pistonhead Crude Oil

October 30, 2012 | 1 Comment

Designed by Neumeister | Country: Sweden

“Pistonhead is a brand from Brutal Brewing that has previously launched a number of conceptual beer variants – all inspired by Kustom Kulture aesthetics. Neumeister was assigned to create an expression in line with the current identity, yet allowing a growth of future brand extensions. There was also a need to stretch the brand for a different kind of alcoholic beverage.

Pistonhead Crude Oil is a chili based liquorice shot. Its iconic Calavera skull is the main sender and works as an integrated sub-brand to the Pistonhead name. Printing technique, typography and handling of details are more essential than for any prior line extension. The Kustom Kulture aesthetics simply had to be enhanced even further, preparing the brand to enter a wider spectrum of product categories – without losing its recognition.”

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El Desperado

October 30, 2012 | No Comments

Designed by bmd brands | Country: Australia

“Due to an overly wet summer, vintage 11 (known as the “Vintage from Hell”) saw The Pawn Wine Company sacrifice making their Sangiovese to create El Desperado, a limited edition Rosé style wine. In chess, El Desperado is a doomed pawn determined to give itself up to bring about a stalemate when captured. Setting out to do as much damage as possible the piece is deemed as good as dead.

Reflective of the name and circumstance that brought the wine to life, the label execution needed to be vivacious and ambitious. The use of Lenticular Printing produced an exciting double-image that morphs ‘good’ and ‘evil’ when tilting the bottle. A bold outcome for this brave little winery from the Adelaide Hills. As popularity (and sales) grow, the range has been extended to include a Sauvignon Blanc.”

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Hold and Hollo

October 29, 2012 | 4 Comments

Designed by Örsi Juhász & Gergő Kovács | Country: Hungary

“Labels are widely used in trade and the default function is to display info about the product while also raising awareness by looking attractive, and creating a mood. For the large part labels are made of paper and the inclusion of colour, typography, images and so on combine to create the more complex function of a label. We would therefore like to create a label which combines the basic function with the extra functions. The silicone label is more attractive and has a tactile appeal. The label is easily removable and can even be returned for reusing or the inside surface of the label can be used to write on if one so wishes.”

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Lovely Package

Curating the very best packaging design


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