Lovely Package

Curating the very best packaging design

The Piece

July 20, 2012 | 4 Comments

Designed by Voice | Country: Australia

“‘The Piece’ was born out of the brothers, Mark and Peter Saturno’s love for urban culture, a desire to change the way people think of’ premium wine and to tap into a demographic otherwise neglected by an inherently conservative wine industry. They have set out to create a highly desirable ‘street‐art’ series of wines that blazes a trail away from the expected.

Thus, in a ground breaking move Mark & Peter unveiled ‘Krush Klinic’ – a yearly food and wine event with a street art competition at the centre of the day’s festivities. Four of Australia’s most prominent graffiti artists, were tasked with interpreting the location or philosophy of the vineyard as a 2m X 4m mural. The winning artist has their work adorn Longview’s most prestigious wine.

The inaugural honours went to Vans the Omega with a 360° label design that embraces the aesthetic and various forms of street art, combining the detailed mural of the Vans the Omega with stencils, tags, and paste‐ups. Each bottle of the limited release wine is encased inside a custom made spray‐paint can.”

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C.T. Lockhart Tennessee Whiskey

July 19, 2012 | 2 Comments

Designed by Trevor Rogers | Country: United States

“C.T. Lockhart Tennessee Whiskey is a Prohibition Era style whiskey that holds true to the secrecy and mystery behind alcohol consumption during the Prohibition. This promotional packaging celebrates the tradition of American-made whiskey and the secrets kept to produce it in the 1920s.”

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Pink Glasses

July 18, 2012 | 6 Comments

Designed by Luksemburk | Country: Poland

“Do you have any doubts that the pink glasses have the amazing power of mood improving? Concept for a label of a rose wine from California.”

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AleBrowar

July 17, 2012 | 2 Comments

Designed by Ostecx Créative | Country: Poland

“Lady Blanche, Rowing Jack and Black Hope are first three beers brewed by AleBrowar, a new contract initiative from Poland. Brand has made its debut in may 2012 and from the beginning it bet on widening of horizons of Polish consumers. Which applies to both, brewed beer styles and graphic design of the project. That’s the reason why we can see characters of bearded woman, oar-handed pirate and crazy prospector of new flavors on the labels of Witbier, India Pale Ale and Black India Pale Ale.

Names, packages and all materials that promote new brand was created by Ostecx Créative, advertising agency, which share beer passion of its clients. An inspiration for creating illustrations and designing of labels was history, origin and ingredients of first three beers. Agency also cared about expressing the character of AleBrowar project, which tries to foment a beer revolution on polish brewery market, started by craft and contracted breweries from the USA.”

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Porseleinberg

July 16, 2012 | 1 Comment

Designed by Fanakalo | Country: South Africa

“Porseleinberg, situated on top of a mountain in the Swartland has just released its first vintage. This wine is one of the most anticipated releases of all the new wine releases in South Africa this year, even though we designed the label two years ago. The aim was to design a premium wine that is both ‘green’ and unique. We proposed a wine label that that made use of the absolute minimum amount of printing. Letterpress printing has the smallest carbon footprint of all printing methods, so the owners of the farm decided to buy their own 1940′s Heidelberg printer, and the winemaker took on the position of printer himself. It took a year to get the letterpress machine restored and up and running on the mountain, and another year for the wine to mature. The name Porseleinberg translates to Porcelain Mountain and the fragile white label draws its inspiration from porcelain, whilst the motifs on the neck and the blue colour on the back is derived from Delft tiles, which were a popular feature in historical Cape Dutch homes.”

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Chandon

July 16, 2012 | 1 Comment

Designed by ButterflyCannon | Country: United Kingdom

“To celebrate Chandon’s American Heritage, ButterflyCannon have created a limited edition summer bottle, inspired by the great “All-American Summer”.

Wrapped from head to toe in classic red, white and blue stripes, the design for both the standard 750ml and 187ml bottles evoke a classic Hamptons-style yachting theme. ButterflyCannon also designed Chandon’s limited edition ice-buckets, towels, tote bags, deck chairs and ice cream carts – all sporting the same American Summer theme.

“ButterflyCannon have managed to perfectly capture the essence of an American Summer for our limited edition bottles and in doing so created the perfect summertime accessory for our consumers” says Chloe Lloyd-Jones, Vice President ~ Wine Portfolio, LVMH.”

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Mateo & Bernabé

July 13, 2012 | 3 Comments

Designed by TSMGO | Country: Spain

“The task provided by the Project Management Team (TSMGO) to the Design Team (Estudio Moruba) was to create a visual poem that would give personality to each of the creations of Mateo & Bernabé with a graphical design both recognisable and full of meaning.

Each of the varieties of beer would have the personality of a saint (without the liturgy or religious components) to make them more personable. The characteristics of each variety would be seen more clearly and would tell the story of each Saint associated with the place of which he is patron, to invite the commemoration of the saint’s day.”

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Mikkeller

July 12, 2012 | 2 Comments

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Summer Pilsner is the second in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color—when the label gets warm the bud turns into a flower. Limited to 3,500 bottles.”

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Brouwerij ‘t Ij IPA

July 11, 2012 | 12 Comments

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”

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MYSTERIUM

July 9, 2012 | 3 Comments

Designed by Spotlight | Country: Romania

“Jidvei’s owner, one of the most competitive wine producers in Romania, decided to develop a new limited wine series designed to address a market segment well known for its general distrust towards the wine products: the night clubs/lounge bars arena. Our client needed a packaging concept that will standout among the much shinier presence of beer, liqueurs and other spirits.

The concept of the MYSTERIUM wines has originated in the secret of their making. Blended from up to three hand-picked grape varieties, the making of each MYSTERIUM bottle is a well kept oenological secret so that the final product shall be a mystery in itself, ready to be tasted and discovered.”

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Lovely Package

Curating the very best packaging design


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