Lovely Package

Curating the very best packaging design

Modern Hen

March 6, 2012 | 1 Comment

Designed by Force & Form | Country: United States

“Millennials have been hit hard by current unemployment levels, so they are drinking smarter. They spend wisely and express their individuality by breaking away from larger, conventional brands. We developed the name and brand “Modern Hen” to go along with their busy, casual lives—filled with work, friends and entertaining. It’s a brand that’s meant to introduce today’s young nesters to Bordeaux-styled wine—and to help them feel like smart shoppers who are saving money. Like its namesake mascot, today’s modern hen works smartly and enjoys a smile at the end of her day.”

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Absolut London

March 4, 2012 | 1 Comment

Designed by Jamie Hewlett | Country: United Kingdom

“Designed by London creative and visionary Jamie Hewlett, the bottle is a unique take on London’s style and fashion pioneers over the past 200 years. Set against a London backdrop, the bottle introduces key characters from the past who have influenced and shaped London’s present fashion scene. The seven characters encapsulate the city’s diverse heritage, spanning the ages from Dickensian and 18th Century Dandy, through to Pinstripe gent, 60’s chick, SKA, Punk and 80’s Casual.”

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Mezcal Malabraga

March 2, 2012 | No Comments

Designed by Manifiesto Futura | Country: Mexico

“Malabraga is a traditional mezcal. A gift from Manifiesto Futura for their friends. Let’s toast for this to be our best year and for new stories”

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Ilha Enevoada

February 29, 2012 | No Comments

Designed by Pavel Kulinsky | Country: Russia

“Concept packaging for Ilha Enevoada porto wine. is a porto wine. Ilha Enevoada means ’misty island’ in Portuguese.”

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Canteen Tequila

February 28, 2012 | 6 Comments

Designed by Kaleidoscope | Country: United States

“The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline. The brands in the tequila market position themselves as being authentic and utilize old-fashioned, ethnic-based package cues. Since the category is really just stealing share from each other versus bringing in new users or switchers from other liquor categories, Kaleidoscope seizes the opportunity to redefine tequila through strategy and design.  We transcend cliché visual elements and leverage luxury with inspiration from nightclub-culture denizens to create a disruptive, retro-cool package design with a uniquely urban attitude and swagger. The co-mingling of metal and glass, unconventional shape, love-to-feel-it closure delivers a wholly new experience to enjoy and be seen with. Embracing urban luxury, without the haughty attitude adopted by its competitors, Canteen achieved its mandate – giving high-end urban bars and nightclubs a delicious new alternative.”

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Stiegl Haus Bier

February 27, 2012 | 1 Comment

Designed by Demner, Merlicek & Bergmann | Country: Austria

Beautifully detailed labels for Stiegl Haus Beir. Check out the short stories for each brew at the end of the post.

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Brains

February 24, 2012 | No Comments

Designed by Blue Marlin | Country: United Kingdom

“New year, new look for Brains bottles, courtesy of Blue Marlin. Welsh brewer Brains is unveiling updated bottles for its ales range, created by integrated brand design agency Blue Marlin, which are rolling out across the UK this month. The new look bottles are stylish, simple and strong, encapsulating the symbolic Welsh dragon for Brains’ customers old and new. Blue Marlin also redesigned the brewer’s on-trade presence for its cask ales, which launched in July 2011.”

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Rivero González

February 23, 2012 | 1 Comment

Designed by Anagrama | Country: Mexico

“According to archeological evidence, the human race has been drinking wine for over 8,000 years. However, never before has there been such diversity in origin denomination, quality and prices.

Throughout the years, there has been a tendency of taking products originally treated to remain longer such as cheese, cured meats and even salt, and take them to the same level of sophistication of a perfume or a high couture garment. For wine, this tendency is stronger than for any other beverage; We can find three dollar wines in a cardboard box, or a $160,000 bottle of  Château Laffite.”

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Bocanegra

February 23, 2012 | 5 Comments

Designed by Manifiesto Futura | Country: Mexico

“Bocanegra craft beer made in Monterrey. It is a tribute to of all working people.”

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The Bottle of Wits

February 22, 2012 | 8 Comments

Designed by Helms Workshop | Country: United States

When you leave design school and look for work with your portfolio of fictitious student projects, half of your interviewers pause to tell you that, in the “real world,” you’ll never have the opportunity to design wine packaging. Much less, packaging themed after one of your favorite movies. Those folks never had the chance to work with Tim League and the team at Alamo Drafthouse Cinemas.

In looking at developing an identity for Alamo’s in-house branded wines, we quickly decided that it would be impossible to sum up everything that makes the Alamo unique in a single packaging system. Why not redesign the wine each year, based on a film that aligns with the brand? Alamo’s 2012 offering became two wines inspired by The Princess Bride, in honor of the 25th anniversary of the film.”

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Lovely Package

Curating the very best packaging design


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