Lovely Package

Curating the very best packaging design

Complexus

June 21, 2012 | 1 Comment

Designed by Miguelfreitasdesign | Country: Portugal

“The main concept for the brand and label design is the idea of complexes and a new approach to a wine label design. In Portugal wine labels are usually traditional and so we wanted to break that idea by using an image of forgotten things, like postcards or old images, but with a strong feeling of complexes. You don’t have to hide behind a mask because you don’t know anything about wine, it’s easier to say you just like to drink it. Forgot all your complexes and just have fun.”

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Carre Rouge & Blanc

June 17, 2012 | 4 Comments

Designed by DesignDepot | Country: Russia

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Uncle Val’s Botanical Gin

June 17, 2012 | 2 Comments

Designed by Studio 32 North | Country: United States

“Inspired by bitter bottles from the 18th and 19th century, Uncle Val’s bottle was manufactured in Italy and possesses strong, tapered shoulders and a dark green, antique hue. The label is also reminiscent of old world spirit labels, featuring an ornate cursive font, a tastefully understated color palette and a Roman coin styled illustration of Uncle Val. Each bottle will have one of three bottom labels featuring some of Uncle Val’s more notable sayings. Together, the bottle, labels and, of course, gin evoke a dedication to craftsmanship that is still very much alive in the old world of Uncle Val’s Italy.”

The Divining Rod

June 11, 2012 | No Comments

Designed by Chanda Williams | Country: United States

“Brand  and Package Design for “The Divinging Rod”. The first new brand for Charles Krug/C. Mondavi & Family Wines in over 50 years.

The winemaker and family member Marc Mondavi is a skilled “water witch/dowser” (the ability to locate water far beneath the ground using divining rods) and has aided in vineyard development for the company. Divining is first recorded in history around the 15th century — thus the imagery I developed for the brand.”

Coors Banquet

June 10, 2012 | No Comments

Designed by Landor San Francisco | Country: United States

“Born in Golden, Colorado, Coors Banquet has stubbornly refused to compromise since 1873. The Banquet Beer continues to be brewed in the largest single-site brewery in the world using only 100% Rocky Mountain water.

The Coors Banquet brand is built upon the legends of its timeless western spirit, from miner banquets to it’s high quality ingredients. We celebrate the Banquet Beer’s rich heritage with the release of four commemorative can designs selected from the brewery archive. The cans represent the 1930s to 1980s, and are a testament that Coors Banquet is Golden Forever.”

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HM Cyder & Prosecco

June 7, 2012 | No Comments

Designed by Benjamin Carr | Country: United Kingdom

“Part of a project to create a hamper set for vip parties themed on popular past times of Suffolk.

Whole Hamper kit to come soon!

The idea behind this pair was to create a universal label design, reminiscent of the engravings found on old British shotguns, and differentiate different drinks by the bottle and hang tag. Here are the first two examples.”

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Príncipe de Viana

May 28, 2012 | 1 Comment

Designed by (calcco) | Country: Spain

“The development of this design is based on a fundamental premise: differentiation. The goal was to design a label which stands out from the competitors. There are three elements which revolve around the design of this Limited Edition: an organic decoration which is repeated as a pattern, a central vintage banner and a monochromatic scheme.”

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Delhaize

May 24, 2012 | 13 Comments

Designed by Lavernia & Cienfuegos | Country: Spain

“This is a range of wines that Belgian supermarket chain Delhaize offers within its own brand “365”, which includes simple, everyday products at affordable prices. The cork is a sign of humility, an object of little value, often used as craft material, as a simple and easily manipulated element with which to play and create. The use of cork gives it the air of something simple, typical of an everyday product. The cap is the element that unifies and personalizes the whole range. The motif designed for each label refers to the country of origin.”

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Student Work – Viet Huynh

May 22, 2012 | 4 Comments

Designed by Viet Huynh | Country: United States

“The goal of this project is to redesign wine labels for the Napa Valley Collection of JAQK Cellars – a new wine company in the Bay Area, California. JAQK Cellars wines are known for their beautiful and simplistic illustrations of their labels. However, the visual approach for this project focuses more on typography. Simple yet elegant type treatment is the focal point of each label.They maintain the high class look of the brand and also help customers find the type of wines they’re looking for at a glance.”

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Royal Stag

May 21, 2012 | 2 Comments

Designed by Cartils | Country: United Kingdom

“This new introduction is specifically for the highly dynamic market in India, where there was a gap for this more premium variant of the existing Royal Stag which already sells over 10 million cases annually.”

Lovely Package

Curating the very best packaging design


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