Lovely Package

Curating the very best packaging design

Chandon Summer

June 4, 2014 | No Comments

Designed by ButterlyCannon | Country: United Kingdom

“Building on the success of the past two years, ButterflyCannon, have again been recruited to develop the limited edition packaging for this year’s Chandon Summer program, #ChandonSummer.

The continued success of this annual activity has seen the program successfully rolled out across key global markets, specifically Australia and Asia Pacific. This success has caused the lead (US) brand team to adapt their thinking slightly and aim for the 2014 limited edition to be American Summer inspired with an internationally relevant feel.”

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Ignios Orígenes

May 30, 2014 | No Comments

Designed by Dailos Pérez | Country: Spain

“Ignios Orígenes is a new project that adds value to the grape varieties most deeply rooted in the Canary Islands, specifically on the island of Tenerife. Volcanic nature, mineral lands and a very special climate defines the marked character of these artisan wines. This results in a powerful and daring identity, arising from a graphical expression defined by the volcano, terrain and grape variety.”

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Don Draper Rum

May 28, 2014 | No Comments

Designed by LOLA | Country: Spain

“2013 was a hard year in advertising. Bad news at lots of agencies and little reward. So, when Christmas came and the year was about to end, we wanted to make a nice gesture to our advertising colleagues: a present they could quietly enjoy, even on the worst nights.

And so Ron Draper was born. A rum (“ron” in Spanish) to remind us that even if the ideas are drying up, the clients aren’t taking risks or the budgets are getting smaller, things can always be better. Because they were before. In the golden age of advertising.”

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Meteoro

May 28, 2014 | No Comments

Designed by Francisco Rueda | Country: Mexico

“Local legend tells that a small incandescent rock fell near the town’s mezcal maker’s home, creating an ideal earthen pit oven, in which he roasted his agave hearts, and created the best mezcal in the region. “How did you do it?” They asked him. The old man simply replied: “It fell from the sky…”

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Facundo Rum Collection

May 27, 2014 | No Comments

Designed by Duffy & Partners | Country: United States

“The Facundo Rum Collection is the first-ever collection of four aged sipping rums from Bacardi, each with its unique personality and craftsmanship. The Facundo Rum Collection is a tribute to Bacardi founder Don Facundo Bacardi Masso and his relentless pursuit of producing rums of unsurpassed quality and refinement. Now, with The Facundo Rum Collection, connoisseurs everywhere can share in this revered tradition as rum is elevated to an art form.

Duffy & Partners, the internationally recognized branding and design firm, designed decanter-like bottles, inspired by Cuba’s Golden age of art deco. Each is custom designed as a celebration of each unique experience for the rum drinker.”

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Foster’s

May 27, 2014 | No Comments

Designed by BrandMe | Country: United Kingdom

“Building on BrandMe’s radical redesign of Foster’s in 2010, the growing success of its Gold and Radler line extensions and the brand’s 2013 crowning as number 1 UK off-trade lager, BrandMe were commissioned by brand owner HEINEKEN to reposition and redesign Foster’s core proposition.

The brief was to capitalise on the 125th anniversary of the brand and assert the brand’s long standing brewing heritage and product credentials, as a lager crafted in the Melbourne heat in 1888 for ultimate refreshment.”

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Sun Wines

May 27, 2014 | No Comments

Designed by mousegraphics | Country: Greece

“The briefing (in brief):  We produce a good organic wine that we want to place in a highly competitive market via a strong packaging design idea.

The target consumer: Design conscious consumers ready to try a cared-for product.

The design: One of the most creative and difficult areas of packaging design is probably this of wine. In the case of Sun wines, we focused on the wine color and the ways it corresponds to particular solar phases: the deep red of a setting sun, the gold white of its mid day radiance, the pinkish rose of the early rising star. We designed the abstract time sequence of these phases on each bottle, with a sign created specifically for each variety and placed near the rim of the bottle carrying this variety. The sun, solar light is one of the most elemental, eternal ingredients of wine alchemy. Its role cannot possibly be measured or even described, but its value can be commemorated and appreciated.”

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Penfolds Bin 170

May 27, 2014 | No Comments

Designed by The Collective | Country: Australia

“At a launch in London this month, Penfolds unveiled its Bin 170, specially released to commemorate the iconic winery’s 170th anniversary. Priced at $1,800.00 per bottle, Bin 170 is the most expensive bottled wine ever released by Penfolds. Sourced from Penfolds Kalimna Vineyard in South Australia, Bin 170 has been made from exceptional parcels of the fruit usually reserved for Grange. Released once previously in 1973, a Bin 170 is a very rare release. Of the 2010 vintage, only 5,544 bottles have been produced, which means the wine will be greatly sought after by collectors.”

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Juuri

May 23, 2014 | 1 Comment

Designed by Werklig | Country: Finland

“The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. More products will be developed and made in small batch style as the production evolves. The company also has clear-cut plans for entry into the international market, aiming boldly at global metropolises such as London, Berlin, Hong Kong and Tokyo.

This sort of brand evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured.”

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Matt’s Brew

May 20, 2014 | No Comments


Designed by Jackson Willits | Country: United States

“Matt’s Brew is just that—beer brewed by Matt Flores, a fellow Seattle-based designer. When he mentioned needing packaging for a CDA this winter, we started ideating and decided the beer should be a play on the notorious rain and darkness we experience here in the Pacific Northwest. From there, I chose to create a design and illustration that’s somewhere between the classic WPA national parks posters and a New Yorker cartoon. This jaded snowman is dedicated to all the folks who spend their short daylight hours in grey and soggy concrete jungles.”

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Lovely Package

Curating the very best packaging design


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