Lovely Package

Curating the very best packaging design


July 2, 2015 | 1 Comment


Designed by HUMAN1ST | Country: Slovenia

“SPECIAL was developed by the Laško Brewery in response to the increasing popularity of craft beers. Human1st developed the entire brand narrative. We included master brewers in the communication, put their signature on the bottle and put a serial number on each bottle. We also designed and developed a new SPECIAL bottle. We designed rules for communicating the brand, made brand book and made an info film about the brand and two TV spots. In designing the label we studied Laško’s label history, and developed a new labelling system for each of the two lines of beers which will join the SPECIAL family. SPECIAL has two lines: Traditionally Brewed (red) with traditional Laško recipes, and New Tradition (white) with new experimental recipes.”



July 1, 2015 | No Comments


Designed by Atipus | Country: Spain

“Celler Masroig winery commissioned us to redesign one of their most emblematic products, Castell de les Pinyeres. In the XVIII century the township of Les Pinyeres was added to El Masroig and as a result they came up with a new flag that we have used as an inspiration to design the label.”


Coast All Stars

June 30, 2015 | No Comments


Designed by Gerald Lewis | Country: United States

“Early this year a collective of wine makers from the Anderson Valley gathered to launch a different kind of wine.

The pinot noir and pinot gris from their respective wineries has inspired a cult following over the last decade. So, when they decided to get together with their best fruit, and a couple big ideas, why not call it what it is: Meet the North Coast All Stars.”


5 Gulden

June 26, 2015 | No Comments


Designed by Studio KQ | Country: Germany

“1156 Duke Friedrich Barbarossa induced a regulation which punished those who served beer of poor quality or wrong quantity. The penalty: 5 Gulden. Inspired by this responsibility, the product concept 5 Gulden – a good beer of proper quantity – arose. The design is like the statement: plain and honest. The logo puts elements of the gothic architecture in a modern context which influence this unique product character. Every wooden box contains two 1 litre bottles of German premium beer: one filled with black beer and another with pilsner.”



June 16, 2015 | 1 Comment


Designed by Rida Abbasi | Country: Australia

“Sinful is metal-inspired craft beer with a sensual personality, with the target audience of unisex adults ranging from 20-35. Visuals and custom logotype inspired by the Arts & Crafts movement.”



June 15, 2015 | 2 Comments


Designed by SVYR | Country: Canada

“Totally non-commercial specialty beers. A brand keeping true to real microbrewery beers lovers.

Context: The Alchemist is a well known microbrewery from Joliette in Québec, Canada. I have previously rebranded its commercial beer line up.

Challenge: Create a new look for the Alchemist specialty beers that resonate with true microbrewery enthusiasts. A look that is strong enough to compensate the fact the the bottles would have the same size as commercial beers.

Solution: Stepping away from the somewhat commercial looking mainstream line up and go for a completely different approach. A 100% hand crafted design that reflect what true microbrewery is all about. Using an illustrative approach that is inspired by the beers names, with hidden beer bottles (a wink to the hidden beer bottle in negative space in the brand logo). I also created a specific specialty brand stamp to make sure that there is a separation between the commercial line up logo and this sub-brand.”



June 2, 2015 | 1 Comment


Designed by Franklyn | Country: United States

“Marz — both as a brewery and a brand — is a collaborative endeavor made up of a community of artists, home brewers, beer nerds, and probably your cousin, all united by our desire to make exceptional (and provocative) brew. Each beer label is incredibly different, each collaboration unique and bizarre. Since our brand identity and packaging needs to accommodate so much weirdness, it’s always changing: Imagine if the Coke logo dropped out of school, traveled around, snorted things, experimented, then got its shit together and slapped itself on a beer. We’re a challenger who’s still rough around the edges, and we try our best not to be boring or expected. Since that would be boring. Out of the bajillion (seriously, count them) craft breweries we see out there, no one is taking big risks with their beer or their brands. We’re doing that with Marz, and we’re excited to share our beautiful mess.”



May 26, 2015 | No Comments


Designed by The Last Dodo | Country: Belgium

“This was a limited edition blonde triple beer that was brewed and bottled to celebrate the move of Famous (ad agency) in to their new offices in the former Wivina monastery.These bottles was sent to their clients, originally there would be signature glass made for the beer, but unfortunately the costs were to high.

The clients received the bottles with following copy:

In the 12th century, close to a spring in the west of Brussels, the holy Wivina founded an abbey which was named after her. Several hundred years later Famous moved in this blessed place and celebrated that memorable event with this specially brewed abbey beer. Wivina is a blonde tripel beer based on 100% natural ingredients: water, malt, spices, hops and yeast. The result is an unpasteurized and unfiltered natural beer with fermentation in the bottle.”


Vocation Brewery

May 5, 2015 | 1 Comment


Designed by Robot Food | Country: United Kingdom

“Craft beer is riding the crest of a wave, and as microbreweries gain in popularity, brand identities are getting more expressive and creative. Robot Food’s identity for new microbrewery, Vocation, is as daring as the beer it crafts.

John Hickling brews beer with distinctive, punchy flavour. Each hop forward beer stands out from the norm and names such as ‘Heart & Soul’ and ‘Divide & Conquer’ fly the flag for the brewery’s fearless attitude. Vocation’s beers are bold, brave and uncompromising and like beer, like brewer, they all epitomise Hickling’s passion for his trade. John originally left his job in a bank, sold his house and set up his first brewery, Blue Monkey. After selling up to explore new ventures John realised he only had one vocation. He’s now back where he belongs, brewing the types of beer he wants to drink.”


Lighthouse Brewing Co. Explorer Series

May 4, 2015 | 1 Comment


Designed by Saint Bernadine Mission Communications Inc. & Blended| Country: Canada

“As part of an entire portfolio rebrand, St. Bernadine was asked to help create a new look for Lighthouse Brewing Co.’s “Explorer Series” family of craft beers. Lighthouse Brewing’s Explorer Series is a family of craft beers brewed for those looking for a little more in their beers; more hop, more malt, more character.

This inspired a design system that was created to reflect the layers and complexity of the beers, while still honouring the hand crafted nature of the brews and remaining true to the brand’s nautical positioning. For launch, the family included Shipwreck IPA, Tasman Pale Ale, and Seaport Vanilla Stout.”


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Lovely Package

Curating the very best packaging design