Lovely Package

Curating the very best packaging design

Miller64

April 12, 2012 | 4 Comments

Designed by Soulsight | Country: United States

“MillerCoors, the company that popularized the light and super- light beer categories, is bringing a new look, name and personality to beer drinkers this spring.

The national re-launch of Miller64 – designed by Chicago based agency Soulsight – will be supported with new television, radio, digital and out-of-home advertising.  Soulsight’s handsome new identity, branding and package design demonstrates how Miller64 complements a balanced lifestyle for legal-drinking-age consumers who are committed to making good choices with their daily responsibilities and in their social lives. Miller64 will be available in cans and clear bottles featuring the brand’s bold new logo and its eye-catching smoky silver and red labels.”

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Tentenublo

April 10, 2012 | 5 Comments

Designed by (calcco) | Country: Spain

“The tentenublo is a peal of bells used in ancient Spanish times which goal was to ward off hailstorms. Based on its meaning, we decided to create a label where the main character was the brand itself (and its meaning) through an illustration denoting a comical air. It’s a lighthearted presentation, funny and unusual.”

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A Wee Angry Scotch Ale

April 6, 2012 | 2 Comments

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.”

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Student Work – Ali LaBelle

April 4, 2012 | 5 Comments

Designed by Ali LaBelle | Country: United States

“The assignment was to design a set of wines influenced by our families in some way. Each member of my family has a very colorful and unique personality, so the wines became characters mimicking the features and tone of three members of my family. My grandma, a connoisseur of cosmetics straight out of Brooklyn, is embodied in the pinot grigio. I will always remember my grandpa for his dark-framed glasses and off-handed jokes, characteristics represented in the pinor noir rosé. My third cousin Phil is the sweetest little man with impeccable elderly style, the perfect merlot. These are the members of LaBelle Famille.”

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Coma Fredosa

March 27, 2012 | No Comments

Designed by eStudio Calamar | Country: Spain/Berlin

“For the design of this Coma Fredosa as well of that of other wines from the same winery, the “graphic language” of the topography is a key element that offers a series of clues and concepts about the wine and the winery to the spectator/consumer. 

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The Cloud Factory

March 21, 2012 | 7 Comments

Designed by Biles Inc. | Country: United Kingdom

“UK wine producer and distributor Boutinot UK, are launching a new addition to their portfolio with the introduction of “The Cloud Factory”, a Sauvignon Blanc from Marlborough, New Zealand. With grapes sourced from the cool Waihopi Valley in Southern Marlborough, the elegant wine is alive with aromas of stone-fruits and minerals, with flavours of guava and lime.”

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Student Work – Joschko Hammermann

March 20, 2012 | 1 Comment

Designed by Joschko Hammermann | Country: Germany

“In his bachelor thesis Joschko Hammermann examines the connection between the customer and a wine. It became very important to create a immediate connection between those two. Thats why the wine labels consists out of wood, fabric, sandpaper and regular paper to give the customer an idea of the characteristics of the wine. He even developed an appearance of a winery which is called “Sunchild Wines” with 12 different labels.”

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Tucumen

March 19, 2012 | 5 Comments

Designed by Guillo Milia | Country: Argentina

“Tucumen is a new line of wines Budeguer, a family company of immigrants who became major sugar producers in northern Argentina. After more than a century but returned to migrate to Mendoza, the land of vineyards to produce their own wines. The brand is a combination that joins the Argentinean regions of Tucumán (Sugar Land in Argentina) and Mendoza. The design attempts to convey the collage of cultures, styles, colors and textures of two lands as different but united in a single product that represents love for theirfamily origins.”

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Student Work – Daniel Brokstad

March 15, 2012 | 6 Comments

Designed by Daniel Brokstad | Country: Norway

“Possession is a limited edition unholy wine collection, featuring three different red wines; “Evil Demon – Bloody Shiraz”, “Haunting Ghost – Spoory Cabernet” and “Old Witch – Cursed Pinot Noir”. All the wines comes in a solid coffin-shaped glossy casing, which adds to the exclusiveness of the wine series. Each are based on different occult themes as satanism, the paranormal and witchcraft. The type design on each bottle reflects it’s theme and was made in a rough way to contrast the otherwise clean setup and design, to give it more of an edgy look. This is a self initialized conceptual design.”

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90 Degrees South

March 13, 2012 | 4 Comments

Designed by Cloud Inc | Country: Australia

“A minimalist take on the traditional absinthe.”

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Lovely Package

Curating the very best packaging design


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