December 14, 2012 | 1 Comment
Designed by Gustavo Bife Fernandes | Country: Brazil
“Over the course of six months I defined the brand positioning, and developed the visual identity system for a fictitious beer brand based on the current scenario of the Brazil’s beer market. It’s the dawning of the “Cervejaria República”.
This project defines various aspects that concern those elements of communication, through its naming, voice and visual communication throughout. Within this are the brand’s signature (symbols, logo, typography), institutional colors, palettes and patterns, labels, and packaging among others.
It’s inspired by three main elements that, combined, serves the brand’s guidelines:
– The Wheat, representing beer.
– The Republic, representing Brazil’s old republic period.
– Brazilian Style, representing the needs of defining and discussing the dawn of a legitimate brazilian brewing school.”
December 13, 2012 | 2 Comments
Designed by Israel Yosseph | Country: Israel
“A series of labels for Tulip winery, Israel. These premium wine bottles required prestigious labels, so the high quality of the products would reflect through them. In continuation to the new clean and minimalistic brand identity created a year ago, we chose a simple visual language with a single dominant graphic element. The letter “U” which also appears in the winery’s logo was originally designed so it would seem like the Tulip flower in reference to the brand name. Its unique shape generates a flowing and elegant contour and creates an aesthetic contrast between the light and dark shades on the bottle.”
December 12, 2012 | No Comments
Designed by Taphandles | Country: United States
“After five years in operation, Schooner EXACT Brewing Company approached Taphandles to update and expand on their master brand logo. Taphandles created a new brand system that allows for more flexibility while maintaining the ties to the nautical heritage of Seattle that inspired the original brand. At the same time, the new system better reflects their mature and growing brewery without forgetting where they came from. As Schooner EXACT begins to roll out their new brand, they have added bottled beer to their line-up for the first time. Taphandles updated their beer art and created 22-ounce bottle labels for their King Street Brown Ale, 3 Grid IPA, and Hoppy Holidays Winter Ale, with the goal of elevating the design to compliment the new master brand system and the quality of the beer. Each label is built on the same framework that allows for variation in color and the artwork unique to each style to stand out on the shelf.”
December 11, 2012 | 2 Comments
Designed by Aveline Gunawan | Country: Australia
“Bottle and 4 pack design for a premium Belgian beer. The aim was to differentiate the brand and packaging from other Belgian beers.
ZEGE is Dutch for victory. This premium Belgian beer was made to reminisce King Leopold’s triumph. The labels were designed to resemble a medal and the black bottle adds a strong and elegant look to the brand.
The labels were printed in cotton and sewn together. The wax seals were 3d printed using resin as the material.
The four pack design reflects the king’s chair with the quote laser printed on the wood: “Goûter à La Victoire” which means ‘Taste the victory’.”
December 10, 2012 | No Comments
Designed by Umbra Design Studio | Country: Ukraine
“A new beer brand from Kalush Brewery (1565) designed by Umbra Design Studio. Our first project with the brewery was the design for Kaluskie Exportowe which has a very traditional, and vintage design. This new line of beer needed to be more contemporary, and appeal to younger beer drinkers.”
December 9, 2012 | 2 Comments
Designed by Kota Kobayashi | Country: Japan
“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”
December 7, 2012 | No Comments
Designed by Matt Burns | Country: Australia
“The brief was to produce 2 pieces of packaging for a Limited Edition 750mL bottle range for Scottish craft brewery Fyne Ales.
The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product, but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room.
The 2 products, Sublime Stout and Superior IPA, are available at the brewery and through specialist beer stores within the UK.”
December 5, 2012 | No Comments
Designed by Be Friendly | Country: Australia
‘This branding and packaging is for a monthly curated wine club The Tasting Bench.
Our goal was to avoid the old wine clichés while expressing clearly what The Tasting Bench is about, to an aesthetically savvy key market.
The twelve sequential multicoloured dots represents the monthly wine deliveries and also evoke an image of a dozen boxed wines. The slab serif type creates a visual base, or bench, which forms the basis of the branding and the business.
The packaging utilises a simple outline of a wine bottle to immediately communicate the contents of the box, re-enforcing the ethos that the wine is always most important at The Tasting Bench; not the price and not the amount of gold foil on the label. The ingredients; wine x4, tasting cards x4, love x lots, further communicate the simplicity and honesty of The Tasting Bench philosophy.
The box ingeniously ships four bottles of wine securely, allowing for the fact the each month the four bottles will most likely be completely different shapes.”
December 4, 2012 | No Comments
Designed by IKON BC | Country: Russia/Hong Kong
“IKON BC was asked by Tipperary Hill Estate to develop a new look of Tulkara Shiraz wines.
People at Tipperary Hill Estate are quite proud of Tulkara Shiraz. For well over a century, the gentle rolling hills which fold away from the granite outcrops of the ranges of Bendigo region in Central Victoria have been home to some of the great wines of Australia. All of Tulkara Shiraz wines are characteristic of Australian sun and nature, showing well developed dense fruit characters, with integrated tannins, balanced oak treatment with a little smack of burning berries and leather.
When we conceived the idea for Tulkara Shiraz we were trying to show people in Europe or somewhere else outside of Australia the soul of Australian nature and the rigorous climate conditions of a region, the lack of rain, the blazing killing heat at the wrong time and the continuing drought. But wine-makers at Tipperary Hill Estate are still trying to do the best they can to produce wine grapes. We used the heated stones to burn the shapes of typical animals out on a paper. We used the shapes of well-known animals so everybody outside Australia could recognize the famous symbols of the continent.”
December 3, 2012 | No Comments
Designed by Dizen | Country: Argentina
“Saltimbanco is a garage project of an italian winemakers and a partner. The circus concept is because this project is for his own pleasure and fun but without loosing the artistic and balance idea that is requested to create a cult wine.”