Lovely Package

Curating the very best packaging design

Mateo & Bernabé

July 13, 2012 | 3 Comments

Designed by TSMGO | Country: Spain

“The task provided by the Project Management Team (TSMGO) to the Design Team (Estudio Moruba) was to create a visual poem that would give personality to each of the creations of Mateo & Bernabé with a graphical design both recognisable and full of meaning.

Each of the varieties of beer would have the personality of a saint (without the liturgy or religious components) to make them more personable. The characteristics of each variety would be seen more clearly and would tell the story of each Saint associated with the place of which he is patron, to invite the commemoration of the saint’s day.”



July 12, 2012 | 2 Comments

Designed by Bedow | Country: Sweden

“A collaboration with Danish brewery Mikkeller. This Summer Pilsner is the second in a series of four seasonal beers released during 2012. The label is printed with a heat sensitive color—when the label gets warm the bud turns into a flower. Limited to 3,500 bottles.”


Brouwerij ‘t Ij IPA

July 11, 2012 | 12 Comments

Designed by Redthumb | Country: The Netherlands

“Inspired by a tour of US microbreweries, Amsterdam’s Brouwerij het IJ decided to create their own US-punk-style IPA. Branding studio Redthumb was given it’s shortest ever brief (simply “Tits, tattoos, and skulls”) and created a design with enough punch to match the full flavoured brew. The design picks up on the the brewery’s rebellious nature and is a homage to east coast streetart and artists such as Rebel 8. Hand drawn in-house at Redthumb, the label reflects Brouwerij het IJ’s reputation for producing beers full of character and tongue-in-cheek attitude.”



July 9, 2012 | 3 Comments

Designed by Spotlight | Country: Romania

“Jidvei’s owner, one of the most competitive wine producers in Romania, decided to develop a new limited wine series designed to address a market segment well known for its general distrust towards the wine products: the night clubs/lounge bars arena. Our client needed a packaging concept that will standout among the much shinier presence of beer, liqueurs and other spirits.

The concept of the MYSTERIUM wines has originated in the secret of their making. Blended from up to three hand-picked grape varieties, the making of each MYSTERIUM bottle is a well kept oenological secret so that the final product shall be a mystery in itself, ready to be tasted and discovered.”


Russell 6.26 17 Anniversary Barrel Aged Scotch Ale

July 7, 2012 | 1 Comment

Designed by Atmosphere Design | Country: Canada

“We branded a series of 650ml bottles for Russell Brewing for their Brewmaster Series. All these beers are strong in character and we want that reflected in the label designs in a bold, catchy way. With the ACL painted bottle print process we like to keep designs simple so one can pick up the entire message and feel of the product on a single glance and to cut through clutter on the store shelves.


Taylor’s Cider Champagne

July 7, 2012 | 1 Comment

Designed by Ruth Pearson | Country: United Kingdom

“Lovingly made and hand crafted Champagne Cider, symbolised by a heart shaped apple.”

Mig Mig

July 5, 2012 | No Comments

Designed by Senyor Estudi | Country: Spain

“Mig Mig –Fifty-Fifty in Catalan– is a wine of contrasts. Tradition and modernity. Experience and knowledge. Two opposite values, face to face! 50% Red Grenache –pure tradition–, and 50% Marselan –pure innovation, because it is an experimental variety–. One bottle, two faces, like Dr. Jekyll and Mr. Hyde. Light versus dark background, ceramic plate versus metal plate, serif typeface versus sans serif.”


Miller High Life – Red White & Blue

July 4, 2012 | 2 Comments

Designed by Landor San Francisco | Country: United States

“In 2010, Miller High Life reclaimed its status as the iconic American beer. The strategy was simple, embrace the brand’s quality and rich 100+ year history. After reclaiming its old glory, High Life tests its true colors with this summer’s special edition can. Standing tall in red, white and blue, Miller High Life is perfect for patrons and patriots alike.”


Brash Higgins

June 29, 2012 | No Comments

Designed by Swear Words | Country: Australia

“Brief: Create a logotype and symbol, style guide (font choices, colour palette), wine labels and stationery set. The Brash Higgins brand needs to be strong enough to stand on its own, yet be complimentary to their sister brand Omensetter.

Result: The visual identity of Brash Higgins is unique, clever, playful and memorable. The wine labels have been very well received by trade and media, helping the brand to gain widespread trial and acceptance. The labels are iconic and memorable without being bombastic or crass so they will retain a timeless appeal yet incredibly strong brand recall.”


Devil’s Peak Brewing Company

June 28, 2012 | 2 Comments

Designed by Just Design | Country: South Africa

“Born as a response to the one-dimensional beer culture in South Africa, The Devil’s Peak Brewing Company (DPBC) produces brews unlike any other beer you’re likely to find locally. The designs reflect the intricacy of the different beer styles and the brewer’s passion to create beers with unique character and depth. Craftsmanship, idiosyncratic style and the underlying belief of ‘truth to material’ – where the insides inform the outside – equals 4 distinctive styles with 4 equally standout designs. Recently released, the designs are already winning public attention at beer appreciation festivals and on Facebook and twitter.”


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Lovely Package

Curating the very best packaging design