Lovely Package

Curating the very best packaging design

Fiano di Avellino DOCG

October 30, 2011 | 1 Comment

Designed by Basile Advertising | Country: Italy

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Spooks Ale

October 28, 2011 | 1 Comment

Designed by SAA Design | Country: United Kingdom

“Spooks Ale has been developed as an Autumnal brew which is very different to our other seasonal beers. It is a dark ruby colour with a biscuity palate. The nose is a mix of the malty flavours derived from the mix of ale, brown and crystal malts and the citrus fruity hop aroma you would expect from a beer brewed in the heart of the Kentish hop growing region. As with all of Shepherd Neame ales it has been brewed in their oak mash tuns and fermented out using their own yeast to produce a wonderfully flavoursome beer at 4.7% abv.

SAA were tasked with creating a distinctive packaging solution to help capitalise on the huge demand in sales over the Halloween period. The design concept reflects a marriage between the darker side of Shakespeare and the unique and historical brewing process of Britain’s oldest brewer.  A hauntingly good product and design.”

 

Minister

October 28, 2011 | 2 Comments

Designed by Ostecx Créative | Country: Poland

“The first politician you can always count on.

Minister is a private label from Ministry of Brewery beer shop in Poznan, Poland. This new beer arrived on the market in October 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative was responsible for packaging design and the development of promotional materials.

Collaboration between Ministry of Brewery and our agency started in Summer 2011. After redesigning the logo and developing the website, we began working on the Minister beer package design. The common goal of the client and our agency was to create a unique, modern label inspired by european brewing culture and tradition.

The bottle labels are based on original drawings from Polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. The two varieties of the beer are distinguished by color.”

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Cutty Sark

October 27, 2011 | 2 Comments

Designed by Pearlfisher | Country: United Kingdom

“Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of the old branding, focusing on the key points of difference: the Clipper, the yellow and the Cutty Sark typestyle.

The original Clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. The team took the opportunity to enhance the icon, putting more momentum and dynamism into the Clipper, effectively putting some wind back into the brand sails. It was vital, however, to maintain the brand’s identity which evokes thoughts of ‘adventure’ and ‘excitement’ amongst the global consumer audience.

The bold yellow colour has been brought back onto the larger front label creating a higher degree of visibility. It echoes the classic Cutty imagery of the mid 1960′s and 1970′s. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.

The front of the bottle has the call to action, ‘Our actions define who we are’ which will be the rallying cry for the brand going into the next few years. The back is dominated by a compass image surrounded by ‘The Spirit of Adventure’ which is the new core message for the brand. The bottle cap also has this message, as well as Glasgow, Scotland, printed onto it.”

 

Empyreal75

October 24, 2011 | 5 Comments

Designed by Bailey Lauerman | Country: United States

Assignment: Design a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats. Our main target audience was pet food manufacturers who were considering using Empyreal 75. Our secondary audience was pet food enthusiasts. The red wine was distributed at the Pet Food Forum Tradeshow and is also available for limited purchase. From a packaging standpoint, the challenge was to create something memorable that would be immediately recognizable to dog and cat enthusiasts. The turn around time was two weeks.

The Approach: Both the client and team fell in love with the iconic visual metaphors of the pet collars and tags displayed on the bottles and their association to dogs and cats. The “collar and tag” concept was chosen because of its strong stopping power and packaging opportunities. Production and vendor partners included a printer, tag embosser and a pet collar manufacturer. “Alley Cat Red” and “Foxhound Red” were selected as the names for the two red wines. Both names adorned the stainless steel tags that hung from the leather collars.”

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Snake + Herring

October 22, 2011 | No Comments

Designed brainCELLS | Country: Australia

“When Snake (Winemaker) and Herring (Wine Purveyor) approached braincells to launch their new wine project in early 2011, they wanted to do something different. Armed with a clear mission statement, they set out to create a wine package that would stand out from the crowd.

The label captures Snake and Herring flying in a grape balloon across the West Australian landscape searching for wines of exceptional quality. The full bleed illustration is highly detailed with a storybook quality to the finish. The top tier wine label is more refined, focusing on the balloon itself. The label is embellished with coloured foil, hi-build varnish and two detailed silk screens.”

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Batlow Premium Cider

October 21, 2011 | 1 Comment

Designed by We Buy your Kids | Country: Australia

Batlow is a small country town located in the Snowy Mountains region of NSW, Australia. The Batlow Apples brand has been in existence since 1922 and is a household name within Australia. Batlow Apples has great brand recognition driven by their iconic green sticker that is placed on every Batlow Apple. This sticker is synonymous with quality, premium grade apples. We Buy Your Kids (WBYK) were approached to design the logo and packaging for Batlow Premium Cider. Batlow Premium Cider has a light golden appearance with fine bubbles from natural carbonation. The aroma is fresh, fragrant apples with a hint of earthiness. The taste gives a mild, refreshing sweetness followed by a light grip on the back palate and a clean medium dry finish, resulting in a well-balanced, fresh tasting cider. The brief was to design a package that leveraged the heritage of the Batlow brand, whilst delivering a contemporary, fresh, look and feel that reflected the positioning of the newly launched cider.

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ENOSIS

October 19, 2011 | 7 Comments

Designed by Dimitris Stefanidis | Country: Greece

“Simple Spirit! A white, classy label for a fine mastiha liqueur. The non-colour packaging inspires through simplicity, graphic weights and analogies. A touch of metallic turquoise brings everything into balance. ENOSIS in Greek means union. People under the same spirit, the same beliefs and care, gathered, inspired and created a unique spirit: the original mastiha liqueur.”

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JC Dark Lager

October 19, 2011 | 7 Comments

Designed by Tomat Design | Country: Russia

“Tomat Design developed the name, logo and packaging design for a limited and personalized edition of beer brewed specially for an SPI Group company event with the participation of famous French wine-maker Jean Claude. This honored guest is a fan of yachting so we decided to take this into consideration when developing the design.”

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Five Rows Craft Wine

October 18, 2011 | 1 Comment

Designed by Insite Design | Country: Canada

“We really enjoy designing labels for small batch wines as it opens up so much possibility when free of the constraints of volume application and materials. Also, the consumer’s relationship with small volume wines is more intimate and as such close-up and tactile. Not to mention, the wineries themselves don’t mind hand applying labels when there are so few to do!

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Lovely Package

Curating the very best packaging design


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