Lovely Package

Curating the very best packaging design

Five Rows Craft Wine

October 18, 2011 | 1 Comment

Designed by Insite Design | Country: Canada

“We really enjoy designing labels for small batch wines as it opens up so much possibility when free of the constraints of volume application and materials. Also, the consumer’s relationship with small volume wines is more intimate and as such close-up and tactile. Not to mention, the wineries themselves don’t mind hand applying labels when there are so few to do!

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Debutant

October 17, 2011 | 2 Comments

Designed by The De Kleine Wijn Koöp | Country: South Africa

“The De Kleine Wijn Koöp is a circle of friends, made up of sommeliers and graphic artists. As we deal with wine on a daily basis, every now and then we stumble upon a wine too small to fit into a particular winemaker’s series or simply too strange and unique to suit the commercial market. We then buy in these wines and dress it in a more ‘flip-flops and boardshorts’ than ‘black-tie’ fashion.

De Kleine Wijn Koöp is a playground for our creative expression, outside of the conventions of the wine-shop’s shelf. Brace yourself for once-off, unique wine offerings.

Our fist offering is duly named, the “Debutant” and there are only 600 bottles available, each numbered by hand. It costs R150 for one of these wines.”

Wyld Wood

October 13, 2011 | No Comments

Designed by Pearlfisher | Country: United Kingdom

“Pearlfisher has created the brand identity, tone of voice and name for Wyld Wood Premium Organic cider from Westons Cider. Westons Wyld Wood is the new brand name for Westons Premium Organic cider. Made from organic apples and pears, Wlyd Wood is a delicious premium organic cider. The new name emphasises the cider’s organic and natural quality and references the orchards in which the apples and pears are grown. The name helps to draw the consumer into the brand’s provenance and the ‘Y’ in ‘Wyld’ is a reference to the Wye Valley, which is at the heat of the cider industry.

The new brand identity is a bold and iconic mark with an organic essence that creates brand stand out on shelf and behind the bar. The ‘W’ logotype creates a symbolic representation of two tree trunks. The piece of fruit next to the ‘W’ indicates flavour and also suggests the way the fruit naturally falls from the trees. The colour of the leaves further works to differentiate the flavour of the cider, with red leaves for classic and green leaves for pear. The ‘W’ logotype also works to differentiate between still and sparkling cider, with a dark brown for vintage still and a metallic gold for sparkling. The premium quality of the cider is represented with a foil gilding to further promote the specialness of the product.

Pearlfisher Creative Director Natalie Chung, comments, “ The new identity is bold, allowing Wyld Wood to stand proud on shelf next to other cider brands. The name and design emphasises the brand’s organic and premium quality but also connects with the core brand truth and provenance rather than relying on stereotypical organic cues.”

Grappa da Fiano di Avellino

October 12, 2011 | No Comments

Designed by Basile Advertising | Country: Italy

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Kürzer Alt

October 11, 2011 | No Comments

Designed by Designbüro Gregorio | Country: Germany

“Kürzer Alt is a new beer from a microbrewery called “Brauerei Kürzer” in Duesseldorf. The brewery started in December 2010.”

Cazulo

October 8, 2011 | 4 Comments

Designed by Marx Design | Country: New Zealand

“Despite being around for centuries, the cashew or coconut-based liquor called Feni is relatively unknown outside its birthplace of Goa, India. Dona Maria – a small, family-run Feni bottler – approached Marx Design to develop a modernised take on this traditional spirit. The word Cazulo, which means “firefly”, lead us to create the central logotype: a stylised firefly radiating a warming glow – much like the feeling when Feni is consumed. We felt it was very important that the Cazulo remained authentic to the essence of Goa, so we identified patterns and colours from the region and infused them into the design. Similarly, the bottle’s shape is heavily influenced by tradition. Its form is inspired by a blown glass Feni bottle over a century old.”

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Kaluskie Exportowe

October 7, 2011 | 3 Comments

Designed by Umbra Design | Country: Ukraine

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Hofmann Willems Willems

October 4, 2011 | 3 Comments

Designed by STVK | Country: Germany

“Packaging solution for two wineries owned by one family. Jürgen Hofmann, owner of the Weingut Hofmann in Rheinhessen and Carolin Willems Willems, owner of Weingut Willems Willems at the Saar are married and are working together for both wineries. The aim was to show that the two wineries belong together but produce wines from two different German wine regions.

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Student Work – Espen Hansen

October 3, 2011 | 1 Comment

Designed by Espen Hansen | Country: Norway

“The essence of this exclusive alcoholic product is the long history of the brand and the storage time of the products.

Since Gin does not have a particularly the long storage time (2 – 5 years) I chose to create a concept that is based on real history, to give the product added value. I have decided to use materials that existed at the time AO Vinje lived which gave me a color palette that I am very happy with.

The box is covered with veneer that has the same color as the juniper bushes. The inside of the box is covered in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap made of wood and silver.

The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background. Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”

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Lithuanian Vodka

September 30, 2011 | 6 Comments

Designed by LT Identity | Country: Lithuania

“The special edition of “Lithuanian Vodka Gold” designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. Lilies are associated with femininity. This symbol is often seen woven into compositions of the tree of life on dower chests. In the Lithuanian folklore the oak is associated with masculinity, strength and courage. From ancient times warriors would be presented with crowns of oak leaves, and now they are given to winners of sports competitions. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.”

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