Lovely Package

Curating the very best packaging design

Ryesenberg

August 31, 2011 | 5 Comments

Designed by David Riesenberg | Country: Israel

“Conceptual whiskey bottle / packaging design. Suitable for small run premium batches, the label is a piece of the actual barrel the whiskey was aged in. Following a process of drying, pressing and silk screening the label is attached to the bottle and can be removed to be used as a coaster or simply as a collectible once the bottle goes dry. Each piece is naturally unique, maintaining the black color from the charring process and slight aroma.”

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Muskoka Brewery

August 30, 2011 | 4 Comments

Designed by Rethink | Country: Canada

“A new design was created with a handcrafted, simple, and vintage feel to represent the brewery. All elements of the packaging were then completely re-designed, combining the new logo with unique illustrations and beautiful colours that would really pop on shelves. In addition the IPA was re-branded, introducing Mad Tom as a character that would add personality to the flavourful product.” Continue…

El Secreto

August 29, 2011 | No Comments

Designed by Side Effects | Country: Spain

“El Secreto- ‘The Secret’ – is a new project for Montreaga, spanish winery, situated in La Mancha. This label invites to discover the most hidden treasure of this winery. The eye that shows, looks across the wine cellar peephole, is the same eye of the customer who discover this wine.”

 

Mike Weir Underdog Wine Co.

August 28, 2011 | No Comments

Designed by Insite Design | Country: Canada

Believe it or not, Canadians share an indelible spirit and commonality — we are hard working, nose to the grindstone underdogs that stop at nothing to get the job done. Despite our modest stature, conservative stiff lips and ever apologetic disposition, we rise to the top when the game bell rings.

Mike Weir embodies this spirit and among his Canadian sport icon peers, stands out as the true Underdog. In sport as in wine, Canadians continue to stand up to the challenges, capitalize on timing and execute on hard work as did Mike Weir leading up to his win of the 2003 PGA Masters.

Mike Weir’s Underdog Wine Co. celebrates all of our achievements as Canadians — you, me, wine, design, sport, innovation — Canada is right there leading the way. Congrats to Mike Weir, Ontario wine and all Canadians.

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Lot 96

August 24, 2011 | 1 Comment

Designed by Voicebox Creative | Country: United States

Some redesigns are subtle and slightly refreshed. Change a border, enhance a background, and update a brand mark. Others are more intense and can breathe new life into a brand in need of rejuvenation. A clever Voicebox associate once compared the varying degrees of package redesign to cosmetic surgery, describing the level of departure from the original as follows:

1. Botox®
2. Tummy Tuck
3. Gender Reassignment

Based on that scale, we’re proud to be a solid 3 with Lot 96. The redesign was a complete overhaul; from bottle shape, label shape, both brand and sub-brand marks to paper, imagery, color palette, and finishes. We essentially started from scratch, much like the winery itself has in recent years with its new winemaking team, practices, and processes.

Best known for its flagship varietal, Petite Sirah, Lot 96 commemorates Foppiano’s founding in 1896. The redesign celebrates Foppiano’s rich heritage with a bold and contemporary numeric lock-up and striking color palette, which is offset by a vintage photo of Louis M. Foppiano signifying one of five generations of Foppiano descendants to take part in the family wine business.

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Frozen Ghost Vodka

August 22, 2011 | 3 Comments

Designed by Levenson & Hill | Country: United States

“Frozen Ghost Vodka is a new entry in the crowded super-premium vodka marketplace. Arresting packaging is vital to success in this segment, both for the bottle and the box it arrives in. This design capitalizes on what the name suggests, both eeriness and the appetite appeal of a chilled vodka with an ethereally smooth flavor.”

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SX

August 20, 2011 | 3 Comments

 

Designed by 4sightinc | Country: United States

“For the discerning female consumer unsatisfied with the taste of many popular alcoholic beverages, SX Latin Liquors has launched a new line of premium Latin spirits infused with sensual and exotic ingredients. The distinctive contoured bottle and the products inside deliver on the brand’s bold promise: Your Drink. Sexier!

SX (the “S” stands for sensual and the “X” for exotic) is launching with three products. All are named for passionate Latin dances: SXchachacha (100% agave reposado tequila infused with lemon and honey, SXcalypso (aged rum and a hint of mint and lemon) and SXsamba (cachaca rum with a hint of vanilla and sweet limes).

 

Student Work – Jennifer Wijaya

August 18, 2011 | No Comments

Designed by Jennifer Wijaya | Country: United States

“As a part of advanced packaging class in the Academy of Art University in San Francisco, the assignment was to pick an existing California winery to design their wine label. T his include designing two lower-tier wine, Cabernet Sauvignon and Chardonnay, priced on $40 per bottle, and a higher-tier Cabernet Sauvignon priced at $150 per bottle that comes with a wine case. I picked  Opus One Winery,  America’s first, ultra-premium brand wine born under the partnership of Chateau de Rothschild and Robert Mondavi. The main goal is  to reflect their exquisite and delicate wine production technique through the new label. The inspiration came from the 1800s music sheet covers, after referring back to the meaning of the word Opus (the first masterwork of a composer), but still keeping it modern and current.”

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The Mesa Series

August 17, 2011 | 1 Comment

Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

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Student Work – Pia Storm & Rine Boland Folden

August 15, 2011 | 2 Comments

Designed by Pia Storm & Rine Boland Folden | Country: Denmark

Carl wine is an independent and family owned company founted in 1973 by Erling Carl, and currently under the management and ownership of his two sons, Michael and Gert Carl. During its more than 35 years of existence the company has developed from a one-man operation, to a business group with wine production in Bordeaux and Romania.

The Romanian low-medium prized wines are sold in discount grosery shops. The insight is that people buying wine in discount shops often know very little to nothing about wine. Therefore we wanted the help the consumer by letting the label reflect the taste and quality of the individual wine. From the cheap Merlot/Sangiovese to the more expensive Reserve and white wine.

Lovely Package

Curating the very best packaging design


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