October 8, 2011 | 4 Comments
Designed by Marx Design | Country: New Zealand
“Despite being around for centuries, the cashew or coconut-based liquor called Feni is relatively unknown outside its birthplace of Goa, India. Dona Maria – a small, family-run Feni bottler – approached Marx Design to develop a modernised take on this traditional spirit. The word Cazulo, which means “firefly”, lead us to create the central logotype: a stylised firefly radiating a warming glow – much like the feeling when Feni is consumed. We felt it was very important that the Cazulo remained authentic to the essence of Goa, so we identified patterns and colours from the region and infused them into the design. Similarly, the bottle’s shape is heavily influenced by tradition. Its form is inspired by a blown glass Feni bottle over a century old.”
October 7, 2011 | 3 Comments
Designed by Umbra Design | Country: Ukraine
October 4, 2011 | 3 Comments
Designed by STVK | Country: Germany
“Packaging solution for two wineries owned by one family. Jürgen Hofmann, owner of the Weingut Hofmann in Rheinhessen and Carolin Willems Willems, owner of Weingut Willems Willems at the Saar are married and are working together for both wineries. The aim was to show that the two wineries belong together but produce wines from two different German wine regions.
October 3, 2011 | 1 Comment
Designed by Espen Hansen | Country: Norway
“The essence of this exclusive alcoholic product is the long history of the brand and the storage time of the products.
Since Gin does not have a particularly the long storage time (2 – 5 years) I chose to create a concept that is based on real history, to give the product added value. I have decided to use materials that existed at the time AO Vinje lived which gave me a color palette that I am very happy with.
The box is covered with veneer that has the same color as the juniper bushes. The inside of the box is covered in dark gray wool, which was a very common matrialet in regions where AO Vinje grew up in. The bottle has a modern shape with a cap made of wood and silver.
The design of the label is engraved, then the added bronze and gold to lift the text from the clear, transparent background. Typography of the main logo is a modern remake of old Norwegian typography dating back to the Viking age.”
September 30, 2011 | 6 Comments
Designed by LT Identity | Country: Lithuania
“The special edition of “Lithuanian Vodka Gold” designed with modern ethnographical symbols is an unexpected link between yesterday and today. The old ethnographical symbols – oak leaves and lily flowers – have been revived. Lilies are associated with femininity. This symbol is often seen woven into compositions of the tree of life on dower chests. In the Lithuanian folklore the oak is associated with masculinity, strength and courage. From ancient times warriors would be presented with crowns of oak leaves, and now they are given to winners of sports competitions. Therefore the female and male elements are intertwined in the design, while the Lithuanian spirit is emphasised by the colours of the Lithuanian flag – yellow, green and red.”
September 29, 2011 | 1 Comment
Designed by Studio Lost & Found | Country: Australia
“The Quest wine labels were designed for Margaret River producer Chalice Bridge Estate.
After working with the client to develop their brand strategy, we were asked to recommend a solution for their mid-tier range of wines that would better reflect their desired positioning.
We proposed a range of premium wines called The Quest, which draws inspiration from tales of the Knights Templar and the quest for the Holy Grail. The concept pays homage to the client’s limited release range of wines called The Chalice, which represents the Holy Grail of winemaking.
We collaborated with Tokyo-based illustrator Skye Ogden on the illustrations.
Printed four colour process + 1x PMS, on Fasson Antarctic White uncoated vellum paper, with matt gold foil, and a high-build clear silkscreen varnish.
The label printers Supa Stik won Silver in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”
September 27, 2011 | 4 Comments
Designed by Redthumb | Country: The Netherlands
“3R Tequila is a 100% de Agave Organic Tequila, of remarkable smoothness, purity and strength, a spirit of passion, boldness and freedom.
3R contacted Redthumb, a small independent branding agency, with an incredible opportunity – create a ‘kick-ass’ design for a brand with an incredible true family story. The client wanted to redefine the Tequila category, and break new ground by creating something bold, outstanding and passionate. Initially launching in Sweden, 3R is also looking to expand to North America, the rest of Europe and Asia.
September 24, 2011 | 4 Comments
Designed by Jag Nagra | Country: Canada
“My friend, Angela Stephen-Dewhurst, and I organized a Depression-Era Circus Tea Party for our friends. For the 11×17 invitation poster, I illustrated 3 characters: the World’s Strongest Man, the Ringmaster, and the World’s Tallest Woman. These characters also made appearances on the wine bottles, along with a few other characters, including a fairly accurate self-portrait of myself and Angela on the Clown Label. Labels were printed on glossy 80LB text, and to add to the quirkiness of the event were adhered onto mismatched wine labels.”
September 23, 2011 | 6 Comments
Designed by Studio Lost & Found | Country: Australia
“The Chalice wine labels were designed for Margaret River producer Chalice Bridge Estate.
The Chalice is an icon range of prestige and perfection. These limited release wines represent the Holy Grail of winemaking, and incorporate select parcels of the finest fruit from the Chalice Bridge single vineyard estate in Southern Margaret River. The wine is barrel-fermented and left for fourteen months in new French oak barriques to develop its superior flavours.
The elegance and simplicity of the design reflects the premium positioning of this product.
Printed 4x PMS on Fasson Antarctic White uncoated vellum paper, with matt gold and silver foil, sequential bottle numbering, and a high-build clear silkscreen varnish.
The label printers Supa Stik won Gold in the Offset Roll Fed Label – Wine & Beverage Category at the 2011 Print Industry Craftsmanship Awards WA.”
September 22, 2011 | 1 Comment
Designed by Roberta Zanette | Country: Brazil
“I recently developed packaging for a Gastronomy graduate.
The objective of his final project was to create a fictitious brewery, Cervejaria Pampeana, and it’s beer, Rubia – a beer made of Pitanga, a little summer fruit from Brazil.
The concept of the project is that Rubia – a name that refers to the color of the fruit was a different beer, lighter than the others, to be consumed only during the summer months.”