Lovely Package

Curating the very best packaging design

Frozen Ghost Vodka

August 22, 2011 | 3 Comments

Designed by Levenson & Hill | Country: United States

“Frozen Ghost Vodka is a new entry in the crowded super-premium vodka marketplace. Arresting packaging is vital to success in this segment, both for the bottle and the box it arrives in. This design capitalizes on what the name suggests, both eeriness and the appetite appeal of a chilled vodka with an ethereally smooth flavor.”

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SX

August 20, 2011 | 3 Comments

 

Designed by 4sightinc | Country: United States

“For the discerning female consumer unsatisfied with the taste of many popular alcoholic beverages, SX Latin Liquors has launched a new line of premium Latin spirits infused with sensual and exotic ingredients. The distinctive contoured bottle and the products inside deliver on the brand’s bold promise: Your Drink. Sexier!

SX (the “S” stands for sensual and the “X” for exotic) is launching with three products. All are named for passionate Latin dances: SXchachacha (100% agave reposado tequila infused with lemon and honey, SXcalypso (aged rum and a hint of mint and lemon) and SXsamba (cachaca rum with a hint of vanilla and sweet limes).

 

Student Work – Jennifer Wijaya

August 18, 2011 | No Comments

Designed by Jennifer Wijaya | Country: United States

“As a part of advanced packaging class in the Academy of Art University in San Francisco, the assignment was to pick an existing California winery to design their wine label. T his include designing two lower-tier wine, Cabernet Sauvignon and Chardonnay, priced on $40 per bottle, and a higher-tier Cabernet Sauvignon priced at $150 per bottle that comes with a wine case. I picked  Opus One Winery,  America’s first, ultra-premium brand wine born under the partnership of Chateau de Rothschild and Robert Mondavi. The main goal is  to reflect their exquisite and delicate wine production technique through the new label. The inspiration came from the 1800s music sheet covers, after referring back to the meaning of the word Opus (the first masterwork of a composer), but still keeping it modern and current.”

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The Mesa Series

August 17, 2011 | 1 Comment

Designed by Ruska, Martín, Associates | Country: Germany

“A premium wine that actually costs more than 25 euros is offered for a far lower price: A fantastic bargain for the wine connoisseur! For their client Wein & Vinos, Berlin based design studio Ruska, Martín, Associates developed a design concept and made this offer possible by presenting a classy wine as a simple, no-name table wine with a white label. The idea behind the “Mesa/8” as the first wine of a series called the “Mesa Project” was to help Spanish vintners clear their vaults for next year‘s vintage without ruining their reputation by selling their best wines at knockdown prices. The limited run of 18,500 bottles of “Mesa/8”, the first edition, was sold out within two days.

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Student Work – Pia Storm & Rine Boland Folden

August 15, 2011 | 2 Comments

Designed by Pia Storm & Rine Boland Folden | Country: Denmark

Carl wine is an independent and family owned company founted in 1973 by Erling Carl, and currently under the management and ownership of his two sons, Michael and Gert Carl. During its more than 35 years of existence the company has developed from a one-man operation, to a business group with wine production in Bordeaux and Romania.

The Romanian low-medium prized wines are sold in discount grosery shops. The insight is that people buying wine in discount shops often know very little to nothing about wine. Therefore we wanted the help the consumer by letting the label reflect the taste and quality of the individual wine. From the cheap Merlot/Sangiovese to the more expensive Reserve and white wine.

Golan Brewery Bazelet

August 15, 2011 | 3 Comments

Designed by Blend-it Design | Country: Israel

“Branding and design for the Golan Brewery. The Golan Brewery was launched as a joint venture by the Ohayon family and the Golan Heights Winery. Located in Katzrin, the brewery produces beer of an international caliber. In our search for a design concept, we engaged in a dialogue between the local and the sophisticated, the masculine and the liberated, and the rugged and the cultured.”

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Student Work – Cory Etzkorn

August 12, 2011 | 4 Comments

Designed by Cory Etzkorn | United States

“What’s fit for the oval office, flyer than Airforce One, and Stronger than the U.S. dollar? The Original PepperMint, of course! These federal-reserve-fresh mints come in two delicious and highly stylized varieties sure to please your inner capitalist.

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Aloja

August 10, 2011 | 3 Comments

Designed by Atipus | Country: Spain

“Aloja is a sea goddess, energic but tender. The hair of the goddess involves the label creating a sinuous texture. Tasting notes: “Mediterranean character, with volume and prevalence of berries, balsamic and spicy.”

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Cinco

August 9, 2011 | 1 Comment

Designed by Diego Ballester | Country: Argentina

“Product created and designed for the Danish market. Five is a special wine”star” that conveys the history of Chile in a unique combination of its most emblematic 5 strains. Minimalist design, color and elegance in each of the points of the star represents a strain, with its color code.”

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The Lake House Premium Range

August 2, 2011 | 1 Comment

Designed by Manifesto Design | Country: Australia

“The Lake House Denmark is located in Denmark, Western Australia.

Known as ‘one of the most picturesque cellar doors in Western Australia’, the winery sits beside a large, trout filled lake and has become a popular tourist destination. Developed over the last seven years, The Lake House Denmark has three ranges of wine, each positioned in a different price category. The labels work on their own and also visually relate to each other to create a unique brand story.

The signature, mid-range Postcard Series features a whimsical, nostalgic ‘1930’s feel’ illustration of a couple rowing on the lake, capturing their holiday romance.

The popular “He Said She Said” label is the fun and quirky entry level wine for The Lake House Denmark. The ‘couple in the boat’ are the characters from the mid-range Postcard Series, featured much more prominently, with a humorous take on relationship miscommunications between men and women.

The premium range of The Lake House Denmark features blue and silver foils and swashes that are representative of the lake, to create an elegant, high-end label that’s a touch more serious. The red and white striped neck cuff is a visual link to the gentleman’s boating jacket from the Postcard Series.”

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Lovely Package

Curating the very best packaging design


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