Lovely Package

Curating the very best packaging design

Alfaro

May 30, 2011 | 1 Comment

Designed by Dorian | Country: Spain

In occasion of “La Rioja Tierra Abierta – La Fiesta Barroca 2011″, cultural event which focuses on the historical and artistic heritage of La Rioja, the winery Palacios Remondo presents two commemorative wines. The design created is a tribute to Alfaro, the town where the winery is located and its Baroque history.

A tribute to the land and its symbols through a collection of 6 labels for each wine, that focuses in the name of the city illustrated with baroque ornamentation inspired in the altar of the “Virgen del Rosario” from the “Colegiata de San Miguel”, which is the symbol of the Riojan Baroque and the center of the event activities.

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VODA

May 29, 2011 | 3 Comments

Designed by Maas Design | Country: United States

“Bottle and identity design for VODA – a series of flavor infused vodkas. Alcohol packaging often looks to the companies past for its inspiration. Since this was a new brand conceived in the modern digital age we had fun with the idea of using the “play” icon recognizable from many of today’s digital devices. The contemporary design was meant to target a younger audience of vodka drinkers and players.”

1800® Tequila Essential Artists – Series 3

May 28, 2011 | 8 Comments

“Featuring original artwork by a variety of both established and up-an-coming artists, each of the six bottles is a unique interpretation of the masked heroes of lucha libre, or professional Mexican wrestling.

The 1800® Essential Artists collection is an opportunity to collaborate with and showcase the talents of urban artists in a unique mix of palette and palate. In recent years, tequila has emerged as the discerning drink du jour, appearing on many of the country’s premier cocktail menus and winning over the discriminating tastes of a younger, modern crowd with its clean flavor and unmistakable kick. Through the launch of Essential Artists, 1800® brings a contemporary, artistic edge to the tequila category.

“We’re excited to offer another round of Essential Artists bottles, as we received an overwhelmingly positive response to our first two campaigns,” said Elwyn Gladstone, VP of Marketing for Proximo. “Emerging artists can struggle for years before seeing their work recognized on a national scale, but the creative genius behind the submissions and the incredible demand from consumers has allowed us to expand this program and feature six more artists, on our way to showcasing 1,800 inspired submissions.”

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Adnams Southwold Bitter

May 28, 2011 | 2 Comments

Designed by CookChick Design | Country: United Kingdom

“CookChick Design has re-designed Adnams no.1 real ale brand. The re-design covers pump clips and take home packaging along with other launch & POS items.

Following the succesful re-design of Adnams Broadside last year and as part of an on going programme, CookChick has been tasked with enhancing the unique character and stories behind each of the brands in the Adnams beer portfolio.

The ‘Southwold Jack’ has been evolved as the brand icon for Southwold Bitter. It is an icon that has been associated with Adnams for almost 100 years. A statue synonymous with the town since 1400 can still be found today in the heart of the town ‘protecting’ the brewery.”

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Student Work – Nathan Godding

May 27, 2011 | 4 Comments

Designed by Nathan Godding | Country: United States

“I created a line of ready to drink whiskey sours from Bulleit Bourbon. I also designed a jug of non-alcoholic sour mix to compliment this new brand extension. I used elements from the original Bulleit packaging such as a wrap-around label and decorative borders to aid in brand recognition, while eclectic typography references the rich history of bourbon whiskey… but with a modern twist.”

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Alturia

May 27, 2011 | No Comments

Designed by Menta | Country: Spain

“Alturia, from Alturia Wineries, is a white wine which focuses on native white varieties from Valencia.

The approach with which we designed this label was the rediscovery of the traditional Valencian ‘barracas’ (traditional houses of the Valencian truck garden), from a contemporary point of view.

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Stoke Beer

May 26, 2011 | 2 Comments

Designed by Supply | Country: New Zealand

“McCashin’s Brewery was born in 1980 when hotelier and former All-Black Terry McCashin and his wife, Bev, bought the Rochdale Cider Factory in the small upper-South Island city of Nelson New Zealand. They had a plan to brew a distinctive, high-quality beer, McCashin’s Brewery soon became the most successful independent microbrewery in the country.

Its award-winning 100% naturally-brewed beer revolutionised the way beer was produced. and won the hearts and taste buds of the nation.

Now the next generation of McCashin’s have carried on the tradition in this historic brewery, and created New Zealand’s newest locally produced premium craft beer, Stoke.

This premium beer is batched brewed and tank conditioned for over 3 weeks. Using Nelson’s famous organic hops, premium malt, bespoke yeast, contains no artificial additives or coloring, and to top it off 14,000 year old pure Palaeo water. The entire process from brewing to bottling happens on the site at Stoke.

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Pavo

May 23, 2011 | 2 Comments

Designed by Wicked Brand Culture | Country: Israel

“‏Pavo is a boutique brewery and beer garden, founded by people with real love of beer and real love of people. Alongside a verity of excellent premium beers, Pavo is a brand with a solid world view. We call it ‘pavoism’. Basically, it means we believe there is no such thing as ‘strangers’, only friends we haven’t yet met.‏ Pavo. Brewed by good people.‏”

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Antara

May 23, 2011 | 1 Comment

Designed by Dídac Ballester | Country: Spain

Ecological tiger nuts beer label.

Heineken Limited Edition

May 21, 2011 | 2 Comments

Designed by Raison Pure | Country: France

“Raison Pure developed a special edition range  for Heineken as the central pillar of  ”join the green line” concept, events, concerts etc.

The challenge was to create an appealing brand experience for Heineken via a 360° music activation programme.

Raison Pure Paris designed a series of 4 stylish & energetic cans; each instrument is connected to an iconic capital city, and delivers a unique Heineken vibe.

The fresh graphic vocabulary combine with fine renderings, to compose a memorable Heineken hit.”

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Curating the very best packaging design


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