Lovely Package

Curating the very best packaging design

Penfolds Bin 170

May 27, 2014 | No Comments

Designed by The Collective | Country: Australia

“At a launch in London this month, Penfolds unveiled its Bin 170, specially released to commemorate the iconic winery’s 170th anniversary. Priced at $1,800.00 per bottle, Bin 170 is the most expensive bottled wine ever released by Penfolds. Sourced from Penfolds Kalimna Vineyard in South Australia, Bin 170 has been made from exceptional parcels of the fruit usually reserved for Grange. Released once previously in 1973, a Bin 170 is a very rare release. Of the 2010 vintage, only 5,544 bottles have been produced, which means the wine will be greatly sought after by collectors.”

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Juuri

May 23, 2014 | 1 Comment

Designed by Werklig | Country: Finland

“The distillery is based in the heartlands of Finnish Ostrobothnia. The first batch of the whisky won’t be available until 2017, but an initial product called Juuri (Root) is already in production to be used in cocktails. More products will be developed and made in small batch style as the production evolves. The company also has clear-cut plans for entry into the international market, aiming boldly at global metropolises such as London, Berlin, Hong Kong and Tokyo.

This sort of brand evolution meant that the identity needed stand the test of time and changes: it had to be clean, fresh and easy to use still after a couple of years when the first whiskys are matured.”

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Matt’s Brew

May 20, 2014 | No Comments


Designed by Jackson Willits | Country: United States

“Matt’s Brew is just that—beer brewed by Matt Flores, a fellow Seattle-based designer. When he mentioned needing packaging for a CDA this winter, we started ideating and decided the beer should be a play on the notorious rain and darkness we experience here in the Pacific Northwest. From there, I chose to create a design and illustration that’s somewhere between the classic WPA national parks posters and a New Yorker cartoon. This jaded snowman is dedicated to all the folks who spend their short daylight hours in grey and soggy concrete jungles.”

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Barbière

May 17, 2014 | No Comments

Designed by The Woork Co | Country: Spain

“It’s always great when a great product arrives at your desk and you have to name it, brand it and package it. That’s what happened when this awesome belgian beer produced in Toledo, Spain arrived to our hands. Artisan Beer’s Market has been terribly growing for the last year and we needed an eye-catching name and image to make it look different from its competitors when someone is about to order a beer in a bar. Barb & BIère (Beer in French) made the name and beards and different hair tones made the pack for the different varieties. All of it wrapped with a sense of artisan made, from the illustrations and the lettering to the printed materials’ choice. “

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Between Five Bells

April 30, 2014 | 1 Comment

Designed by Nicholas Felton | Country: United States

“The labels we use for our wines are based on the data behind the wine itself; what it is made of, how it is made, the finished chemistry, etc. We approached Nicholas Felton to implement this concept in an original way. You can read more about the philosophy and reasoning here.”

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SMFBeer

April 25, 2014 | 2 Comments

Designed by Nicklas Hellborg | Country: Norway

“What would one of Norway’s leading advertising agencies be without it’s own homemade beer? Well, thirsty is probably one of the things so we decided to brew our very own IPA beer at our office in Oslo to treat both our clients and our selves with.”

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Kvassay

April 24, 2014 | 1 Comment

Designed by Eszter Misztarka | Country: Hungary

“The two kinds of grape, Cabernet Franc and Cabernet Sauvignon, that constitute this wine are grown in Villány, Remete-dűlő (remete – hermit, dűlő – hillside ). When choosing the cave-motif as the central icon of the design, I was trying to unfold the implication of this telling place-name, namely:  the solace of a hermit. Then, this motif has been mixed with the Omega-sign, commonly known as the symbol of the beginning and end of all things. Another central motif of the label derives from a good observation of the wine itself: when serving genuine red wine, a so called glicerine-ring appears on the rim of the glass, creating a crown on the wine. Thus, my plan was based on this silver transition, referring to the high qualities of this wine.”

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Dewar’s®

April 24, 2014 | 3 Comments


Designed by Stranger & Stranger | Country: United States

“Dewar’s®, the world’s most awarded blended Scotch whisky, has unveiled a new look, developed in collaboration with specialist packaging design and branding consultancy, Stranger & Stranger.

The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labelling, bespoke typefaces and a visual identity all inspired by Dewar’s® remarkable heritage, craft and provenance.

Ivan Bell, the packaging design group’s managing director, explains, ‘Working closely throughout with the Dewar’s® brand team, we went on a journey back to the origins of the brand. The Dewar’s® story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we’ve allowed Dewar’s® to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand.”

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KÖLD

April 21, 2014 | No Comments

Designed by Slice Design | Country: United Kingdom

“Nick came to us with his idea of creating authentic high-quality RTD frozen cocktails and challenged us with the task of identifying a positioning, naming and packaging design for the brand.

The current competitors in the market did not emulate the flavour and quality of hand mixed cocktails. We identified a brand positioning for Köld, which focussed on the idea of sophisticated urban cool and tapped into the trend for all things Scandinavian. This allowed the brand to be clearly differentiated from the competitors who mostly focussed on fun with fruity sweet cocktails. Köld targets those who enjoy authentic cocktails and want to be able to recreate this taste experience at home. Köld cocktails are sealed into individual serve pouches which are placed in the freezer and then squeezed into your glass and served KÖLD, a perfect cocktail guaranteed every time.

As it is a frozen cocktail, we wanted something clear, pure and unique. The snowflake gave us the opportunity to create something bold and iconic for impact at fixture, whilst allowing the flexibility for individual flavour communication.”

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East Van Vodka

March 31, 2014 | 2 Comments

Designed by Cause+Affect | Country: Canada

“Odd Society Spirits is a small-batch craft distillery in the heart of East Vancouver and Cause+Affect was responsible for its entire brand including naming, logo, brand story and website as well as the distillery and tasting lounge interior design and individual product naming and packaging design along with copywriting.

East Van Vodka is the first spirit distilled by Odd Society, which opened its doors for business on Powell Street at the foot of Commercial Drive in late October 2014.”

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Lovely Package

Curating the very best packaging design


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