November 20, 2011 | 3 Comments
Designed by Force & Form | Country: United States
“With boxed wines currently representing 36% of wine sales in Scandinavia and 45.9% in Australia, the Rutherford Wine Company grabbed the opportunity to introduce a brand uniquely conceived to appeal to Millennials and Gen X-ers in America. Our solution is a package that is as equally at home in Giant Robot as it is on the shelves of your local grocery store. Cuboid proudly embraces its boxiness. With its quirky logo, vintage colors, eco-friendly materials, 8-bit citizens and even a toga party—Cuboid appeals to the youthful spirit in us all.”
November 15, 2011 | 3 Comments
Designed by Estudio Mllongo | Country: Spain
“Au Yeah!, a valencian beer with an american style, dixie inspiration, texas beer hops and an authentic flavour. The mixture of cultures is shown with a touch of humor in the naming, a unique graphic design and a handmade typography.”
November 14, 2011 | 1 Comment
Designed by Stig Bratvold | Country: Norway
“Curious Mixture is a supérieur French Absinthe Les Blanche. The name is inspired from the curious mixture of herbs that are put together to make this Absinthe. The black bottle gives it a mysterious character.”
November 8, 2011 | 2 Comments
Designed by Retno Hadiningdiah | Country: Australia
“The brief was to create packaging for a premium of absinthe. I chose the name The Black Sheep because of the misconception of absinthe being hallucinatory.”
November 7, 2011 | 3 Comments
Designed by Atelje Balant | Country: Slovenia
“Apple wine, perhaps more familiar under the name apple cider, requires no introduction whatsoever in the British Isles, where its local admirers and faithful consumers value cider quite on the same scale as beer. But while any introduction of the beverage would already be wasted words in the UK, one can’t claim the same for the arrival of its subalpine version in the Slovene market. Simply put, the birth of Slovene cider from Pivovarna Laško’s presses required more than just words. It required its own story.
AteljeBalant integrated the launch of Pivovarna Laško’s new apple wine beverage into a narrative of brand development incorporating all the necessary steps of strategic identity building. We gave the tale of sweet apple wine the playful name iC Cider and developed its illustrative content on the graphic basis of a star as a symbol of fun. This is how we gave an anonymous product a unique basis of identity for all the branding activities to follow, which were performed as design solutions for various brand materials (the logo, the iC Cider bottle, printed advertisements, brochures, the TV ad) in combination with a wide range of sales-support materials.”
November 6, 2011 | 1 Comment
Designed by Uniform | Country: Norway
“Arcus Wine Brands has recently completed a redesign of its Collection Frithjof Nicolaysen wine series. The wine series consists of 5 different wines, 3 white and 2 red bag-in-box. Two of the white wines are also available on bottle. The first product in the series was launched in 2002 and has since then been popular with the Norwegian consumer, with several good reviews from wine writers. The concept is based on quality wines from classic wine areas in Europe, marketed to consumers looking for an exciting quality product at a reasonable price.
The overall design-task was to give the series a more distinct family feel, and give each box a strong identity.
November 4, 2011 | 3 Comments
Designed by Savvy Studio | Country: Mexico
“San Cosme is a mezcal made in Mexico and imported to Germany. Mezcal, by tradition, has been a key figure in Mexican folklore, a part of our cultural and heritage which is particularly appreciated by European countries. Mezcal San Cosme is the link between past and present. An example of a traditional Mexican product which positions itself within the current global landscape.”
November 3, 2011 | 1 Comment
Designed by Cartils | Country: United Kingdom
Cartils, one of the world’s first branding and packaging design agencies, has developed a limited edition for DANZKA Vodka. The premium vodka brand’s new bottle will be available to travel retail from October 2011 and underlines Cartils’ track-record for creating effective special edition designs for the beverage sector.
Cartils was asked by DANZKA, owned by Bélvèdere Scandinavia A/S, to reinforce the vodka brand’s Danish roots with the new limited edition design. Cartils’ design solution was a clean brand presentation that, combined with a high level of refinement, offers the brand a bold and premium feel. In acknowledgement of DANZKA’s strong local heritage, the design concentrates on the image of the Danish flag, creating impact while expressing the brand’s iconic Danish style.
Well-known for its aluminium packaging and minimalistic design approach, DANZKA has become an easily recognizable style icon among the Bélvèdere portfolio of brands. Alongside its focus on visibility, heritage and stopping power, the brief for Cartils was to create a limited edition that would spark new interest around the brand as well as arouse curiosity and desire.
“DANZKA’s aluminium bottle provided us with a unique and exciting canvas for this limited edition design. We approached the design work with focus on typical Scandinavian design values such as simplicity, minimalism and functionality, which we feel the DANZKA brand is an expression of. The result is a collectible limited edition that we believe will have strong consumer appeal in travel retail outlets across the globe.”, said Gaston van de Laar, Group Director of Client Services at Cartils.
November 1, 2011 | 16 Comments
Designed by Sociedad Anonima | Country: Mexico
“Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it.
The handprint on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.”
October 30, 2011 | 1 Comment
Designed by Basile Advertising | Country: Italy