Lovely Package

Curating the very best packaging design

Student Work | Sanyukta Kothari

April 17, 2011 | 3 Comments

Designed by Sanyukta Kothari | Country: United States

“The dessert beer is called Un Peu, French for ‘a little’, which is exactly how an indulgence like this should be. It is bottled in small and slender 180 ml (6.3 fl. oz.) bottles, rather than the standard stubby 12 fl. oz. bottles, a size carefully chosen based on the unusual product category. It is also packaged in 2-packs, rather than 6-packs, as it is not boisterous frat-party beer meant to be consumed in giant quantities, but dessert beer, that calls for a more sophisticated and intimate drinking experience. Like a special date, with a close friend, or over fine conversation late into the night.

Drawing from the rich, warm colour palette of the Moulin Rouge and the ostentation, the label graphics depict the heady crescendo of flavours in the beer. The type is inspired by the French Art Nouveau typography of the late nineteenth century, and has been re-drawn and embellished to fit the modern context. The 2-pack has been designed to resemble a bag (similar to wine gift bags), perfect for gifting.”

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Courthouse Brewery

April 15, 2011 | 1 Comment

Designed by Timothy Batterham | Country: Australia

“Courthouse Brewery is an extremely small, family run brewery run out of the old Courthouse situated in Dalgety, NSW. While currently only brewing reasonably small batches for distribution amongst family and friends, the brewery has the capabilities of brewing on a far larger scale for commercial sale. The brewery wanted to create branding that could be used across all of their products as a generic label for the beer they brewed.

My solution was some branding that was, for convenience, printed on packaging tape, and could be cut and fitted to the individual bottles or to boxes of the beer for storage or distribution. I designed a generic label that could be used across all of their different brews and filled in individually or with another label in case they ever felt the need for the extra information for sale or storage purposes.

The branding concept was designed to communicate the same “fill in the blanks” idea that the labels were based on. This idea also communicated the kind of personal attention given to each batch of beer they make and shows the personal love and care this family has for their brewing.”

Punch in the Face

April 14, 2011 | 2 Comments

Designed by Cactus Restaurants Ltd. | Country: Canada

“The wine is produced by R Wines in Australia exclusively for Cactus Restaurants based in Vancouver, BC.  The name and label easily sums up what the wine is all about… big and bold, over-the-top and HIGH in alcohol.”

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Student Work – Erica Craig

April 12, 2011 | 7 Comments

Designed by Erica Craig | Country: Canada

“A (fictional) winery in the Okanagan Valley wanted to create a unique and sustainable brand identity that embodied the youth and beauty of British Columbia.

The product is targeted towards males and females ages 25+. The whole inspiration behind the design of Kingswood stems the company wanting to create a sustainable brand. BC is known for it’s bountiful forests and I wanted to capture that but in a freshly refined way. I created a brand that focuses on showcasing the quality of the product by using a timeless, gender-neutral design.

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Vi Crossos

April 12, 2011 | 1 Comment

Atipus

Designed by Atipus | Country: Spain

More wonderfully simple label design and architecture by Atipus in Barcelona, this time for Vi Crossos.

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WilliamsWarn

April 12, 2011 | 3 Comments

Designed by Studio Alexander | Country: New Zealand

“The WilliamsWarn is the world’s first personal brewery. It produces commercial quality beer, chilled and straight from the tap in just 7 days. The packaging images were for the range of Liquid Malt Extract sold in conjunction with the machine. The idea behind the design was to carry through the aesthetics and simplicity of the machine with a premium feel.”

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McLaren Vale Beer Company

April 11, 2011 | 3 Comments

 

Designed by Parallax Design | Country: Australia

“Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry, and McLaren Vale Beer Company is the fastest growing beer company in Australia.”

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Brouwerij ‘t Ij

April 9, 2011 | 3 Comments

Designed by Redthumb | Country: The Netherlands

“Brouwerij ‘t Ij is an independent microbrewery, based under a windmill on the side of a canal in Amsterdam, that has become a firm favourite with beer lovers and locals. With a range of 10 strong, mostly organic beers, the brewery has built a reputation for down-to-earth quality, with a quirky, eccentric character. The brewery worked with Redthumb, a small independent branding agency, to turn the look of their range from it’s amateur-looking past through to a new look – reflecting the quality in the beer without losing it’s ‘quirkiness’. The brief was to make the labels work better, look better, and feel better, all without scaring off the brands fanatical followers, and keeping it’s Amsterdam accent.

The new design manages to bring the labels forward without compromise, changing every single element whilst still remaining familiar and authentic. It’s down-to-earth, strong and simple, without taking itself too seriously.The new labels use a new printing process developed with print consultancy Confer which gives a paper-label feel to the plastic label used by the brewery, and also allows a barcode without the need for a separate back label.

The name Brouwerij ‘t Ij means ‘The Ij Brewery‘ – Ij being the name of the body of water at Amsterdam’s waterfront. Phonetically ‘Ij’ also sounds identical to the dutch word for egg.”

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Anna Spinato

April 8, 2011 | 1 Comment

Designed by Dizen | Country: Argentina

Anna Spinato winery elaborates a Prossecco of high quality in the renowned region of Valdobbiadene in the Veneto. We have to design a packaging that communicates the elegance and distinction of that particular Prosecco. Our proposal is completely typographic and elegant.

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Lucky Bucket Beer

April 8, 2011 | No Comments

Designed by Archrival | Country: United States

“What good is beer without packaging? We spent many a night designing the Lucky Bucket packaging for their family of brews. Plenty, and we mean PLENTY, of hands-on research was conducted to get to know these fine beers and bring them to life. From shelf to cart, Lucky Bucket was made to be the life of the party.”

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Lovely Package

Curating the very best packaging design


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