November 7, 2011 | 3 Comments
Designed by Atelje Balant | Country: Slovenia
“Apple wine, perhaps more familiar under the name apple cider, requires no introduction whatsoever in the British Isles, where its local admirers and faithful consumers value cider quite on the same scale as beer. But while any introduction of the beverage would already be wasted words in the UK, one can’t claim the same for the arrival of its subalpine version in the Slovene market. Simply put, the birth of Slovene cider from Pivovarna Laško’s presses required more than just words. It required its own story.
AteljeBalant integrated the launch of Pivovarna Laško’s new apple wine beverage into a narrative of brand development incorporating all the necessary steps of strategic identity building. We gave the tale of sweet apple wine the playful name iC Cider and developed its illustrative content on the graphic basis of a star as a symbol of fun. This is how we gave an anonymous product a unique basis of identity for all the branding activities to follow, which were performed as design solutions for various brand materials (the logo, the iC Cider bottle, printed advertisements, brochures, the TV ad) in combination with a wide range of sales-support materials.”
November 6, 2011 | 1 Comment
Designed by Uniform | Country: Norway
“Arcus Wine Brands has recently completed a redesign of its Collection Frithjof Nicolaysen wine series. The wine series consists of 5 different wines, 3 white and 2 red bag-in-box. Two of the white wines are also available on bottle. The first product in the series was launched in 2002 and has since then been popular with the Norwegian consumer, with several good reviews from wine writers. The concept is based on quality wines from classic wine areas in Europe, marketed to consumers looking for an exciting quality product at a reasonable price.
The overall design-task was to give the series a more distinct family feel, and give each box a strong identity.
November 4, 2011 | 3 Comments
Designed by Savvy Studio | Country: Mexico
“San Cosme is a mezcal made in Mexico and imported to Germany. Mezcal, by tradition, has been a key figure in Mexican folklore, a part of our cultural and heritage which is particularly appreciated by European countries. Mezcal San Cosme is the link between past and present. An example of a traditional Mexican product which positions itself within the current global landscape.”
November 3, 2011 | 1 Comment
Designed by Cartils | Country: United Kingdom
Cartils, one of the world’s first branding and packaging design agencies, has developed a limited edition for DANZKA Vodka. The premium vodka brand’s new bottle will be available to travel retail from October 2011 and underlines Cartils’ track-record for creating effective special edition designs for the beverage sector.
Cartils was asked by DANZKA, owned by Bélvèdere Scandinavia A/S, to reinforce the vodka brand’s Danish roots with the new limited edition design. Cartils’ design solution was a clean brand presentation that, combined with a high level of refinement, offers the brand a bold and premium feel. In acknowledgement of DANZKA’s strong local heritage, the design concentrates on the image of the Danish flag, creating impact while expressing the brand’s iconic Danish style.
Well-known for its aluminium packaging and minimalistic design approach, DANZKA has become an easily recognizable style icon among the Bélvèdere portfolio of brands. Alongside its focus on visibility, heritage and stopping power, the brief for Cartils was to create a limited edition that would spark new interest around the brand as well as arouse curiosity and desire.
“DANZKA’s aluminium bottle provided us with a unique and exciting canvas for this limited edition design. We approached the design work with focus on typical Scandinavian design values such as simplicity, minimalism and functionality, which we feel the DANZKA brand is an expression of. The result is a collectible limited edition that we believe will have strong consumer appeal in travel retail outlets across the globe.”, said Gaston van de Laar, Group Director of Client Services at Cartils.
November 1, 2011 | 16 Comments
Designed by Sociedad Anonima | Country: Mexico
“Mezcal is the most ancient distilled spirit in America. It can be made of over 30 varietals of agave, most of them grown in the wild regions of Mexico. MN locates the best mezcal no matter how far or deep into wild we need to go to get it.
The handprint on our bottle represents the hand of the master distiller, the hand of the worker and the hand of the seeker of true mezcal.”
October 30, 2011 | 1 Comment
Designed by Basile Advertising | Country: Italy
October 28, 2011 | 1 Comment
Designed by SAA Design | Country: United Kingdom
“Spooks Ale has been developed as an Autumnal brew which is very different to our other seasonal beers. It is a dark ruby colour with a biscuity palate. The nose is a mix of the malty flavours derived from the mix of ale, brown and crystal malts and the citrus fruity hop aroma you would expect from a beer brewed in the heart of the Kentish hop growing region. As with all of Shepherd Neame ales it has been brewed in their oak mash tuns and fermented out using their own yeast to produce a wonderfully flavoursome beer at 4.7% abv.
SAA were tasked with creating a distinctive packaging solution to help capitalise on the huge demand in sales over the Halloween period. The design concept reflects a marriage between the darker side of Shakespeare and the unique and historical brewing process of Britain’s oldest brewer. A hauntingly good product and design.”
October 28, 2011 | 2 Comments
Designed by Ostecx Créative | Country: Poland
“The first politician you can always count on.
Minister is a private label from Ministry of Brewery beer shop in Poznan, Poland. This new beer arrived on the market in October 2011 in two variants, Minister Pils and Minister Wheat Beer. Ostecx Créative was responsible for packaging design and the development of promotional materials.
Collaboration between Ministry of Brewery and our agency started in Summer 2011. After redesigning the logo and developing the website, we began working on the Minister beer package design. The common goal of the client and our agency was to create a unique, modern label inspired by european brewing culture and tradition.
The bottle labels are based on original drawings from Polish illustrator Kinga Offert-Ploszaj and Bradley Initials font. The two varieties of the beer are distinguished by color.”
October 27, 2011 | 2 Comments
Designed by Pearlfisher | Country: United Kingdom
“Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all aspects of the old branding, focusing on the key points of difference: the Clipper, the yellow and the Cutty Sark typestyle.
The original Clipper ship, drawn in 1923 and updated only once in the last 88 years has now been revised. The team took the opportunity to enhance the icon, putting more momentum and dynamism into the Clipper, effectively putting some wind back into the brand sails. It was vital, however, to maintain the brand’s identity which evokes thoughts of ‘adventure’ and ‘excitement’ amongst the global consumer audience.
The bold yellow colour has been brought back onto the larger front label creating a higher degree of visibility. It echoes the classic Cutty imagery of the mid 1960’s and 1970’s. The green glass has been retained but has been premiumised with key brand messages embossed onto the bottle.
The front of the bottle has the call to action, ‘Our actions define who we are’ which will be the rallying cry for the brand going into the next few years. The back is dominated by a compass image surrounded by ‘The Spirit of Adventure’ which is the new core message for the brand. The bottle cap also has this message, as well as Glasgow, Scotland, printed onto it.”
October 24, 2011 | 5 Comments
Designed by Bailey Lauerman | Country: United States
“Assignment: Design a limited edition wine bottle for Empyreal 75, a pet food protein supplement for dogs and cats. Our main target audience was pet food manufacturers who were considering using Empyreal 75. Our secondary audience was pet food enthusiasts. The red wine was distributed at the Pet Food Forum Tradeshow and is also available for limited purchase. From a packaging standpoint, the challenge was to create something memorable that would be immediately recognizable to dog and cat enthusiasts. The turn around time was two weeks.
The Approach: Both the client and team fell in love with the iconic visual metaphors of the pet collars and tags displayed on the bottles and their association to dogs and cats. The “collar and tag” concept was chosen because of its strong stopping power and packaging opportunities. Production and vendor partners included a printer, tag embosser and a pet collar manufacturer. “Alley Cat Red” and “Foxhound Red” were selected as the names for the two red wines. Both names adorned the stainless steel tags that hung from the leather collars.”