Lovely Package

Curating the very best packaging design

Spanish White Guerrilla

February 13, 2011 | 1 Comment

Designed by Moruba | Illustration: Brosmind Studio | Country: Spain

“Spanish White Guerrilla is a collection of “revolutionary” wines created by Vintae. For the first time ever, the nine white grape varieties which enjoy the greatest international prestige have been cultivated in La Rioja. Nine entertaining warriors, inspired by the origin of the grape which each represents, bring this unusual collection to life.”

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The Measure

February 12, 2011 | No Comments

Designed by The Measure | Country: Australia

“This is the wine label that we (The Measure) developed to give to clients and suppliers as a thank you present. The label features a mixed typographic approach and is printed in super slick gold foil.

As the label says “This one’s a keeper” referring to both the wine for cellaring and the studio for future projects.”

Pink Pigeon

February 11, 2011 | 1 Comment

Designed by devilfishBuddy | Country: United Kingdom

“Creative agency devilfish and Buddy have joined forces to launch a new rum brand for Berry Bros. & Rudd, one of the world’s oldest wine and spirit merchants. The new rum brand is called Pink Pigeon, and hails from the island of Mauritius.

Berry Brothers & Rudd wanted to create a new ‘ultra premium’ rum brand, aiming to attract a new younger rum consumer by breaking with all of the conventional premium alcohol brand communications and packaging.

Whilst researching Mauritius, we found out about the pink pigeon – a rare extension to the pigeon family which is only found in the wild on the island. This unique creature became our brand icon, aligning ‘The Pink Pigeon’ with both the island and the notion of rarity.

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Student Work – Sascha Elmers

February 10, 2011 | 7 Comments

Designed by Sascha Elmers | Country: Germany

“A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.”

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Caelum

February 10, 2011 | 1 Comment

Designed by Dizen | Country: Argentina

“Caelum is a small winery in Agrelo, Mendoza, which makes very special wines. The owners are passionate about the sky. The name of the winery comes from the Caelum constellation. Why not make a wine label that represents the best of their production? So we made a series of cosmic labels for these “galactic wines”.

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Nuevas Rias

February 10, 2011 | 1 Comment

Designed by CB’a Design Solutions | Country: Spain

“A range consisting of three references, each one showing off a unique colour. The transparency plays an important role in the design due to the fact that it enables the different elements of the packaging to fuse together without minimizing its importance. A strong branding consisting of typography of Gothic influences, brief text explaining the characteristics of the liqueur to the consumer and a cross symbolizing of the origin of these orujos. The result, a reinterpretation of the Galician classic codes that add impact on shelves and transmit undisputed quality.”

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Spring Edition!

February 9, 2011 | 8 Comments

Designed by Division | Country: Sweden

“Spring Edition! – Mango Lime Cider. The bear wakes from his hibernation to welcome Spring.”

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Meteor Midnight Red

February 8, 2011 | 1 Comment

Designed by WORK Labs | Country: United States

“The midnight sky over Irvington, Virginia—home of Meteor wine—is clear and dark. When the full moon rises, it’s bright enough to see everything. We wanted to focus on that midnight moon for Midnight Red and printed a grayscale moon on silver metallic label stock. We like to think this bottle is a nice example of “less is more.”

Glow

February 8, 2011 | 4 Comments

Designed by Neumeister | Country: Sweden

Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).

Output: The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.

Outcome: The launch was started off in the cross-border markets in the Nordic countries.”

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Shepherd Neame

February 7, 2011 | 1 Comment

Designed by SAA Design | Country: United Kingdom

“Officially founded in 1698, Britain’s oldest brewer, Shepherd Neame, has recently relaunched it’s premium flagship ale, by SAA Design. Thrice-hopped and bottle conditioned, 1698 is the connoisseur’s choice, and with an ABV of 6.5%, a beer to be savoured.

Originally brewed to celebrate the tercentenary of Britain’s oldest brewer, 1698 is a characteristically hoppy Kentish ale, and has Protected Geographical Indication, the same unique regional protection afforded to Champagne and Parma Ham.

The ale matures naturally in the bottle and can be enjoyed fresh or allowed to settle for a few months to mellow. The natural effervescence produced by bottle-conditioning – the interaction of yeast and brewing sugars – gives 1698 fine, champagne-like bubbles that further enhance the fragrance, flavour and overall drinking experience.

The 500ml bottle label features bold black and white graphics with the three lions watermark; the symbol of Faversham, home of Shepherd Neame and known as the market town of Kings because of it’s Royal connections, adds layers and texture to the new design, endorsed by fifth generation Chairman Jonathan Neame’s signature at the base of the label.

A silver medal winner in the Taste of Britain Awards, 1698 has been included in the International Beer Challenge’s World’s Top 50 Beers.

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Curating the very best packaging design


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