Lovely Package

Curating the very best packaging design

Arctic Beer

March 23, 2011 | 6 Comments

Designed by Tank | Country: Norway

“The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor – while at the same time being something new and fresh.

The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on the brand name and the cold freshness. The arctic purity, the clear and fresh water it is made of, and the brewery being the worlds northernmost, is the very base of the concept. It shows off in the clear blue color and ice sharp arrow that points you in the northern direction. It is freezing cold. It is refreshingly tasty. It is Arctic Beer.”

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Bassano Hard Soda

March 22, 2011 | 3 Comments

Bassano Hard Soda

Designed by Dossier Creative | Country: Canada

A new, vodka-based refreshment beverage inspired by classic Italian sodas of the 1920s, Bassano Hard Soda was developed to evoke the feel of Prohibition within a contemporary context. dossier created the name, proposition and look to communicate an integrated story that would be disruptive on shelf. The identity pays homage to the classic script logotypes of the era, while the closed 4-pack has a small window to reveal the bottles, alluding to something illicit and underground. The brand launched with two flavours, Lemon Sanguinelli and Raspberry Pomelo, which have less sweetness and carbonation than typical for the category, making them more appealing to sophisticated palates.

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Mississippi River Distilling Company

March 21, 2011 | 2 Comments

Designed by MindFire Communications | Country: United States

Mississippi River Distilling Company is a brand new micro-distillery in Le Claire, Iowa that produces small-batch, premium vodka, gin and whiskey. MRDC asked MindFire Communications to develop the brand identity for their River Baron Vodka and River Rose Gin.

We spent a great deal of time learning about the distilling process, the local ingredients and discovering what the heart and soul of the products would be about. We then captured that heart and soul in a powerful and unique brand that drew on the region’s history and local flair. When it came time for the bottle designs, our goal was to create a design that evokes the era of the late 1800s along the Mississippi River.”

A Blind Taste

March 21, 2011 | 4 Comments

Designed by Hope Family Wines | Country: United States

“A Blind Taste is a private wine brand from Hope Family Wines in Paso Robles, California. The label design  inspired by an eye chart layout which gives an unique personality to its brand.”

Vi Novell 2010

March 16, 2011 | 6 Comments

Atipus

Designed by Atipus | Country: Spain

Great mix of iconic and typographic styles for Vi Novell Wine by Barcelona based studio, Atipus.

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Berloga

March 16, 2011 | 1 Comment

Designed by StudioIN | Country: Russia

“We created a custom bottle with a unique relief and asymmetric shape. The wilderness illustration reflects the naturalness and purity of the vodka.

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Student Work – School of Visual Communication

March 16, 2011 | 2 Comments

Designed by Kasper Vindeloev, Asger Hagemann, Kristoffer Hvitfeldt & Stefan Björklund | Country: Denmark

A student project for Mr. and Mrs. T drink mix. The assignment was to redesign the bottles and graphics for the European market.

Schloss Hohenkammer

March 10, 2011 | 1 Comment

Designed by Keller Maurer Design | Country: Germany

“Gut Eichethof, the manor of Schloss Hohenkammer, is run as a strictly organic farm. Cooking oils and fine spirits are the estate’s premium products, including brandies made from apples, plums and quinces, all harvested from the orchard’s 1,000 fruit trees. Our packaging reflects the wide range of flavours and playfully extends the corporate design of Schloss Hohenkammer into a range of high quality products.”

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Wishbone

March 10, 2011 | No Comments

Designed by The Creative Method | Country: Australia

Brief: To create a simple and distinctive wine label for the Wishbone brand out of wine out of Marlborough in NZ. It is a mainstream wine that needed to be remembered from the 1000’s of labels on shelves throughout the world.

Solution: The label is simple and clean. 2 wishbones form a large W in the centre of the label this creates a unique focal point and is memo- rable. A special adhesive label tear section is placed into the front side that can be removed – thus breaking the wishbone, under this label the consumer is encourages to keep the tab, make another wish and with a bit of luck find another bottle.”

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Alternative

March 7, 2011 | 6 Comments

Designed by The Creative Method | Country: Australia

Brief: To name and create a premium organic package for a limited edition of top end organic Marlborough Sauvignon Blanc Wine. It needed to look and feel natural but original and act as a talking point for consumers.

Solution: Alternative was chosen as it reflects a new way of looking at organic packaging. The concept simply shows a vine from the leaves, to the bark to the wine. Every aspect of the packaging was organic, this includes the lazer cut balsa wood, the string and wax that is used to afix the label to the bottle, the outer paper wrapping and even the inks used to print the image.”

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Lovely Package

Curating the very best packaging design


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