Lovely Package

Curating the very best packaging design

Monteith’s Single Source

February 20, 2011 | 4 Comments

Designed by Designworks | Country: New Zealand

“The new Single Source lager is a single minded brand that heralds its own craft process.  A uniquely New Zealand batch-brewed beer, it is unswervingly true to the land and the people from which it originates. Like the resulting flavour, the design needed to embody its real character, integrity and undeniable class.

The design approach was to place the product at the fore – the idea of ‘The journey of creation’ is the story of creating a beer that fits the brewer’s exacting ideals. The name Single Source is the process – hand picking, the beer’s traceable origin and craftspeople, the bottle as a protector, the signature line as the human imprint on the beer’s creation.

We honoured this rich brand story through every facet of the packaging. The black bottle adds to our objective of preserving freshness but it also allowed Single Source to look different within the beer category, gave shelf appeal and provides a striking counterpoint to its label. The signature Monteith’s silhouette was retained to ensure Single Source sits within the Monteith’s family of beers, but by using a black glass bottle we are protecting the contents from light and heat (black bottles are ten times better at protecting the beer than green bottles) to retain the beer’s unique characteristics.”

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The Handshake

February 17, 2011 | 1 Comment

Designed brainCELLS | Country: Australia

“In 2010 brianCELLS designed a new series of wine labels for a well respected West Australian Liquor merchant, Liquor Barons.

As the label describes, ‘The handshake is an in-house program of the Liquor Barons Co-operative. We seek out quality wine from renowned vineyards and submit for judgement to our distinguished panel. Culling many that don’t make the grade, we only bottle what is agreed to be exceptional value for money. We hope you enjoy our ongoing selections.’

The handshake concept is re-enforced through the use of a minimal typographic front label that wraps around the bottle to reveal two hands about to shake with each other. Thus, rewarding customers who pick up the bottle off the shelf.”

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Sigtuna Ace Of Spades

February 16, 2011 | 2 Comments

Designed by Morkman Reklambyrå | Country: Sweden

“Sigtuna is an up and coming micro brewery just outside of Stockholm, Sweden. They have recently received numerous awards for their beers and continue to reap success within the beer communities. Ace Of Spades is the strongest beer ever brewed in Sweden, produced in a strictly limited edition for fans of the brewery. The label depicts chief brewer/ideologist Mattias Hammenlind hanging out in the company backyard.”

Eno Wines

February 16, 2011 | 6 Comments

Designed by LP/w Design | Country: United States

“Eno Wines is a Berkeley-based, boutique winery producing small batches of Pinot Noir, Old Vine Zinfandel, Grenache, and Syrah from world class and undiscovered vineyards.

From the beginning, Eno Wines has been a labor of love for all involved.

The labels for the bottles hold equal importance to the wine inside – a new idea back then has become an industry standard. For the past ten years, the challenge remains the same: find the story and tell it better. The 2008 wines held special importance as it was the year Sasha, the winemaker, became a father. The labels always obliquely reflected events in his life and the theme for that year could only be family.”

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Spanish White Guerrilla

February 13, 2011 | 1 Comment

Designed by Moruba | Illustration: Brosmind Studio | Country: Spain

“Spanish White Guerrilla is a collection of “revolutionary” wines created by Vintae. For the first time ever, the nine white grape varieties which enjoy the greatest international prestige have been cultivated in La Rioja. Nine entertaining warriors, inspired by the origin of the grape which each represents, bring this unusual collection to life.”

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The Measure

February 12, 2011 | No Comments

Designed by The Measure | Country: Australia

“This is the wine label that we (The Measure) developed to give to clients and suppliers as a thank you present. The label features a mixed typographic approach and is printed in super slick gold foil.

As the label says “This one’s a keeper” referring to both the wine for cellaring and the studio for future projects.”

Pink Pigeon

February 11, 2011 | 1 Comment

Designed by devilfishBuddy | Country: United Kingdom

“Creative agency devilfish and Buddy have joined forces to launch a new rum brand for Berry Bros. & Rudd, one of the world’s oldest wine and spirit merchants. The new rum brand is called Pink Pigeon, and hails from the island of Mauritius.

Berry Brothers & Rudd wanted to create a new ‘ultra premium’ rum brand, aiming to attract a new younger rum consumer by breaking with all of the conventional premium alcohol brand communications and packaging.

Whilst researching Mauritius, we found out about the pink pigeon – a rare extension to the pigeon family which is only found in the wild on the island. This unique creature became our brand icon, aligning ‘The Pink Pigeon’ with both the island and the notion of rarity.

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Student Work – Sascha Elmers

February 10, 2011 | 7 Comments

Designed by Sascha Elmers | Country: Germany

“A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.”

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Caelum

February 10, 2011 | 1 Comment

Designed by Dizen | Country: Argentina

“Caelum is a small winery in Agrelo, Mendoza, which makes very special wines. The owners are passionate about the sky. The name of the winery comes from the Caelum constellation. Why not make a wine label that represents the best of their production? So we made a series of cosmic labels for these “galactic wines”.

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Nuevas Rias

February 10, 2011 | 1 Comment

Designed by CB’a Design Solutions | Country: Spain

“A range consisting of three references, each one showing off a unique colour. The transparency plays an important role in the design due to the fact that it enables the different elements of the packaging to fuse together without minimizing its importance. A strong branding consisting of typography of Gothic influences, brief text explaining the characteristics of the liqueur to the consumer and a cross symbolizing of the origin of these orujos. The result, a reinterpretation of the Galician classic codes that add impact on shelves and transmit undisputed quality.”

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