February 11, 2011 | 1 Comment
“Creative agency devilfish and Buddy have joined forces to launch a new rum brand for Berry Bros. & Rudd, one of the world’s oldest wine and spirit merchants. The new rum brand is called Pink Pigeon, and hails from the island of Mauritius.
Berry Brothers & Rudd wanted to create a new ‘ultra premium’ rum brand, aiming to attract a new younger rum consumer by breaking with all of the conventional premium alcohol brand communications and packaging.
Whilst researching Mauritius, we found out about the pink pigeon – a rare extension to the pigeon family which is only found in the wild on the island. This unique creature became our brand icon, aligning ‘The Pink Pigeon’ with both the island and the notion of rarity.
February 10, 2011 | 7 Comments
Designed by Sascha Elmers | Country: Germany
“A series of wine bottles that use simple pictographs to illustrate the relationship between the wine and the food with which it should be paired. The definitive pictographs also act to substitute the lengthy descriptions often printed on wine labels, thereby making the bottles visually appealing and minimal. On the shelf amongst other wine they stand out, and are easily read by the customer, so they’re quickly able to determine which wine they should choose with their meal.”
February 10, 2011 | 1 Comment
Designed by Dizen | Country: Argentina
“Caelum is a small winery in Agrelo, Mendoza, which makes very special wines. The owners are passionate about the sky. The name of the winery comes from the Caelum constellation. Why not make a wine label that represents the best of their production? So we made a series of cosmic labels for these “galactic wines”.
February 10, 2011 | 1 Comment
Designed by CB’a Design Solutions | Country: Spain
“A range consisting of three references, each one showing off a unique colour. The transparency plays an important role in the design due to the fact that it enables the different elements of the packaging to fuse together without minimizing its importance. A strong branding consisting of typography of Gothic influences, brief text explaining the characteristics of the liqueur to the consumer and a cross symbolizing of the origin of these orujos. The result, a reinterpretation of the Galician classic codes that add impact on shelves and transmit undisputed quality.”
February 9, 2011 | 8 Comments
Designed by Division | Country: Sweden
“Spring Edition! – Mango Lime Cider. The bear wakes from his hibernation to welcome Spring.”
February 8, 2011 | 1 Comment
Designed by WORK Labs | Country: United States
“The midnight sky over Irvington, Virginia—home of Meteor wine—is clear and dark. When the full moon rises, it’s bright enough to see everything. We wanted to focus on that midnight moon for Midnight Red and printed a grayscale moon on silver metallic label stock. We like to think this bottle is a nice example of “less is more.”
February 8, 2011 | 4 Comments
Designed by Neumeister | Country: Sweden
“Input: Åbro Bryggeri, one of the most modern family breweries in Europe, wanted a brand new design concept for a brand new mixed drink named Glow. They were hoping for love from young women and respect from young men (above legal age for drinking of course).
Output: The design for Glow is modern and colourful, clearly flirting with the fashion pack among the target group.
Outcome: The launch was started off in the cross-border markets in the Nordic countries.”
February 7, 2011 | 1 Comment
Designed by SAA Design | Country: United Kingdom
“Officially founded in 1698, Britain’s oldest brewer, Shepherd Neame, has recently relaunched it’s premium flagship ale, by SAA Design. Thrice-hopped and bottle conditioned, 1698 is the connoisseur’s choice, and with an ABV of 6.5%, a beer to be savoured.
Originally brewed to celebrate the tercentenary of Britain’s oldest brewer, 1698 is a characteristically hoppy Kentish ale, and has Protected Geographical Indication, the same unique regional protection afforded to Champagne and Parma Ham.
The ale matures naturally in the bottle and can be enjoyed fresh or allowed to settle for a few months to mellow. The natural effervescence produced by bottle-conditioning – the interaction of yeast and brewing sugars – gives 1698 fine, champagne-like bubbles that further enhance the fragrance, flavour and overall drinking experience.
The 500ml bottle label features bold black and white graphics with the three lions watermark; the symbol of Faversham, home of Shepherd Neame and known as the market town of Kings because of it’s Royal connections, adds layers and texture to the new design, endorsed by fifth generation Chairman Jonathan Neame’s signature at the base of the label.
A silver medal winner in the Taste of Britain Awards, 1698 has been included in the International Beer Challenge’s World’s Top 50 Beers.
February 3, 2011 | 1 Comment
Designed by Symington Family Estates | Country: Portugal
“Inspired by the upcoming Chinese New Year and the use of vibrant colors in the Asian culture, the Graham’s Port Asia New Year Edition packaging has been specially released to mark the celebration for this occasion.
Red, green and black were chosen to interpret: prosperity and happiness; harmony and balance; power and masculinity. These concepts are expressed through the detailing of the design in the wrought iron 1890 gate at the ‘Malvedos’ property in the Douro valley.
February 3, 2011 | 12 Comments
Designed by Sidecar | Country: Spain
“A Series of wines inspired by the Seven Deadly Sins. The design of the bottles reflect each one of the sins visually. Fall into temptation.”