July 28, 2011 | 3 Comments
“The idea was to bring a craft beer feel to the wine category. A masculine, old letterpress approach used to demonstrate the fact that the winery is essentially a four-person, hands-on operation … much like craft brewing.”
July 27, 2011 | 7 Comments
Designed by Marco Manansala | Country: United States
Conceptual packaging from Los Angeles based designed Marco Manansala.
“The project was to create a promotional beer packaging piece for a fictitious brewing company called, Black Market Goods. Because of the company name, the bottles were created to resemble illegal weapons sold in the black market. Each bottle took about 10 hrs to create due to the long drying times of the primer paint used for the body. Shiny yellow engine enamel was used on the removable fins, cap and on the base of the bottle to offset the matte color of the primer. Finally, a wooden box with a bracing system was designed and constructed to hold the bottles in place during transportation.”
July 26, 2011 | 3 Comments
Designed by CB’a Graell | Country: Spain
“The design agency CB’a Graell, specialized in packaging and branding, has created the image for Berezco, the new pacharan of Ambrioso Velasco (Diego Zamora Group). The new design consists in the deconstruction of the brand. The use of a typography that communicates origin and tradition juxtaposed with a black background that makes the colours vibrate and the form of the bottle itself, enables the brand to transmit both authenticity and modernity: values that define a product that has been exclusively elaborated with the best blackthorn originating 100% from Navarra and whose traditional maceration process enables us to savour the authenticity of this pacharán.”
July 24, 2011 | 2 Comments
Designed by Phoebe Mak | Country: United States
“The assignment was to redesign an existing brand of wine in the market today. I chose Beaulieu Vineyard as my brand and designed labels for a lower end Cabernet Suavignon and Chardonnay and a higher end Cabernet Sauvignon along with a wine case.”
July 22, 2011 | 2 Comments
Designed by St. Bernadine Mission Communication Inc. | Country: Canada
“Saskatoon, Canada’s Great Western Brewing Co’s eponymous family of beers has been a regional favourite for over 20 years. In advance of moving into new markets, Saint Bernadine Mission Communications was asked to update the brand to better reflect the mainstream flavour profile and positioning and increase shelf presence.
Key messaging included refreshment, heritage, tradition, and dedication to quality, shown by research to be important to core consumers.
The existing logo was reworked to retain key characteristics and improve readability and shelf presence. A die cut label and award seal represent quality, the employee founded statement celebrates heritage, the brewery graphic acknowledges tradition, and the “extra aged” text highlights a true point of difference in their brewing process that results in much smoother beers. As well, a section was provided to enable someone to “dedicate” a case of beer to by way of thanks. The design system needed to accommodate four (and potentially more) flavours.
July 21, 2011 | 16 Comments
Designed by Larisa Mamonova | Country: United States
“Russky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea. Russky would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters. The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm. Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail.”
July 21, 2011 | No Comments
Designed by BRND WGN | Country: Malta
“What better way to celebrate Christmas than with a good bottle of fine Shiraz shared amongst good friends. To celebrate Christmas 2010, BRND WGN decided to thank clients, partners and friends with a bespoke labeled bottle of premium shiraz produced by a local boutique winery from hand picked grapes harvested from the sunny mediterranean island of Gozo. The label was hand drawn by senior designer Karl Attard and inspired by the various characters and personalties who make up the agency.”
July 18, 2011 | 5 Comments
Designed by Monday Collective | Country: United States
“A simple brand identity, inspired by traditional Japanese calligraphy, reflects the swift movement of the Samurai warrior in action; a Japanese designer provided cultural insight and inspiration and a Japanese calligrapher (both from Monday Collective’s group of experts) hand-crafted the bold, authentic type style; a simple brand icon on the neck of the bottle captures the Samurai in his warrior helmet, as a mark of distinction; and the story extends to the back-of-pack with an illustration of the Samurai warrior in action. The result differentiates Hiro Sake from both traditional and new spirits by simply expressing its cultural authenticity with a contemporary style that connects with today’s international spirits consumer. Hiro Sake comes in two variants, Hiro Red (Junmai) which is served hot and Hiro Blue (Junmai Ginjo) which is served cold, communicated simply through a vibrant color palette. Hiro Sake will be introduced to the Greater New York area Summer of 2011, with a national roll-out later in the year.”
July 15, 2011 | 8 Comments
Designed by Simon Ålander | Country: Sweden
“This was an assignment for school where I was asked to design some sort of packaging — so I decided to make a fictional beer label. The reason that I wanted to make a beer label was because I like the format of the bottle and I wanted to experiment with that. Water, malt hops & yeast is an organic lager made for design-conscious people who also think about the environment.
The label on the front is a customized hand-drawn version of the beautiful typeface Phaeton with lots of soft curves to enhance the ecological feeling of the label.”
July 15, 2011 | 1 Comment
Designed by Nosh Creative | Country: United States
“We designed this label in a unique way so that the metallic, paper label wrapped around the bottle and stopped just short to make a silhouette of a wine glass. The calligraphic logo was silkcreen prior to the label application. Only the type and year are mentioned on the “front”. While all other information is saved for the back so not to distract from the simple design.”