Lovely Package

Curating the very best packaging design

3 Tales

December 16, 2010 | No Comments

Designed by Christopher David Thompson | Country: New Zealand

“Wine brand created for Marisco Vineyards – in partnership with DeBortoli Wines of Australia. Two winemakers who went through Roseworthy College oenological studies together later become hugely respected winemakers in their own respective rights, and got together to create a wine brand for the Australian market – utilising New Zealand’s premium Sauvignon Blanc.

First things first was to come up with a name to represent the partnership and the brand – 3 Tales was the solution – meaning the 3 stories involved;  Brent Marris (NZ Winemaker) + Darren DeBortoli (Aust Winemaker) + the wine itself = 3 Tales.

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Mr Mundy

December 14, 2010 | No Comments

Mr Mundy

Designed by Swear Words | Country: Australia

“Not too far from Tooborac village (across the gully and beyond the ridge), a Mr Mundy had a plan: a quest for gold to feed his clan. But one fateful day there was a terrible brawl, that challenged the propriety of his sparkling haul. For Mr Mundy there was no doubt, that golden bounty was his to tout. So amongst the scuffle and vicious dissent, he unloaded a weapon that made clear his intent. He put it to use and maimed his foe, then plunged it in the cork of a delicious merlot. Vibrant fruit, chocolate, spice, and a wonderful hue, it enveloped his palate as he savoured his coup.”

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Neige Ice Ciders Gift Set

December 14, 2010 | 1 Comment

Designed by Chez Valois, Branding & Design | Country: Canada

“Chez Valois, Montreal based branding & design agency, created special edition discovery gift set packaging for Neige Ice Ciders. With it’s mirror-like backing, the set attracts the consumers attention. This one piece packaging, made with no glue has a complementary tasting note form slided in the back.

The cidery La Face Cachée de la Pomme is inspired by the technique used to make ice wine, and by Québec’s very particular climate. Neige (meaning snow in English) ice ciders were born out of this Canadian province’s terroir which has the extreme cold winter temperatures needed to produce the concentration of sugars for its creation.”

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Entente

December 13, 2010 | 2 Comments

Designed by Christopher David Thompson & Trelise Cooper | Country: New Zealand

Marisco Vineyards have had a long-standing relationship with international fashion designer Trelise Cooper, sponsoring many of her fashion shows etc. As a result of that friendship and business partnership an opportunity came up to involve Trelise in the design for a limited release wine. I was engaged to create the design and artwork for the brand, being briefed by Trelise, who offered her ideas and inspirations. With her strong affinity for all things French and antique, the brand needed to represent Trelise in its style and elegance. Using the concept of ‘Harmony’ as a base, in terms of the harmonious combination of wine varieties (Viognier, Chardonnay, Pinot Gris, Gewürztraminer and Riesling), and the harmonious relationship between the two company brands, its French synonym ‘Entente’ was chosen – symbolising the coming together – or accord between the two parties. Growing on the concept of ‘harmony’ I  found some antique sheet music which became the basis for the label design,  elements of which were totally reworked in pen and ink – creating a beautifully elegant, timeless and delicate design.”

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Belvedere Vodka

December 11, 2010 | No Comments

Designed by Aloof | Country: United Kingdom

“Packaging design for global luxury spirits brand, Belvedere Vodka.

In addition to developing highly innovative concepts for gift packaging (for future release), Aloof were also briefed to refine the existing standard gift box.

We conceived a way of making the tree design appear more 3-dimensional and tactile, and sourced a more premium metallic carton board. To make production more accurate and efficient, we replaced the existing caselined box with a sleek carton and made the signature blue seal an integral part of the design.”

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FLITRINI

December 8, 2010 | No Comments

Designed by Nadie Parshina | Country: Russia

Redesign of FLIRTINI cranberry wine package for Creative Wine Company.

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Bottle Of

November 29, 2010 | No Comments

Designed by Swear Words | Country: Australia

“We had a lot of fun designing this brand identity and wine label for Bottle Of, the brief sort of went like this.. “You won’t find any talk of appellations or terroir here, just a fine drop at a tidy price.”

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Jacob’s Creek

November 27, 2010 | No Comments

Designed by Mash | Country: Australia

“Jacobs Creek, a major player in the world of wine. A highly successful volume brand that wanted to expand it’s repertoire and make sure the fringes of their target market were being catered for. Market research uncovered the opportunity to provide a new wine for the sweet wine drinker (a predominantly over 27’s female  market). Mash was approached to design the packaging for 2 Moscato’s, a white and a rosé. While the Jacob’s Creek branding remains, a new direction for packaging was created. A link is made to the brand heritage, while the abstract pattern with silver foiling adds a new dimension to the Jacob’s Creek brand.”

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Lobo Apple Cider

November 26, 2010 | No Comments

Designed by Mash | Country: Australia

“Lobo, Spanish for wolf and a cloudy apple cider from the Adelaide Hills. Mash re-designed the existing Lobo packaging with a completely new approach and new level of sophistication for the apple quaffing connoisseur. Working with LA illustrator Jason Holley, a new cunning wolf character was created. Rough hand painted text you might see on a farm shed forms the logo type in keeping with the hand made approach of this juicy cider.”

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Samson

November 25, 2010 | No Comments

Designed by Sean Flanagan | Country: United States

“Bottle design and branding for New Jersey-based craft brewer Jeff Samson. Starting with the legend of Samson and the Lion most of us are familiar with and adding a beverage industry twist, these liter bottles are screen printed front and back and packaged in original repurposed beverage crates.”

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Lovely Package

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