April 24, 2014 | 3 Comments
Designed by Stranger & Stranger | Country: United States
“Dewar’s®, the world’s most awarded blended Scotch whisky, has unveiled a new look, developed in collaboration with specialist packaging design and branding consultancy, Stranger & Stranger.
The refreshed look applies across the brand portfolio, with distinctive new shapes for each bottle in the range, new presentation gift boxes, labelling, bespoke typefaces and a visual identity all inspired by Dewar’s® remarkable heritage, craft and provenance.
Ivan Bell, the packaging design group’s managing director, explains, ‘Working closely throughout with the Dewar’s® brand team, we went on a journey back to the origins of the brand. The Dewar’s® story is such a rich and authentic tapestry it made complete sense for us to incorporate this across all the packs. Using light contemporary touches we’ve allowed Dewar’s® to wear its considerable heritage with pride, tell the real story behind this great true scotch and reinvigorate the brand.”
April 21, 2014 | No Comments
Designed by Slice Design | Country: United Kingdom
“Nick came to us with his idea of creating authentic high-quality RTD frozen cocktails and challenged us with the task of identifying a positioning, naming and packaging design for the brand.
The current competitors in the market did not emulate the flavour and quality of hand mixed cocktails. We identified a brand positioning for Köld, which focussed on the idea of sophisticated urban cool and tapped into the trend for all things Scandinavian. This allowed the brand to be clearly differentiated from the competitors who mostly focussed on fun with fruity sweet cocktails. Köld targets those who enjoy authentic cocktails and want to be able to recreate this taste experience at home. Köld cocktails are sealed into individual serve pouches which are placed in the freezer and then squeezed into your glass and served KÖLD, a perfect cocktail guaranteed every time.
As it is a frozen cocktail, we wanted something clear, pure and unique. The snowflake gave us the opportunity to create something bold and iconic for impact at fixture, whilst allowing the flexibility for individual flavour communication.”
March 31, 2014 | 2 Comments
Designed by Cause+Affect | Country: Canada
“Odd Society Spirits is a small-batch craft distillery in the heart of East Vancouver and Cause+Affect was responsible for its entire brand including naming, logo, brand story and website as well as the distillery and tasting lounge interior design and individual product naming and packaging design along with copywriting.
East Van Vodka is the first spirit distilled by Odd Society, which opened its doors for business on Powell Street at the foot of Commercial Drive in late October 2014.”
March 26, 2014 | 2 Comments
Designed by Ultra Creative | Country: United States
“A year-end pop culture cleansing dipped in the mystique of the French Quarter’s darker corners. Relax with a mug of hot chocolate elixir, reflect on 12 scourges that were visited upon us in 2013, and personally conjure a message from beyond to reveal what 2014 holds in store for you.”
March 26, 2014 | 1 Comment
“The Figula winery vineyards are located at Balatonfüred and its sounding places. One such place is Balatonszőlős – Sóskút. This winery is one of the most beautiful areas and it is mentioned as a crown jewel of the winery. From here came our idea to deal with the coat of arms of the two areas. In compliance with the rules of heraldic coat of arms the combination of the two places has been created. As a great shield the coat of arms of Balatonfüred embraces the coat of arms of Balatonszőlős in a shape of a heart. This is the Fess Point, the most important element of the coat of arms. Thus this sign embodies in a authentically manor the relationship between Wine, Winery and Sóskút-vineyard.
In this concept we created a custom font for the winery that is modern, but also reflects to the basics of the heraldic emblems.”
March 25, 2014 | No Comments
Designed by Fifty3 | Country: United Kingdom
“Dámes Labouré-roi 2010 is a classic complex French red. The brief was to make a classic Bordeaux bottle seductive, mysterious and complex. So we made the taste notes the key element on this print, with a rich copper foil on a substantial recycled board it really makes a pretty good looking bottle label. Each bottle is hand dipped in a copper wax to finish is off.”
March 19, 2014 | No Comments
Designed by La Croqueta Estudio | Country: Argentina
“A project that pays homage to the first South American Pope in history. From Argentina, the birthplace of Pope Francisco, a wine designed in two varieties (Malbec and Chardonnay) represents the transformation of Jorge Bergoglio (Cardinal) to Pope Francisco.”
March 11, 2014 | 1 Comment
Designed by StudioMax Design | Country: United States
“RuTT Beer Brewery is a small company from the Tampa Bay Area born with a passion for craft beers. We produce Gluten Free specialty beers rich in flavor, aroma and personality.”
March 10, 2014 | No Comments
Designed by Post Projects | Country: Canada
“Brassneck Brewery is a new retail brewery in the Mt. Pleasant neighbourhood of Vancouver, BC. Brassneck offers brewed on-site selections at their growling fill station or their cozy tasting lounge. Post was commissioned to establish Brassneck’s visual identity; the identity makes use of bold typography, starkly contrasted by more loose, whimsical ink drawings by artist Maggie Boyd.”
March 2, 2014 | 1 Comment
Designed by lg2boutique | Country: Canada
“A wine grower at the forefront Quebec’s winemaking industry, Léon Courville mandated lg2boutique to redesign its entire brand platform and adapt it to all its product lines. Combining passion, ingenuity and wine-growing know-how, Léon Courville Vigneron and its team of experts produce an international-calibre wine from Quebec soil, one bottle at a time. The new identity had to reflect the history of the vineyard and the tradition it proudly upholds.”