Lovely Package

Curating the very best packaging design


November 24, 2014 | 1 Comment


Designed by Atipus | Country: Spain

“Packaging design for Chérie, a new Belgian top fermented cherry-flavoured wheat beer.”


Red Brick Brewery

November 24, 2014 | 1 Comment


Designed by Not Perfect | Y&R Vilnius | Country: Lithuania

“Task: To create visual identity for experimental Red Brick Beer Workshop, which has been set up in the 230 year-old red brick brewery on the Baltic Sea shore. A place where experiment and play with unconventional raw materials gives birth to small batches of unexpected and amusing sorts and flavours of beer.

Solution: Compelling and natural, over-simplistic design embraces the sea, declining all the décor-enriched beer designs, trying to merge the playful nature of craft beer with the sense of technological simplification, giving the feeling of hand-crafted quality.

Results: Employing vector graphics, we created modern minimalistic package design, conceptual seaside visual identity and a logo of a cart bearing three bricks, which stand for three distinct Red Brick Beer Workshop types of beer. Now every brick dreams of becoming a red brick…”



November 23, 2014 | No Comments


Designed by Buddy | Country: United Kingdom

“When Devon-based Ashridge Drinks asked us to create a new identity and language for their premium and organic ciders and soft drinks, we were determined to challenge the category. The depiction of fruit remained vital, but we were able to approach it in a more symbolic way, creating miniature works of modern art using abstract fruit shapes to differentiate flavour and variant.

Combined with our brand line The Art of Fine Drinks, and a foiled signature-style logotype, the identity highlights the exquisite craft on which Ashridge has built its reputation. Vibrant yet premium, the identity possesses the flexibility to work in harmony across the brand’s entire portfolio, from sparkling champagne-style ciders, organic vintage ciders and non-alcoholic fruit drinks.”



November 20, 2014 | No Comments


Designed by Solo | Country: Spain

“As part of the redesign of wine cellar Sabau’s corporate identity, Solo has designed the label of the company’s premium wine, Cinquantanys. Inspired by the family history, when the life of the grandfather, father, and son, becomes cyclical, in the same way that the label covers the whole bottle and starts again. A history that lasts for fitfty years (Cinquantanys). Completed with a beautiful crafted illustration (by Danilo Agutoli) of the grandfather, Sabau Cinquantanys is a personal and bold label.”

Nya Carnegiebryggeriet

November 20, 2014 | No Comments


Designed by Pond STHLM | Country: Sweden

“With the challenging task of creating a modern classic, Carlsberg, in collaboration with Pond STHLM has developed a new visual identity, logo and packaging design for the newly opened Nya Carnegiebryggeriet in Hammarby Sjöstad.

“For us it was important to find a balance between the old and the new in both the visual identity and packaging design. Thanks to a flexible and open approach we have landed in an identity, logo and packaging design we are extremely happy and proud of”, says Sebastian Tarkowski, marketing manager at Nya Carnegiebryggeriet.”


Choc Chic

November 17, 2014 | No Comments


Designed by Polygraphe | Country: Canada

“Chic Choc is a new spiced rum produced by Domaine Pinnacle.

The identity is based on the legend of an adventurer, the mayor’s daughter  a ferocious beast and rum. We thought of and wrote the story for the back of the bottle. This elixir is a tribute for all of us who like to take audacious paths.”


Full Steam Brewery

November 14, 2014 | 1 Comment


Designed by Helms Workshop | Country: United States

“We began work with Fullsteam founder Sean Wilson in 2008, helping to articulate his vision for a brewery built around the contrast between industry and agriculture. Those two worlds, along with a grain silo worth of passion and creativity, are reflected in parallel beer lines. American Progress reflects a more traditional, industrial approach to classic beer styles while the brewery’s Plow-to-Pint offerings incorporate North Carolina agricultural staples like persimmons, grits and sweet potatoes.

Sweden’s Kurt Lightner worked with us to craft intricate, textural illustrations that provide a striking contrast to the iconic typography. 

Currently on tap across the state and available in growlers, Fullsteam plans to launch retail packaging in 2014. Visit to learn more about the brewery, and for a chance to be immortalized on their famed “Wall of Awesome.”


Celler Cairats

October 31, 2014 | 2 Comments


Designed by Dorian | Country: Spain

“Celler Cairats is a young catalan winery that started in 2010. Their vineyards are located in Darmós y Els Guiamets, two villages in the region of Priorat that treasure centuries of tradition in vine growing. The image created for their two wines has focused on highlighting the young nature of the winery, representing the rural environment that surrounds the winery and vineyards in very fresh and attractive way.”


450 North Brewing Company

October 22, 2014 | No Comments


Designed by CODO Design | Country: United States

“We first met Dave and his sons back in 2012 when we helped to brand 450 North Brewing Co. That first project was foundational, ending with a visual identity system.

Earlier this year, we were excited when Dave called to have us design packaging for their 4 house beers; Scarecrow IPA, Copperhead Amber, Ironman English Ale, and Honey Kölsch. We got to dig back into the same Indiana farm aesthetics we explored initially and developed a fun package design system that they can grow into as they continue adding seasonals and specialty beers.”


Student Work – Marcel Messner

October 19, 2014 | 1 Comment


Designed by Marcel Messner | Country: Germany

“Honest, authentic, strong – that’s KOLBEN, a real beer for real men. It’s the perfect refreshment after you spent a whole day in the forest chopping wood for your fireplace.

In this student project of the masters-program Packaging, Design & Marketing at Stuttgart Media University in Germany the task was to create a unique beverage brand including marketing, packaging and graphic design. From the earliest concepts to the production of the bottles and secondary packaging, we produced everything in-house at the University.”


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Lovely Package

Curating the very best packaging design