Lovely Package

Curating the very best packaging design

H.U.M.M Limoncello

September 4, 2013 | No Comments

Designed by Butcher & Butcher | Country: New Zealand

“Brand & concept development for Morgan & Geradi ltd. The packaging concept is a precursor to a larger brand story and communications model, touching on memories, travel and human connection — a subtle and joyful insight into a Kiwi & Italian partnership.”

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Viscova Vodka

September 2, 2013 | 2 Comments

Designed by Sasquatch Agency | Country: United States

“The Viscova Vodka package is inspired by the renowned Polish Winged Hussars, the elite Polish Calvary unit of the 16th to 18th centuries. The clean black label shows an illustrated image of a proud, mounted winged Hussar with a traditional long lance.

John and Steve Vissotzky, two brothers of Polish descent, founded Double V Distillery in 2009, and make the traditional small batch Viscova Vodka in copper stills in Battle Ground, Wash. The brand name and label graphic pay homage to the ancestral roots of the two brothers.

The label was screen-printed to give the bottle a clean, streamlined aesthetic. The black-on-clear look and unique shape of the bottle were designed to standout on the crowded vodka shelves of liquor and grocery stores.

Sasquatch’s internal team on the project consisted of Creative Director Ben Jenkins, who also served as copywriter, and Senior Design Director Kristin Casaletto, who designed and illustrated the label.”

Student Work – Jessica Haas

September 1, 2013 | 1 Comment

Designed by Jessica Haas | Country: United States

“This was a school assignment in Packaging 101. The project was to design a beverage of your choice and the challenge was hat you’re limited to only one color. We the lack of 4 color imagery I was forced to utilize the color of the beverage itself. A few people in my class were doing juice so I moved to a more fun option, a cocktail mix which allowed me to experiment with different bottle shapes. The Boston round had a great feel to it and was calling out for typography. I decided to keep it simple and just use type but my professor felt it needed some sort of appetite appeal. I finished the assignment off with a small illustration of a lemon slice which I think really makes the piece eye catching.”

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Brooklyn Gin

August 28, 2013 | 1 Comment

Designed by Spring Design Partners, Inc. | Country: United States

“Spring Design Partners was selected to create the Brand Identity and Package Design for a new super premium Gin that reflects the essence of its birthplace and engages Mixologists with its hand-crafted, micro-distilled pedigree. Inspired by the ingenuity of Brooklyn, a sometimes gritty, but always soulful borough, we crafted a visual identity for Brooklyn Gin that blends old-world craftsmanship with today’s artistic, vibrant culture. The bottle structure pays homage to the apothecary origins of gin, reinforcing its place in the new speakeasy, while the medallion label – stamped in metal – celebrates the authentic spirit at the core of the brand. For the modern Mixologist, Brooklyn Gin captures the magic and magnetism of a time and a place where the cocktail is king The package has generated tremendous attention resulting in national media coverage by The New York Times and The Huffington Post along with hundreds of blog posts. Brooklyn Gin is now sold in over 55 on-premise accounts and dozens of off-premise locations throughout the 5 boroughs. With over 300 cases sold in 1Q 2011, the brand is on its way to exceeding its sales target for 2011.”

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Student Work – A.J. Poholski

August 21, 2013 | 1 Comment

Designed by A.J. Poholski | Country: United States

“Golden Monkey is a Tripel brewed ale with a rich warming flavor. Through this label, the beautiful color of the beverage within is showcased as the glowing fur of the legendary golden monkey. This monkey on top embodies everything about this ale, a playfulness, a cleverness, and a satisfaction that can only be found in a beverage of such quality. The three wise monkeys have stood for their respective meanings for centuries and this top monkey has seized the opportunity and broken free from his long held position. The golden monkey is wise enough to know that the brother that can see can not say a word and the brother that could speak in protest is blind to his actions. Be the golden monkey.”

MR BLACK

August 20, 2013 | 2 Comments

Designed by MR BLACK | Country: Australia

“We know MR BLACK isn’t for everyone, it’s not some cloying sickly sweet kiddie drink. It’s a rich, cold drip coffee liqueur for those who appreciate good coffee so our packing needed to speak to that. At MR BLACK we’re lovers of creative culture, so we knew we had to get a local artist in to help complete the product. At the same time, we didn’t want it to be an overpowering element of the design or to draw attention from the liquid inside.

Sydney artist Dale Bigeni created an original artwork for the bottle that is screen printed on the back face, revealing only as the liquid is drunk. This allows us to have quite a bold and minimal design on shelf, but has some interest and playfulness once taken home. At the end of the day, we just wanted MR BLACK to look as good as it tastes.”

Coors Banquet Special Edition Pint Series

August 17, 2013 | 4 Comments

Designed by Landor | Country: United States

“From its origin as the beverage of choice at Colorado miner banquets to its high-quality ingredients, Coors Banquet is the one and only beer that exemplifies the legendary timeless western spirit.

The Banquet Beer celebrates its rich heritage with the limited release of three special edition pint designs, each commemorating an iconic symbol that has made Coors Banquet The Legend Since 1873.”

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RedLeg

August 15, 2013 | No Comments

Designed by ButterlyCannon | Country: United Kingdom

“Premium brand design agency ButterflyCannon have created the brand identity and pack design for RedLeg, an authentic Caribbean spiced rum infused with Jamaican vanilla, ginger and spices.

RedLeg’s design captures the brand’s laid back Caribbean spirit; casual, chilled and totally Irie. An attitude shared by the brand’s friendly little symbol -  the red legged hermit crab – a native of the glorious Caribbean coral reef whose scarlet legs protrude from its tiny shell and appear to have caught a little too much sun. A likeness that didn’t go unnoticed when the pale, rum loving, immigrants arrived from Scotland in the 17th Century and suffered from the same sun burn issues, their descendants still known today as the Red Legs.

“We feel that ButterflyCannon interpreted our brief perfectly. We’re delighted with the end result; the packaging design alone has led to bar listings!” Don Goulding, CEO Blavod Drinks.

The design has also already won a silver medal in the 2013 San Francisco Spirit Awards.”

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Coven

August 14, 2013 | 6 Comments

Designed by Hired Guns | Country: Canada

“Hired Guns Creative provided the product naming, branding, and packaging design for Coven, a vodka from Arbutus Distillery, Vancouver Island’s newest craft distillery.

Cloaked in the heavy mists of the West Coast, a timeless rite enchants those who seek a greater spirit. Initiation requires strict dedication to the craft. There is power in numbers, so gather together because when the light fades, the ritual begins.

We’ve been waiting for you.”

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3 Howls

August 12, 2013 | 1 Comment

Designed by Force & Form | Country: United States

“Force & Form was commissioned to create an idiosyncratic brand identity for a new distillery, one that could blend Old World traditions with the creative vibe of Seattle’s SODO district—which the distillery calls home. We named, branded and packaged the distillery “3 Howls” as an homage to a British legend. As the tale goes, Hell’s hound howls 3 times before dragging revelers to the Underworld. The dog’s color varies from village to village, from victim to victim—but their fate remains the same. While 3 Howls’ spirits won’t drag you to hell, they are attracted to revelers. Hand lettering reinforces the handcrafted, small batch nature of the brand positioning, as well as the gritty terroir of the Distillery’s home. Traditional typographic structures and calligraphic flourishes honor distilling’s rich visual history. The diamond-shaped dieline maximizes shelf pop and unifies the brand across 3 traditional bottles. The result is gritty neo-traditionalism—branding that fits into but stands out from the crowded Seattle distilling scene. 3 Howls is a blend of grit and finesse—authenticity and imagination.”

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Lovely Package

Curating the very best packaging design


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