Lovely Package

Curating the very best packaging design

Cruse Wine Co.

October 16, 2015 | 1 Comment

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Designed by Force & Form | Country: United States

“With the growing popularity of boutique wines, it has become increasingly important for small producers to embrace packaging that is expressive, intriguing and atypical. To do so, we drew inspiration from the Cruse Wine Company’s maverick attitude by contrasting tradition with irreverence. As winemaker Michael Cruse puts it, that juxtaposition reflects his goal to “return to California roots and California classics…but doing it in a modern way.”

Because the winery also specializes in rare varietals such as Valdiguié and Saint Laurant, we recommended an image-dominant label to encourage curiosity. So instead of a consumer asking themselves “What is Valdiguié?”, they ask “Is that a cow?” The cow is familiar and familiarity warms them up to exploring something new. On a humorous note, we once overheard a customer ask her friend “What’s Valdiguié?”. Her friend replied “I don’t know, but the label looks great. Let’s try it.”

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Henderson’s Cider

October 15, 2015 | 1 Comment

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Designed by Sand Creative | Country: United Kingdom

“The Henderson’s range from the Kent cider company offers a more traditional flavours to the core range.Previous designs eluded to a Victorian age and we really expanded on this idea. Each variant is inspired by a different Victorian poster style. The toffee apple takes inspiration from old circus posters, the Elderflower is inspired by botanical book plates and the Spiced cider models itself on Victorian elixirs.”

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Big Cork Vineyards

October 14, 2015 | No Comments

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Designed by Jar Design | Country: United States

“Big Cork Vineyards, a startup winery in Maryland, came to us with a problem: they wanted to make a BIG impact as they launched their new winery and 10,000 sq ft state-of-the-art tasting room… but they were stuck with fragmented and out-dated graphics from a local design firm assigned to the initial round of design efforts for the project. Jar’s goal was to rebrand, giving Big Cork a palette of unique, proprietary and memorable assets to rebuild on, so that the name didn’t always overshadow the product, or the guest’s experience, in an overtly sexual way. Once the key attributes of the brand were solidified (clever, unexpected, happy, adventurous, playful and discover) we were free to create a wide range of designs, labels, stationery, photography, signage, interior design, and more… relaunching to much press, fanfare and success.”

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Mumm & Co. Limited Edition

October 14, 2015 | 2 Comments

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Designed by Alex Trochut | Country: Spain

“Typographer and Illustrator Alex Trochut brought his Barcelona-meets-Brooklyn flare to this interactive, digital art installation featured at ART.FAIR, the highly anticipated German trade fair for modern and contemporary art.  Alex teamed up with the popular champagne brand Mumm & Co. to design the brand’s newest limited edition bottle that is set to be released in Spring 2016.  He uses both hand sketching and digital art mediums to transform the many flavors of Mumm into these abstract patterns and interactive displays.”

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Perintö

October 13, 2015 | No Comments

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Designed by Butcher & Butcher | Country: New Zealand

“DeVANS Modern Breweries approached Butcher & Butcher with a new product development that challenges traditional concepts in beer. They created a fruit flavoured beer that would challenge existing category norms in the market. We worked closely with Devans to create a contemporary beer brand that would inspire a new generation of beer lovers in India.

We focused on a key aspect of the product to inform our design decisions and align our design thinking, and from this created two guiding principles:1. Challenge Tradition 3. It should still look like a beer.

The design direction came from the name itself, with Perintö being Finnish for heritage. From here we subtly combined other European and Indian iconography to create a postmodern collection of elements; challenging tradition and expected juxtapositions of cultural iconography. The Perintö personality is one unafraid of challenging the past — high spirited, adventurous, curious and proudly spontaneous. The result was a dynamic, colourful collection of beer flavours with a delightfully adventurous feel.”

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Tsikoudia

October 11, 2015 | No Comments

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Designed by Marios Karystios | Country: Cyprus

“Manousakis Winery releases Tsikoudia, a distillate made from the marc of their Roussanne grapes and only drunk by the mighty! Tsikoudia has a long standing history in Crete and is used not only as an aperitif, but also for it’s healing powers that locals believe it has. Traditionally, most households produce this strong spirit and enjoy it either at room temperature or directly from the freezer.

The packaging is inspired by old style pharmaceutical bottles enclosing this mysterious liquid that has been more or less a local secret for thousands of years. The label portrays the Minotaur planting a labyrinth vineyard and wearing the traditional Cretan costume.”

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Cocktail Kit

October 10, 2015 | 2 Comments

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Designed by Cody Petts | Country: United States

“Our vision for this project was to merge together styles of vintage & modern to create a new/fresh design with callouts to rustic design heritage and old fashioned techniques. The kits themselves are pocket sized and can be transported anywhere. They include two main ingredients alongside a recipe instruction card and a muddler spoon. Just add your own favorite spirit and enjoy.”

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Big Belly Band

October 9, 2015 | No Comments

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Designed by Daniele Simonelli | Country: Italy

“Inspired by a tour inside the Guinness Factory in Dublin, during the Autumn of 2011 I started to brew my own beer with some friends of mine. Even though we didn’t have any knowledge of the art of home-brewing, step by step we learned the craft and started to produce some pretty nice beer. Our intent has never been to create a commercial beer, but a homemade and handcrafted one. We wanted to have fun while brewing and to create a beer to share among our families and friends. Following this vision, I designed a brand identity which reflect the handmade nature of our beer: the BBB beer is totally handcrafted, from the brewing to the label.”

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Jays Distillery

October 8, 2015 | No Comments

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Designed by Christopher Aigar | Country: United Kingdom

“The Jays Distillery situated in the quaint county of Suffolk specialise in spirits created using the best in locally sourced ingredients. The distillery works out of a historic town house which at its original erection was called the ‘The Jays’ due to the pure amount of Jay birds surrounding the hamlet it was situated in, this directly influenced the graphics using the Jay bird as a visual device throughout the packaging.”

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Regal Rogue

October 7, 2015 | No Comments

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Designed by Squad Ink | Country: Australia

“Regal Rogue is leading the vermouth renaissance by uniquely marrying a daring selection of native Australian aromatics with Hunter Valley wines.

Squad Ink has been proudly shaping the Regal Rogue brand since it’s debut in 2011. Four years on and this Australian disruptor is moving into a new and exciting era with the release of the family of Rogues: Lively White, Wild Rosé, Bold Red and Daring Dry.

The Regal Rogue brand has received an amazing response, rejuvenating a dusty alcohol category with a fresh and innovative approach. From the beautifully detailed label to the cleverly crafted launch material, the brand takes shape around a charismatic knight and his devoted owl companion. Achieving the right balance between the old and the new was paramount. The etched illustrative style allowed us to develop the traditional cues and build a credible brand aesthetic, where the bold use of colour and copy allowed us to unleash the youthful spirit of this Australian disruptor.

Squad Ink have created a new and exciting story with a classic tone to introduce an adventurous product to the Australian and international markets.”

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Lovely Package

Curating the very best packaging design


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