Lovely Package

Curating the very best packaging design

&Co

September 18, 2010 | No Comments

Designed by Inhouse Design | Country: New Zealand

“&Co represents simplicity – of purpose, provenance and production. The winery produces a single exceptional estate wine each season. To emphasise this we’ve pared the identity back to a black and white palette. We’ve made a feature of the type, letting it ‘speak’ to the customer. &Co breaks convention with more traditional looking wine brands, topped off with the uniquely cool closure of a crown seal, we’re not at all upset that once opened we have to drink the whole bottle.”

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Rifflandabräu

September 17, 2010 | No Comments

Designed by Brandon Velestuk | Country: Canada

“Every year, Phillips Brewery crafts a custom pilsner to accompany the 3-day party that is Rifflandia Music Festival in Victoria BC. Festival creative director Brandon Velestuk and Scum Creative Labs created a whimsical plaid label to adorn the bottle. Unfortunately this year, the brewery ended up making its own label, so this version won’t see the printed light of day.”

Black Fig

September 16, 2010 | 1 Comment

Designed by Phillips Design Group | Country: United States

“Phillips Design Group has completed work on the recent launch of Black Fig Vodka, the only natural fig infused vodka in the world. Black Fig is produced locally in Boston from select wheat grain, naturally infused with Calimyrna figs, and bottled by hand in small batches. Phillips developed the Black Fig brand including naming, brand identity, packaging, launch strategy/materials and website.

Black Fig Vodka is the brainchild of Randy Nason and Mitchell Maxwell; the two have been infusing figs and vodka at their restaurant Maxwells 148 in Natick, Mass. for several years. “People fall in love with the Black Fig—it’s a vodka that can be enjoyed as a cordial, in a mixed drink or as a martini, its very diverse,” says Nason. “Over the years people have been inquiring as to where they can purchase it. So we decided to bring it to the marketplace.”

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Lot 44

September 14, 2010 | No Comments

Designed by Diego Ballester | Country: Argentina

“Lot 44 is a line of young wines, whose name comes from the careful selection of our best vineyard lots, which identified a unique and distinctive.

Is a project that is designed to prepare high quality wines that reflect the full potential of different soils and skies of Argentina, under concepts of sustainability of natural resources in harmony with the environment.

The main objective is to find suitable regions for each of the varietals we produce to achieve its fullest expression and potential in every wine ralt our roots, commitment, care and passion for what we do.”

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Preece Wines

September 13, 2010 | No Comments

Preece Wines

Designed by Frank Aloi | Country: Australia | Font: Helvetica

“Australia’s leading illustrators were commissioned to create artworks inspired by the Mitchelton winery in central Victoria for the latest Preece re-branding. The rejuvenation has elevated Preece into the top 50 best selling wine brands in Australia.”

Barracuda

September 13, 2010 | No Comments

Designed by Neumeister | Country: Sweden

Input: Barracuda, a brand formerly owned by the Swedish state liquor monopoly, Vin&Sprit, felt hopelessly outdated. The extremely discrete, almost secretive, design seemed to be helping this budget-priced Caribbean Rum to fall in to absolute oblivion. Sales figures were very, very clear. The Barracuda was dying. Fast.

Output: The target group was younger than before. Those who had travelled a bit and seen something of the world, or at least wanted to. And who enjoyed unpretentious traditional rum! We choose a playful, almost Caribbean attitude with illustrations playing an important role. A kind of a bottle you might be able to find somewhere on the islands in a no-nonsense, beachside bar – at least in our dreams. The copy also put emphasis on Barracuda´s Caribbean origin.

Outcome: The barracuda swam back to surface and up jumped the sales by 120%. Not only did the Barracuda survive, it is now on a steady course up the ranking list of the most popular rum brands in Sweden.”

Hout Bay

September 12, 2010 | No Comments

Designed by The Hive | Country: Ireland

“At the southern tip of Africa, often mere metres from the shore, the migration of the southern right whale is a keenly observed phenomenon. Their passage to the western cape to calve and nurse their young is a long established, and much like the harvest, is one of nature’s indicators of the passing of the season. It’s hard not to be affected by the majesty of this spectacle, so at Hout Bay we simply raise a glass to wish them on their way.”

La Vallée des Rois

September 10, 2010 | 1 Comment

Designed by Neumeister | Country: Sweden

Input: A new BiB with white wine from La Vallée des Rois, in the Loire Valley, France. “The Kings´ Valley” is well known for its historical architecture, ancient towns and beautiful castles from the “l’Ancient Régime”.

Output: We signal traditional French royal values with a grand illustration of a castle in an almost 3-dimensional design solution.

Outcome: Just about to be released.”

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Sigtuna

September 8, 2010 | 2 Comments

Designed by Morkman Reklambyrå | Country: Sweden

“Sigtuna is an up and coming micro brewery just outside of Stockholm, Sweden. They have recently received numberous awards for their beers and continue to reap success within the beer communities.

These new label designs aim to highlight the premium character and style of the different beer types, while still being true to the Sigtuna origin.”

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Paul Sapin

September 7, 2010 | 3 Comments

Designed by Neumeister | Country: Sweden

Input: When Paul Sapin launched their series of wine, white, red and rosé, in PET-bottles the awaited success did not occur – although reviews were good. What was the problem? Neumeister was approached to take a look at the packaging design.

Output: Easy to go”, is the main idea. Classic design with a modern approach. Old meets new, in the same way as the product; traditional French wine, produced in a traditional way, but with a whole new packaging concept. And the twisted label as an eye catcher.

Outcome: Relaunched spring 2010.”

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Lovely Package

Curating the very best packaging design


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