Lovely Package

Curating the very best packaging design

Foster’s

August 23, 2010 | 3 Comments

Designed by BrandMe | Country: United Kingdom

“Heineken UK’s leading lager Foster’s has unveiled a radical branding redesign that emphasises its Australian personality and accentuates the quality and modernity of the brand.

The new look will be introduced to all brand ‘touch-points’ including packaging design, POS, customer and consumer marketing. All the new brand elements and packaging designs have been created by FMCG brand designers BrandMe and will be available in UK supermarkets and off-licences nationally from August.

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Student Work – Sara Böttiger

August 20, 2010 | 3 Comments

Designed by Sara Böttiger | Country: Sweden

“Redesign of an Italian wine called Salice Salentino. In Sweden it costs approximately 7€, which is fairly cheap. When I did the research I realized that many people don’t always remember the name of the wine. They remember the taste, the design of the label, etc, but not the name. In Sweden you can only buy alcohol in places called ‘Systembolaget’. Systembolaget uses numbers on all of their bottles to identify different wines. Sometimes it easier to remember numbers than names. I wanted to use that in my design and I wanted the design to be simple and clean. The three circles are symbols that ‘Systembolaget’ uses to tell customers how the wines taste, if it’s round, rough, etc. The symbols on the label are diecut.”

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Little Creatures Pipsqueak

August 20, 2010 | 4 Comments

Designed by brainCELLS | Country: Australia

“As one of Australia’s must successful craft breweries, Little Creatures need to keep their packaging fresh. BrainCELLS redesigned the packaging for the boutique cider, Pipsqeak in early 2010. The Pipsqueak weightlifter has made way for a vintage pushbike and apple tree. The re-vitalised packaging is brighter and bolder increasing the standout of the product on the shelf.”

Woodpecker Cider

August 19, 2010 | 3 Comments

Designed by Smith & Milton | Country: United Kingdom

This simple design has a lovely vintage feel thanks to its flat red coloration and the beautiful line-art style woodpecker in a complementary hue.

El Incidente

August 18, 2010 | 1 Comment

Designed by Campoy Príncipi Domenech | Country: Argentina

El Incidente (The Incident) is a graphic portrayal of Don José Miguel Viu’s ill-fated hot-air balloon ride over his vineyards in Colchagua Chile.

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Roscoe’s

August 17, 2010 | 2 Comments

Designed by STRANGER & STRANGER | Country: United Kingdom

“Roscoe’s is a backroom craft beer that pays homage to a speakeasy. The famous prohibition headlines fit on the necker.”

The Farm

August 17, 2010 | 1 Comment

Designed by brainCELLS | Country: Australia

“This wine label design is inspired by a well-known surf break in the South of Western Australia. The illustration, inspired by the iconic Mambo surfwear brand is reminiscent of the 60s when every good long board surfer had a VW combi to match. The surf break is well known to residents of the Margaret River region and seemed like the perfect inspiration for a wine that would target a younger demographic. The wine, from Watershed Wines Margaret River has good standout on the shelf due to its bright colouring and individual design.”

Abro Organic Lager

August 16, 2010 | 3 Comments

Designed by Morris Pinewood | Country: Sweden

It’s nice to see the attention to detail and craft that goes into a majority of Scandinavia’s beer packaging. Abro Organic Lager is a great example of this.

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Zarco

August 15, 2010 | 5 Comments

Designed by STRANGER & STRANGER | Country: United Kingdom

“Zarco is a budget mixing tequila aimed at a younger crowd who don’t really care for the ‘old Mexico’ bit. The coloured glass gives amazing backbar standout.”

Big Rock Brewery

August 14, 2010 | 2 Comments

Designed by Straydog Marketing + Design | Country: Canada

“To create an grass roots experience, the typography and illustrations were hand-drawn. We incorporated colours that have a fresh, organic quality accentuating the brewery’s commitment to being organic and local. Our strategic mandate was to capture the attention of consumers and give Big Rock Brewery’s line-up a consistent look and feel.”

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Lovely Package

Curating the very best packaging design


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