Lovely Package

Curating the very best packaging design

Student Work – Dong Heuk Choi

June 16, 2010 | 14 Comments

Designed by Dong Heuk Choi | Country: Australia

“Maintain is a premium line of Genever Gin, the preferred Gin of cocktail aficionados, targeted towards professional gentlemen in their late thirties. Maintain is blended, distilled and bottled in Holland, the home of Genver Gin.

The sparkling deep blue bottle and label is perfect for the gentleman who enjoys premium quality beverages.”

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Tatratea

June 15, 2010 | 11 Comments

Designed by Pergamen | Country: Slovakia

“In 2009 Karloff, a premium Slovak producer and distributor of spirits and wines decided to change the design of a popular Tatratea. Design studio Pergamen created a new bottle, symbol and design for this strong Slovak spirit. Inspiration for the shape of the bottle was a therm flask used in Tatra Mountains resorts. Easily identified silhouette with no bottle neck is accompanied by a symbol “T” that is inspired by traditional wood-carving and jewel-making. The initial contains solar symbols for the circle of life, symbols of love, happiness, fertility etc. Simple (but distinct) colour scale helps to identify particular kinds of Tatratea according to the volume of alcohol. A limet-green glass of Tatratea 32 underlines its citrus flavour. A gentle peach tint of Tatratea 42 respects the presence of a white tea. The legendary 52 with extracts of black tea occupies the black bottle. Forest fruits in Tatratea 62 are softened by a glass with forest fruits colour. The strongest Tatratea 72 has a titan metallic look. The aim of re-design of Tatratea was to accent the brand essence: “Strong original from the heart of Tatra Mountains”.

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Good Ol´ Sailor Beer

June 14, 2010 | 15 Comments

Designed by Entire | Country: Sweden

“With a bottle of designs from a bygone age, when sea monsters torn free of the major oceans and tattoos were for sailors crawling with beards. With this feeling that based incorporates our new life in the mythical brand Sailor.”

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Mystique Cider

June 12, 2010 | No Comments

Designed by Bleublancrouge | Country: Canada | Fonts used: Estilo

The Du Minot Cider Mill has asked Bleublancrouge to update the brand image of their Mystique Cider. Robert Demoy, owner of the Du Minot Cider Mill,
chose to place more emphasis on the quality of their product by giving up the carbonation process to produce cider fermented in vats, resulting in a natural effervescence. What the cider gains in refinement and sophistication, however, is the result of a more costly production method. Due to an overall increase in price and quality, it was time to reposition the product on the market.

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Finca Nueva

June 7, 2010 | 1 Comment

Designed by (calcco) | Country: Spain

“Development of packaging for a new brand of Rioja. Fresh design, funny, original, and away from the stereotypes of Rioja: Finca Nueva (pleasure wines). The concept responds to a new understanding of wine, both in their process and on the way to enjoy it.”

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The Good Earth Food & Wine Co.

June 6, 2010 | 1 Comment

Designed by Insite Design | Country: Canada | Fonts used: Mrs Eaves

“Truly the health of a wine region is measured by what exists in the spaces between the vines. Niagara has a very healthy and quickly growing region thanks to pioneers in food and experience culture like Nicolette Novak of the Good Earth Cooking School located in the Beamsville Ontario tender fruit belt and respected viticultural area.

After a successful 15 or so years of creating and building one of the regions most exciting farm to table cooking experiences, Nicolette was itchy to throw her hat into the wine arena. With the delicate urging of her peers including Ed Madronich of famed Flat Rock Cellars in Jordan, Nicolette was convinced to go for it in a brand perspective and approached us to look at repositioning her well know identity while also coming up with brand extensions for her wine and food packaging.

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Student Work – Daniel Brokstad

June 5, 2010 | 1 Comment

Designed by Daniel Brokstad | Country: Australia

Daniel Brokstad who is currently studying Communication Design at RMIT University, Melbourne, Australia sent in a selection of some of his beverage packaging design projects.

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Student Work – Silje Blænes

June 4, 2010 | 2 Comments

Designed by Silje Blænes | Country: Australia

“Premium London dry grin, with an emphasis on cinnamon. Made in South West 4 Clapham London, therefore the name.”

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Mack Cider

June 4, 2010 | 9 Comments

Designed by Tank Design | Country: Norway

The brief: Create a packaging design for Macks first alcoholic cider product. Cider is itself relatively unestablieshed product in Norway. Mack want to take a position as a leader in this market.

Solution: The cider is made from pure, natural ingredients and the design is clean, fresh and modern. The quality of the content gets to play a key role with the transparency of the label. Colour coded top distinguish different flavors, along with the colour of the content. In addition, the back label is printed with the same colour code on the inside.”

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Vintage Packaging – Milner Gray

June 3, 2010 | No Comments

Designed by Milner Gray, circa 1950s | Country: United Kingdom

A collection of packaging design sourced from a 1956 publication of Graphis (no. 69)

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Lovely Package

Curating the very best packaging design


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