Lovely Package

Curating the very best packaging design

Southern Comfort

May 27, 2010 | 2 Comments

Designed by Cue Inc. | Country: United States

“Southern Comfort is a liqueur that was originally created by a bartender in New Orleans in 1874. Unfortunately, the brand had lost that genuine connection to it’s origin, but we’ve used the city as inspiration for our work.

From imagery to iconography to typography, Southern Comfort is rooted in the culture of New Orleans. Little discoveries and idiosyncrasies of the place show up in the design details. Juxtapositions of new and old, bold and refined, familiar and unexpected, all contribute to delivering a sense true to New Orleans, where something surprising and new might be around the next corner.”

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Back Label

May 24, 2010 | 3 Comments

Designed by Voice | Country: Australia

“Wineries will sell cleanskins to dump excess or unwanted wine stocks and do so to avoid the negative consequences of discounting their existing brands. With a price point of $5.99 AUD, Back Label wine competes in the cleanskin wine market. Due to the price point we were required to work with a extremely limited design and production budget.

The solution works on 2 levels, both of which utilise the brand name. As a front label, Back Label appears backwards, however when the bottle is rotated and the label becomes a back label, the brand name appears correctly. As the wine is consumed Back Label becomes clearer as the magnification decreases.”

Student Work – Vitor Saleh

May 24, 2010 | 2 Comments

Designed by Vitor Saleh | Country: United States

Thanks to Vitor for sending in some of his student work. Vitor will soon be graduating from New York’s Fashion Institute of Technology.

“Mayberry Market takes the consumer on a serene walk to a place where food is healthful and delicious.”

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Student Work – Katie Riffle

May 21, 2010 | 3 Comments

Designed by Katie Riffle | Country: United States

“Bear Republic has developed award winning, hand-crafted lagers and ales. Located in historic Healdsburg, California, where hop kilns from another era are still visible, their products are brewed and aged using the traditional “art” of the masters. Bear Republic’s family business is unique, from the mother who greets you at the door, to the son who brews the ales, the father who pulls tap and the daughter-in-law who keeps the books.

The solution was to use the name as inspiration to create a Constructivist styled logo and packaging. The beer carton is modeled after Rodchenko’s famous soviet poster. The label and carton inform each other and easily pop in a sea of tame labels: the bear, dictating you to drink and enjoy!”

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Mercier

May 19, 2010 | 1 Comment

Designed by Place Du Marché | Country: France

Pretty cylindrical packaging for this champagne’s 150th anniversary.

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Longview Estate Range

May 19, 2010 | 1 Comment

Designed by Voice | Country: Australia

“Longview’s Estate range has been available for 10 years. After the vineyard was sold, the new owners commissioned the redesign of the original labels with the specific purpose of increasing sales and portraying a message of quality and uniqueness.”

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Merula

May 18, 2010 | 1 Comment

Designed by Base | Country: Spain

“70 kilometers outside the city of Barcelona is Alt Penedes, a region long renowned for its Catalan wines. In the village of Torrelles de Foix is a plot of grape-growing land known as Terrer de Sapera. From this land comes the new wine on the block, a merlot called Merula. The name Merula translates to blackbird in Latin—mirlo, also the source of the name of the merlot grape, whose deep wines are said to resemble the color of blackbird feathers.

We designed the label, capsule, and a six-bottle case for Merula. As it’s a new winery producing a grape not typical in Alt Penedes, we opted for a non-traditional approach. Building on the name Merula, we worked with illustrator Miguel Ordoñez to create friendly blackbird.”

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Longview Epitome

May 16, 2010 | 1 Comment

Designed by Voice | Country: Australia

“The label takes its form from a doiley which is a reference to the types of food that are typically consumed with this variety of wine. The delicate pattern of the doiley creates a sense of elegance and quality that appeals to the target audience and visually sets the wine apart from the competition.”

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Student Work – Serhat Ferat

May 14, 2010 | 6 Comments

Designed by Serhat Ferat | Country: Australia

“For a range made to be sold mostly overseas, a playful, yet clean typographic approach was taken on the Australian cheekiness and playfulness. A range of four varieties and a carry bag was created, all in the same style.

This brief was presented by AGDA (Australian Graphic Design Association) to selected students from New South Wales with the intention to see how one brief would be differently interpreted and executed by different designers.”

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Williams-Sonoma

May 12, 2010 | 2 Comments

Designed by PhilippeBecker | Country: United States

Brand identity and packaging of Williams-Sonoma food and beverages using a warm, friendly colour palette and a variety of processes such as foiling, die cutting and blind embossing to add a luxury feel to the products.

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Lovely Package

Curating the very best packaging design


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