Lovely Package

Curating the very best packaging design

Smirnoff Year of the Tiger

July 21, 2010 | 1 Comment

Designed by The Creative Method | Country: Australia

Brief: The brief was to create a limited edition secondary pack to celebrate the Chinese New Year in 2010, The Year of the Tiger. The pack needed to reflect Asian premium cues and a ‘special occasion’ feel whilst supporting the Smirnoff core brand essence of originality, boldness and possibilities. It also needed to stand out on shelf and promote the gifting occasion.

Solution: Red and gold are perceived as premium colours in Asian culture and are also considered the colours of luck. The red background was the starting point to promote the brand, communicate the Chinese New Year and create stand out on shelf. The use of gold stylized graphics illustrate ‘The Year of the Tiger’ in a premium and sophisticated way whilst retaining the Asian look and feel required.

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Tequila Casa de Luna

July 21, 2010 | 1 Comment

Designed by Bruno Misael | Country: Mexico

“Mexican freelance designer Bruno Misael was deemed the challenge to present and adapt Tequila Casa de Luna as Mexico’s national beverage to the global contemporary demands and cultural trends; and turn it into a simply different version of tequila.”

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Manaresi Winery

July 21, 2010 | 5 Comments

Designed by Mirit Wissotzky | Country: Israel

“Donatella Agostoni inherited the winery from her artist grandfather Paolo Manaresi. Coming from a family that over the years made, appreciated and collected art, to take on its tradition and cultural legacy, she decided to call the winery after him. Then, the whole design concept was created around the world of art and especially Manaresi’s art of engraving.

For example, the frame that is created, each time differently, by pressing the piece of aluminum on a bigger piece of paper. This frame became the leading component of the brand, each time it changes format and the art it contains inside. Another important component is the four colors (red, gold, silver, green), one for each kind of wine. These sometimes appear as the dot (inspired by the ‘sold’ red dot), other times they come in different rectangles formats.”

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Blitz Tequila

July 20, 2010 | 3 Comments

Designed by Hmm! | Country: France

“Blitz is a brand that had a short lived existence in Berlin in the roaring 20s and was synonymous of the free lifestyle that prevailed at the time. It was created by Dr Karl Heinz Blitz as a declaration of love for a Mexican artist who resided in Berlin at the time. I stumbled over the brand on a trip to the Black Forest, secured the rights and the brand and redesigned the packaging. Today, according to regulations, Blitz is not produced in Germany anymore but in Jesus Maria, Mexico. today we only have the Silver quality available, but will launch reposado, anejo and extra anejo later in the year. The label design is clearly influenced by Bauhaus and Art Deco, with the stork as a feminine element to counterbalance the otherwise very masculine typo.  The bottle was inspired by the very Mexican Corona bottle, but with sharper edges as a reminder of its German origins.”

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Paraje de los Bancales

July 19, 2010 | No Comments

Designed by Javier Garduño | Country: Spain

“Paraje de los Bancales is the first wine of Bodegas Pastrana within the DO Arribes del Duero. This wine is elegant, different and with an unusual class. It was important that the image of this came out well, sober and elegant with an unusual class. I chose a one colour approach using lines and geometric elements simulating a wedding tie. All packaging will consist of an individual box of 3 and 6 bottles.”

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Grappa Norton

July 16, 2010 | 3 Comments

Designed by Estudio Iuvaro | Country: Argentina

“Label design is not simply dressing the bottle, it implies the understanding of the product in order to design a label that will satisfy the consumer, in this case we need to communicate elegance and innovation at the same time. The label is all printed on the bottle, so we could play with the effect that produces the image printed on the glass.”

Miller High Life

July 15, 2010 | 4 Comments

Designed by Landor San Francisco | Country: United States

“Once the flagship brand for Miller Brewing Company, Miller High Life had over time been repositioned as a below-premium beer that belied both its product quality and rich 100+ year-old heritage. In order to improve consumer perception, we contemporized and better leveraged its revered and iconic brand elements—the Miller High Life Soft Cross and the Girl in the Moon. The new visual identity allows the brand to stretch beyond the below-premium category into a more premium territory that we think positions the brand to reclaim its iconic status.”

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The Wine Society

July 15, 2010 | 2 Comments

Designed by The Creative Method | Country: Australia

Brief: The Wine Society wanted to upgrade it’s labels from something that was quite generic to something that added a little more value. The Society is competing against many different wineries and it was important that the labels had good standout, reflected the quality and helped beginning to tell the WS story. The labels needed to work across 3 tiers, a value range, a mid range and a more premium high end range. There were over 30 different labels in the whole series so they needed to feel like a group but also stand alone in their tier.

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Student Work – Osman Ozkara

July 14, 2010 | 6 Comments

Designed by Osman Ozkara | Country: Australia

“This is a identity/bottle/label and packaging design for a Premium Limited Edition Sherry called ‘Lovers of Teruel’, targeted at wine & alcohol connoisseurs alike. Buying wine and other expensive alcohol is a very personal experience, the buyer comes in, touches and feels the bottle, gets up close and personal with the whole personality of the design and it is often a deciding factor in which they choose. However, giving the wine a name wasn’t enough, I wanted to make it personal, have historical value, and tell a story.

The name Lovers of Teruel is based on the Spanish romance story that is alleged to have taken place in 1217 in the city of Teruel, between two lovers Diego & Isabel.

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Teusner Wines

July 14, 2010 | 1 Comment

Designed by Sage | Country: Australia

“Teusner Wines are a small boutique winery based in the Barossa Valley, South Australia. They approached Sage to help them create a brand and package to sell their ‘MC Sparkling Shiraz’ for around AUD $65 retail. The feature graphics on this packaging represent bubbles in their simplest form – circles. The circle pattern, logo and appellation are printed in copper foil to add value to this concept.”

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Lovely Package

Curating the very best packaging design


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